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Building a LinkedIn Presence
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Building a LinkedIn Presence

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Learn how to set up a LinkedIn profile, company page and group as well as tips to keep in mind while posting.

Learn how to set up a LinkedIn profile, company page and group as well as tips to keep in mind while posting.

Published in Business , Technology
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  • 1. www.educate2motivate.com Educate2Motivate Marketing Webinar Series Copyright © 2013. Educate2Motivate, LLC
  • 2. Today’s Presentation How to Build a LinkedIn… • Profile • Company Page • Group LinkedIn & Compliance Tips to Remember Don’t Forget to Follow Us:
  • 3. Poll Do you use LinkedIn for business purposes?  Yes – I have found success  I’m trying  No – I don’t know enough about the platform
  • 4. Putnam’s Findings… Follow E2M:
  • 5. LinkedIn Profile: Basic Information Follow E2M:
  • 6. Optimizing Your Profile Adding a profile picture increases your chances of being seen by 7x Follow E2M:
  • 7. Background Follow E2M:
  • 8. Experience Follow E2M:
  • 9. Skills & Expertise Follow E2M:
  • 10. Publications & Certifications Follow E2M:
  • 11. Volunteer Experience & Causes Show people what you care about Follow E2M:
  • 12. LinkedIn Company Page Follow E2M:
  • 13. Setting Up a Company Page Company logo 100x60 pixels Cover photo 646x220 pixels Follow E2M:
  • 14. Company Page: Basic Information Specialties | Headquarters | Website | Type | Founded | Industry | Company Size Follow E2M:
  • 15. Company Page: Products & Services Banner Image • • 646x222 pixels Up to 3 Follow E2M:
  • 16. Adding a Product or Service 100x80 pixels Follow E2M:
  • 17. Adding a Product or Service Follow E2M:
  • 18. Adding a Product or Service Marketing Consultants Follow E2M:
  • 19. Adding a Product or Service Follow E2M:
  • 20. Company Page: Analytics Follow E2M:
  • 21. Analytics Follow E2M:
  • 22. Analytics Follow E2M:
  • 23. Poll Are you a member of any LinkedIn Groups?  Yes  No
  • 24. Nearly one-half (45%) of all leads to websites arriving from LinkedIn are first-time visitors. Follow E2M:
  • 25. LinkedIn Groups Follow E2M:
  • 26. LinkedIn Groups A - place for members in the same industry to: Share content Network with others Ask questions Start conversations Become thought leaders Follow E2M:
  • 27. Discussion Tab Follow E2M:
  • 28. Promotions Tab Follow E2M:
  • 29. Jobs Follow E2M:
  • 30. Group Managers • Change Settings – Public vs. Private – Approval required to join – Approval of posts – Invited vs. Join Follow E2M:
  • 31. LinkedIn & Compliance Follow E2M:
  • 32. LinkedIn & Compliance Suggestion 1: Get your profile approved by compliance Follow E2M:
  • 33. LinkedIn & Compliance Suggestion 2: Once approved, gather all content you wish to publish and submit to compliance Follow E2M:
  • 34. LinkedIn & Compliance Suggestion 3: Document & archive all activity on LinkedIn Follow E2M:
  • 35. LinkedIn & Compliance Suggestion 4: Turn the recommendations feature off Follow E2M:
  • 36. LinkedIn & Compliance Follow E2M:
  • 37. LinkedIn & Compliance Suggestion 5: Turn the endorsements feature off Follow E2M:
  • 38. LinkedIn & Compliance Follow E2M:
  • 39. LinkedIn & Compliance Suggestion 6: Display any disclosure statements on your profile Follow E2M:
  • 40. Tips Follow E2M:
  • 41. Post regularly to your LinkedIn profile, company page, your group & to other groups. Tag company page or contacts in posts Follow E2M:
  • 42. Join groups Follow influencers Follow E2M:
  • 43. Endorse others Follow E2M:
  • 44. Shorten Links Follow E2M:
  • 45. Questions or Comments? Email Us: e2m@educate2motivate.com Follow E2M:
  • 46. Be sure to answer our exit question! Call Us: 888-461-0000