USING SOCIAL MEDIA FOR YOUR
JOB SEARCH
Webinar presented by: Kaisa Schreck
Social Media
Manager
EF Education First
Stefan ...
WHY? HOW?
References: (1)
 WHY USE SOCIAL MEDIA?
 HOW DO YOU USE IT EFFECTIVELY?
SOCIAL MEDIA IN THE GLOBAL
WORKPLACE
THE SOCIAL MEDIA REVOLUTION
References: (2)
FACEBOOK: 1.15 BILLION USERS (3rd
BIGGEST COUNTRY IN THE WORLD)
YOUTUBE: 1 BIL...
RECRUITERS & SOCIAL MEDIA
References: (3) (4)
“The resume of the future should enable candidates to tell their story without the limitations
of a plain text document. P...
DO’s
PLAN YOUR DIGITAL STRATEGY
PASSIONS PLATFORMS OBJECTIVES INVESTMENTS
References: (5) (2)
ESTABLISH YOUR PRESENCE
“Give people something to see when they look for you online”
 SET UP A PROPER LINKEDIN PROFILE
 ...
BUILD A ROBUST LINKEDIN PROFILE
HEADLINE POSITIONS PICTURE KEYWORDS CONTACTS CONTENT RECOMMENDATIONS
 COMPLETE YOUR PROFI...
CONTROL YOUR PERSONAL BRAND
 CONSIDER USING AN ONLINE RESUME SERVICE
 WEBSITES LIKE RESUM.UP, FLAVORS.ME, VIZUALIZE.ME, ...
DONT’s
AVOIDING SOCIAL MEDIA PITFALLS
THE GOOGLE TEST
 WHAT APPEARS FIRST WHEN YOU GOOGLE YOUR NAME? TRY TO CONTROL IT (e.g.
DOMAIN NAME)
 ANY INAPPROPRIATE P...
DON’T CONNECT WITH EVERYONE
References: (8)
ACTIVATE FACEBOOK PRIVACY
SETTINGS
BE CAREFUL WITH WHAT YOU
PUBLISH ONLINE
References: (9)
MAKE SURE YOUR PERSONAL BRAND IS
CONSISTENT
References: (10)
UNLEASH YOUR SOCIAL MEDIA
POTENTIAL
DEVELOP YOUR NETWORKS
 44% OF JOBS ARE FILLED THROUGH NETWORKING
 BUILD RELATIONSHIPS
 JOIN SOCIAL NETWORKS AND NETWORK...
TELL YOUR STORY
 SHARE YOUR PASSIONS AND INTERESTS
 SHARE PROFESSIONAL CONTENT AND OTHER INFORMATION THAT ADDS VALUE
Ref...
LINKEDIN GROUP
-
EF LANGUAGE SCHOOLS FOR
PROFESSIONALS More information
 LANGUAGE LEARNING
 INTERNATIONAL TRAVEL & EDUCA...
ABOUT EF
OUR MISSION:
BREAKING DOWN BARRIERS
LANGUAGE CULTURE GEOGRAPHY
450
SCHOOLS
50+ COUNTRIES
15 MILLION
STUDENTS
HOW CAN EF HELP YOU?
CONNECT
EF WEBSITE FACEBOOK LINKEDIN TWITTER YOUTUBE
QUESTIONS & ANSWERS
NEXT WEBINAR
HOW TO MASTER YOUR JOB INTERVIEW ABROAD
October 3, 2013 – 4.30 pm CET
REFERENCES
PICTURES
(1) http://socialmediatoday.com/leaderswest/1440796/infographic-77-all-jobs-are-posted-linkedin
(2) ht...
EF Go Global - Using social media for your job search
EF Go Global - Using social media for your job search
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EF Go Global - Using social media for your job search

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Social media has become a key part of job seeking. Learn how to use social media and get your dream job with Kaisa Schreck, Social Media Manager at EF Education First.

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  • What is the presentation about: Why use social media? How to use it? What can EF do for you?
