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Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
Los públicos y la tecnología en los museos locales
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Los públicos y la tecnología en los museos locales

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Curso: Las instituciones de la memoria en la red: Nuevas dimensiones del museo. 2008. …

Curso: Las instituciones de la memoria en la red: Nuevas dimensiones del museo. 2008.
Ponente: Nicoletta di Blas (Politecnico di Milano).
Programa del Curso: http://bit.ly/InstMemRed
Lista de reproducción: http://bit.ly/MuseosRed

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  • 1. INSTANT MULTIMEDIA A New Approach for Cultural Heritage Communication Nicoletta Di Blas – HOC-LAB, Politecnico di Milano (Italy)
  • 2. INDEX
    • The HOC-LAB
    • Instant Multimedia: Some Examples
    • What is Instant Multimedia (IMM)?
    • A Specific IMM Package: 1001stories
    • The Cultural Impact of IMM
    • IMM in Schools
    • Conclusions and Future Work
  • 3. HOC-LAB, Politecnico di Milano (Italy)
    • HOC: Hypermedia Open Center
    • Founded in 1997
    • Multidisciplinary team:
      • computer scientists, designers, communication experts, philosophers…
    • Specialized in:
      • Methodologies (for design, usability, accessibility)
      • Tools (webtalk4 for 3D multi-users environments, instant Multimedia engines…)
      • Applications (eLearning and Communication for Cultural Heritage)
  • 4.  
  • 5. Instant Multi-Media: Some Examples
  • 6. Examples/1
  • 7. Examples/2
    • [Enigma Helvetia]
  • 8. Examples/3
    • More than 30 applications developed (from 2006)
    • On various topics and for various subjects (museums, ministries for tourism and cultural heritage, private companies, universities…)
    • Average production time: 30 days
    • Average cost: 6,000 euros (bilingual application, costs of professional speakers included)
  • 9. What is Instant Multimedia?
  • 10. By “Instant Multimedia” we mean:
    • Interactive multimedia applications
    • Available for several channels
    • Little effort (manpower and budget)
    • Little span of time for delivery
    •  Analogy with “Instant Books”
  • 11. The Instant Multimedia “vision”
    • Cultural reasons
      • Quick reaction to needs
      • Focus on niche-target and niche-content
      • Possibility of several updates
      • Possibility of easily throwing away obsolete content
    • Practical reasons
      • Better use of limited budget
      • Better tuning with new trends and technologies
      • Better scalability :
        • Lower budget, fewer productions
        • Higher budget more productions
  • 12. The Instant Multimedia Package
    • Instant Design Pattern
    • Instant Workflow
    • Instant Content Production
    • Instant Multimedia Technology
  • 13. A specific IMM package: 1001stories
  • 14. 1001stories
    • REQUIREMENTS:
    • Simple and engaging (not all-comprehensive and organized)
      • “ Narrative” style=STORYTELLING
    • Channels: web, info-point, cd-rom, podcasting, …
    • Flexible scenarios:
      • “ Quick overview”
      • “ Get everything”
      • “ Dig deeper
      • “ Stay in a loop”
  • 15. Instant Design Pattern
    • The subject is split into TOPICS
    • Each topic goes with a variable set of SUB-TOPICS
    • Each item is an audio comment + visual communication
    TOPIC 1 TOPIC 2 TOPIC 3 TOPIC 4 TOPIC 5… SUB-T 1.1 SUB-T 1.2 SUB-T 1.3 SUB-T 1.4 SUB-T 2.1 SUB-T 2.2 SUB-T 2.3 SUB-T 2.4 SUB-T 2.5 SUB-T 3.1 SUB-T 3.2 SUB-T 3.3 SUB-T 3.4 SUB-T 3.5 SUB-T 4.1 SUB-T 4.2 SUB-T 4.3 SUB-T 5.1 SUB-T 5.2 SUB-T 5.3 SUB-T 5.4 SUB-T 5.5
  • 16. Instant Workflow
    • General idea and gathering of the raw material
    • Editorial Plan
    • Visual Communication
    • Writing the narratives
    • From text to audio
    • First version: putting the pieces together
    • Quality check
    • Revising text, audio and visual communication
    • Professional speaker
    • Final version
    • Minimum time: 1 week - Maximum time: 1 month
  • 17. Instant Content Production
    • Interviews to “experts”
      • In a couple of hours the basic content is shaped
      • Alive conversation is more engaging than writing
      • Terms and style are more suitable for the average public
    • Evocative images
      • NO strict synchronization with audio
    • Professional speaker rather than direct usage of recorded interview
  • 18. Instant Multimedia Technology
    • Advantages of the 1001stories engine:
    • Very easy to use (20 minutes learning time)
    • The main effort (and the resources) is on the content production
    • No decision must be taken on technological subject matter (software architecture, data base…). No money is spent on this.
    • Competences required: mainly on the cultural field (cultural heritage, communication, semiotics,…)
  • 19. 1001stories: the Data Entry Interface
  • 20. The Cultural Impact of IMM
  • 21. Does IMM “Work”?
    • We are trying to answer (some of the ) questions about a big issue: the cultural impact of computer mediated communication
