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0. 링크 컨퍼런스 2013 서용구 교수 (수정)
 

0. 링크 컨퍼런스 2013 서용구 교수 (수정)

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    0. 링크 컨퍼런스 2013 서용구 교수 (수정) 0. 링크 컨퍼런스 2013 서용구 교수 (수정) Presentation Transcript

    • 하이하이--터치터치 마케팅을마케팅을 잡아라잡아라서용구 숙명여대 경영학부 교수ygs9964@sm.ac.kr
    • 1. Emotion as Premium1. Emotion as PremiumJeanette Norden 교수à 신경과학자이자 밴더빌트 (Vanderbilt University) 의과대학세포 발생 생물학 교수
    • 2. Emotional Brand Experience2. Emotional Brand ExperienceBernd Schmitt (2012), ”The Consumer Psychology of Brands”, Journal of Consumer Psychology, 22, 7-17
    • 3. Emotional Capitalism3. Emotional CapitalismSocial Capital신뢰네트워크(Bonding & Bridging)소속감다양성가치, 표준, 인생관시민 파워 참여상생Social Capital
    • 1. Emotion as Premium1. Emotion as Premium1. Emotion as Premium1. Emotion as Premium2. Emotional Brand Experience2. Emotional Brand Experience3. Emotional Capitalism3. Emotional Capitalism