0. 링크 컨퍼런스 2013 서용구 교수 (수정)

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0. 링크 컨퍼런스 2013 서용구 교수 (수정)

  1. 1. 하이하이--터치터치 마케팅을마케팅을 잡아라잡아라서용구 숙명여대 경영학부 교수ygs9964@sm.ac.kr
  2. 2. 1. Emotion as Premium1. Emotion as PremiumJeanette Norden 교수à 신경과학자이자 밴더빌트 (Vanderbilt University) 의과대학세포 발생 생물학 교수
  3. 3. 2. Emotional Brand Experience2. Emotional Brand ExperienceBernd Schmitt (2012), ”The Consumer Psychology of Brands”, Journal of Consumer Psychology, 22, 7-17
  4. 4. 3. Emotional Capitalism3. Emotional CapitalismSocial Capital신뢰네트워크(Bonding & Bridging)소속감다양성가치, 표준, 인생관시민 파워 참여상생Social Capital
  5. 5. 1. Emotion as Premium1. Emotion as Premium1. Emotion as Premium1. Emotion as Premium2. Emotional Brand Experience2. Emotional Brand Experience3. Emotional Capitalism3. Emotional Capitalism
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