  • Facebook: 1.15 billion users (3 rd biggest country in the world) YouTube: 1 billion users (4 billion views per day) Twitter: 500 million users Instagram? 150 million LinkedIn? 238 million
  • 92% of companies used social media for recruiting in 2012 77% of all job openings are posted on LinkedIn 48% of recruiters post jobs exclusively on LinkedIn
  • Disconnected and standard CV -> Professional online profile Placing the offers on job boards -> Pushing the offers to the right people Independent spheres -> Connected networks
  • Using social media effectively in your job search
  • What are you passionate about? Which social media platforms are relevant for you? What are your main objectives ? How much time do you want to invest ? -> No universal answer
  • Consider: Setting up a proper LinkedIn Profile Buy your domain name (www.name-surname.com) Provide links to your public social media activity (Twitter, blog, etc.)
  • What to do: Have a catchy headline List relevant positions Have a professional picture Use keywords Add your contacts Add content (links, articles) Ask for recommendations* -> your online CV
  • Example: Google “David Pires”
  • Avoiding social media pitfalls
  • What can you do and what can EF do for you?
  • Join social networks Attend networking events Globalize your network Take a leadership role
  • Share your passions Publish professional content Create added value information Use new channels
  • Join the group and gain access to a global network composed of EF Alumni and young professionals from all around the world Share and access relevant information for young professionals
  • EF Education First has been founded in 1965 and is the World Leader in International Education . Offering study abroad programs , language education , educational and leisure tours , academic programs etc, our mission is to break down barriers , be it language barriers, cultural barriers, or geographical barriers.
  • We are present in more than 50 countries around the globe and we hosted more than 15 million students in about 450 schools so far.
  • How can EF help you? What can EF do for you? In the end, it’s up to you to write your CV and cover letter but we can help you get some achievements, which you can then put on your CV! So, here are 4 out of many programs that EF is offering. The first one on the bottom left is our university preparation program, which is designed for people aged 16 and older. It prepares you for placement at one of our 150 partner universities. The duration of this program can be either 6, 9, or 11 months. The next one is the academic year abroad which combines academic and language studies for people aged 17 and older. It takes either 6 or 12 months. The remaining two programs are language courses abroad from 2-52 weeks. We have one program for people aged 25 and older and one for university students and adults aged 16 and older.
  • For more information on what EF does and which programs and events EF is offering, please go to our website or follow us on Facebook, LinkedIn, Twitter, or YouTube.
  • EF Go Global - Using social media for your job search

    1. 1. USING SOCIAL MEDIA FOR YOUR JOB SEARCH Webinar presented by: Kaisa Schreck Social Media Manager EF Education First Stefan Sennekamp Global Intern Online Campaign Team EF Education First
    2. 2. WHY? HOW? References: (1)  WHY USE SOCIAL MEDIA?  HOW DO YOU USE IT EFFECTIVELY?
    3. 3. SOCIAL MEDIA IN THE GLOBAL WORKPLACE
    4. 4. THE SOCIAL MEDIA REVOLUTION References: (2) FACEBOOK: 1.15 BILLION USERS (3rd BIGGEST COUNTRY IN THE WORLD) YOUTUBE: 1 BILLION USERS (4 BILLION VIEWS PER DAY) TWITTER: 500 MILLION USERS LINKEDIN: 238 MILLION USERS
    5. 5. RECRUITERS & SOCIAL MEDIA References: (3) (4)
    6. 6. “The resume of the future should enable candidates to tell their story without the limitations of a plain text document. Profiles will be an interactive experience with rich content that should adapt and dynamically direct viewers to relevant skills, strengths and accomplishments based on the viewers needs” Chris Rickborn RECRUITMENT 2.0
    7. 7. DO’s
    8. 8. PLAN YOUR DIGITAL STRATEGY PASSIONS PLATFORMS OBJECTIVES INVESTMENTS References: (5) (2)
    9. 9. ESTABLISH YOUR PRESENCE “Give people something to see when they look for you online”  SET UP A PROPER LINKEDIN PROFILE  BUY YOUR DOMAIN NAME (www.name-surname.com)  PROVIDE LINKS TO YOUR PUBLIC SOCIAL MEDIA ACTIVITY
    10. 10. BUILD A ROBUST LINKEDIN PROFILE HEADLINE POSITIONS PICTURE KEYWORDS CONTACTS CONTENT RECOMMENDATIONS  COMPLETE YOUR PROFILE!  MOST IMPORTANT: HEADLINE, PICTURE, RECOMMENDATIONS
    11. 11. CONTROL YOUR PERSONAL BRAND  CONSIDER USING AN ONLINE RESUME SERVICE  WEBSITES LIKE RESUM.UP, FLAVORS.ME, VIZUALIZE.ME, ABOUT.ME, DOYOUBUZZ
    12. 12. DONT’s AVOIDING SOCIAL MEDIA PITFALLS
    13. 13. THE GOOGLE TEST  WHAT APPEARS FIRST WHEN YOU GOOGLE YOUR NAME? TRY TO CONTROL IT (e.g. DOMAIN NAME)  ANY INAPPROPRIATE PAGES?