    • User-study related to the ENIGMA HELVETIA exhibition
    • 3 research questions:
      • Does the application act as a stimulus for visiting the exhibition?
      • Does the application help to better understand the exhibition (before the visit)?
      • Does the application help to better understand the exhibition (AFTER the visit)?
  • 22. The User-Study
    • From July 20 to August 17, 2008 (still on-going)
    • Target 1: museum’s friends
      • Expertise: art lovers (acquainted with the subject matter )
      • Mailing list of 3,000 contacts
      • 85 questionnaires answered so far
    • Target 2: visitors of the exhibition
      • Expertise: art lovers but also tourists
      • 15 Questionnaires answered so far
  • 23. Preliminary Results (selection)
    • “ Art lovers” (more than 6 exhibitions visited this year):
      • 63,3% have used the application between 5 to 20 minutes and 26,7% more than 20 minutes
      • 63,6% (of those who had not yet visited the exhibition) declare the application has risen their interest to go to the exhibition
      • 71,5% (of those who had already visited the exhibition) declare the application has allowed a better understanding of the exhibition AFTER the visit (rating average: 4, on a scale from 1 to 5)
      • Overall opinion : 57,1% rate the application 5, 14,3% 4 (on a scale from 1 to 5). 71,4% very satisfied users
  • 24. Instant Multi-Media in Schools
  • 25. The PoliCultura Competition/1
    • DESIRE…
    • Classes visit CH institutions (that often organize special activities for them): children start developing interest for culture and get acquainted with the institutions
    • Children can “touch” the culture they have read about in the books
    • CH Institutions are a way for “cultural enrichment” for schools
    • … REALITY
    • Children love the visits more as “small tourism” than as cultural events
    • It is not easy to get children grasp essential cultural points, retaining notions and concepts
    • It is often difficult to relate activities in school with visits
    • It is difficult to obtain a long term impact on children
  • 26. The PoliCultura Competition/2
    • A “ competition ” for schools (age: 6-18 years), based on Multimedia Authoring
      • 2006-07: 57 classes (17-19 years), >1,000 students
      • 2007-08: 336 classes (6-19 years), >7,000 students
    • Classes are asked to pay a visit to a local Cultural Institution , or to local experts, selecting a theme of special local interest
    • During the visit they collect standard material, take pictures, ask questions, talk to “local experts”, ….
    • At school they create a multimedia narrative, based on the 1001stories Engine
  • 27. Example: Milano Romana
      • Describing the city of Milan and the Roman way of life during the second part of the roman Empire (from III century on)
      • Partnership with Museo Archeologico di Milano (small but relevant city institution)
  • 28. Positive Outcomes
    • High user (children) satisfaction : >90% rated highest possible value
    • Children “forced” their teachers (quite unaware of technology) to go to work in the lab
    • Teachers rated very high the educational benefits : skills, group work, understanding the subject, developing curiosity and proactive attitude ( everyone was involved )
    • The visit at the museum was much more successful than previous years: children knew that something would have followed
    • High enthusiasm from families: almost 35% of them went to visit the museum (that they never have visited before)
  • 29. IMM and Master students in Technology–Enhanced Communication for Cultural Heritage
    • TEC-CH: Technology Enhanced Communication for Cultural Heritage, Master Course at the university of Lugano (Switzerland)
    • From spring 2008: experimentation of the online version of the master for museum professionals
    • Assignment: create an Instant MM application for your own institution
  • 30. Conclusions & Future Work
  • 31. Conclusions
    • The IMM 1001stories is very simple and easy to use
      • Average learning time: 20 minutes
    • The secret of simplicity lays in the fact that one format supports only one fruition model (although a multi-channel one)
    • Although “fixed”, the format is versatile: it can “tell stories” on the most various topics
  • 32. Future Work
    • On-going projects:
      • Editorial series on “Entertainment in Roman Times” for the General Direction for Archeology of the Italian Ministry for Cultural Heritage
      • “ The voice of the visitors and the voice of the museum”: a Web 2.0 project in cooperation with the Van Gogh Museum of Amsterdam
    • Research:
      • Investigation of the “cultural impact” (ex. short term vs long term retention)
      • Development of new instant multimedia packages (ex. “talking pictures”)
    • … dreams:
      • 1001stories as an open tool for local experts to tell their cultural stories, giving vent to a social repository “à la YouTube” (YOU CULT)
  • 33. END
    • Thank you very much for your attention!
    • We would be happy to cooperate with you:
      • [email_address]

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