    14. 14. DON’T CONNECT WITH EVERYONE References: (8)
    15. 15. ACTIVATE FACEBOOK PRIVACY SETTINGS
    16. 16. BE CAREFUL WITH WHAT YOU PUBLISH ONLINE References: (9)
    17. 17. MAKE SURE YOUR PERSONAL BRAND IS CONSISTENT References: (10)
    18. 18. UNLEASH YOUR SOCIAL MEDIA POTENTIAL
    19. 19. DEVELOP YOUR NETWORKS  44% OF JOBS ARE FILLED THROUGH NETWORKING  BUILD RELATIONSHIPS  JOIN SOCIAL NETWORKS AND NETWORKING EVENTS  GLOBALIZE YOUR NETWORK AND BE PROACTIVE References: (11)
    20. 20. TELL YOUR STORY  SHARE YOUR PASSIONS AND INTERESTS  SHARE PROFESSIONAL CONTENT AND OTHER INFORMATION THAT ADDS VALUE References: (12)
    21. 21. LINKEDIN GROUP - EF LANGUAGE SCHOOLS FOR PROFESSIONALS More information  LANGUAGE LEARNING  INTERNATIONAL TRAVEL & EDUCATION  CAREER DEVELOPMENT
    22. 22. ABOUT EF
    23. 23. OUR MISSION: BREAKING DOWN BARRIERS LANGUAGE CULTURE GEOGRAPHY
    24. 24. 450 SCHOOLS 50+ COUNTRIES 15 MILLION STUDENTS
    25. 25. HOW CAN EF HELP YOU?
    26. 26. CONNECT EF WEBSITE FACEBOOK LINKEDIN TWITTER YOUTUBE
    27. 27. QUESTIONS & ANSWERS
    28. 28. NEXT WEBINAR HOW TO MASTER YOUR JOB INTERVIEW ABROAD October 3, 2013 – 4.30 pm CET
    29. 29. REFERENCES PICTURES (1) http://socialmediatoday.com/leaderswest/1440796/infographic-77-all-jobs-are-posted-linkedin (2) http://www.viralblog.com/social-media/2013-and-beyond-the-social-media-revolution/ (3) http://careerenlightenment.com/infographic-2012-social-media-recruiting (4) http://mashable.com/2013/09/13/social-network-employers/?utm_cid=mash-com-fb-main-link (5) http://socialmediabuff.com/tag/music/ (6) http://www.thinkstockphotos.de/royalty-free/lebenslauf-pictures (7) http://bilgrimage.blogspot.com/2012/07/global-warming-and-food-shortages-with.html (8) http://katywidrick.com/2010/11/22/when-to-friend-when-to-reject/ (9) http://mashable.com/2013/09/16/online-activity-unemployment/?utm_cid=mash-com-fb-main-link (10) http://www.chicagonow.com/hoppy-times/2013/08/consistency-is-key-but-not-how-you-might- think/ (11) http://www.construction21.eu/lietuva/ (12) http://www.buckner.org/engage/yourstory.shtml

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