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Smart Social Media
 

Smart Social Media

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Slide deck for my presentation at Social Media Week at the University of Kentucky, April 2012. Topics include building a strong personal brand, creating a visual brand identity, and using social media ...

Slide deck for my presentation at Social Media Week at the University of Kentucky, April 2012. Topics include building a strong personal brand, creating a visual brand identity, and using social media to become more visible. The presentation is of greatest value to students in college or university thinking about how to position themselves for their career or entrepreneurial future.

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Smart Social Media Smart Social Media Presentation Transcript

  • Smart Social Media:Building & Marketing a Strong Personal Brand Online Christopher S. Rice, Ph.D. Partner, Experience Design Works www.experiencedesignworks.com
  • (cc) 2005 Flickr user Stitch
  • “So, howdo I knowwhich tools to use?” (cc) 2008 Flickr user PhotoJonny
  • (cc) 2012 Flickr user Ell Brownhttp://www.flickr.com/photos/ell-r-brown/7006746407/ What are your goals?
  • (cc) 2007 Flickr user BOLTandK2 http://www.flickr.com/photos/28529353@N05/2934439189/What are you comfortablewith?
  • What’s yourPersonal Brand?
  • brand (braend): n, aproduct, service, or concept that ispublicly distinguished from otherproducts, services, or concepts sothat it can be easily communicatedand usually marketed. Source: http://whatis.techtarget.com/
  • PersonalBranding Tips
  • Personal Branding Tips
  • Personal Branding Tips What’s Your Brand Promise?
  • Personal Branding Tips What’s Your Brand Promise? What are your “Big 3”?
  • Personal Branding Tips What’s Your Brand Promise? What are your “Big 3”? Think Entrepreneurially
  • Personal Branding Tips What’s Your Brand Promise? What are your “Big 3”? Think Entrepreneurially Have a Personal Story
  • Personal Branding Tips What’s Your Brand Promise? What are your “Big 3”? Think Entrepreneurially Have a Personal Story Take the Strengths Finder 2.0 test
  • Personal Branding Tips What’s Your Brand Promise? What are your “Big 3”? Think Entrepreneurially Have a Personal Story Take the Strengths Finder 2.0 test Visual Identity
  • (cc) 2011 Flickr user Sultryon the road and on the movehttp://www.flickr.com/photos/painterwoman/6265952204/ Develop a Consistent Palette
  • (cc) 2010 Flickr user Son of Grouchohttp://www.flickr.com/photos/sonofgroucho/4370009322/ Use Consistent Fonts
  • Get a goodHead Shot
  • Prepare for a Portfolio Careerhttp://www.fastcompany.com/magazine/162/generation-flux-future-of-business
  • (cc) 2011 Flickr user Silly Eagle Bookshttp://www.flickr.com/photos/sillyeaglebooks/6441990205/ Make it easy to get found
  • Make It Easy to Get Found
  • Make It Easy to Get Found Search Engine Optimization is your Friend
  • Make It Easy to Get Found Search Engine Optimization is your Friend Keep a single, consistent username
  • Make It Easy to Get Found Search Engine Optimization is your Friend Keep a single, consistent username Own your URL
  • Make It Easy to Get Found Search Engine Optimization is your Friend Keep a single, consistent username Own your URL What are your Keywords?
  • Make It Easy to Get Found Search Engine Optimization is your Friend Keep a single, consistent username Own your URL What are your Keywords? Leave Breadcrumbs and Cross the Streams
  • Make It Easy to Get Found Search Engine Optimization is your Friend Keep a single, consistent username Own your URL What are your Keywords? Leave Breadcrumbs and Cross the Streams Obscurity is the Enemy
  • ProTips
  • Social Media ProTips
  • Social Media ProTipsLimit the number ofplatforms you use
  • Social Media ProTipsLimit the number ofplatforms you useBe deliberate
  • Social Media ProTipsLimit the number ofplatforms you useBe deliberateKeep consistentusernames
  • Social Media ProTipsLimit the number ofplatforms you useBe deliberateKeep consistentusernamesConsistent Avatar
  • Social Media ProTipsLimit the number ofplatforms you useBe deliberateKeep consistentusernamesConsistent AvatarKeep consistentbranding
  • Have a GoodLanding Page
  • Consider a dedicated landing page like About.meProTip
  • Brand Your Twitter Page
  • Tweet 3-4 time/day, in a 3:1 Other to You ratio *ProTip * Don’t be “That Guy”
  • Consider using a monitoring/efficiency tool like Hootsuite, TweetDeck or Buffr ProTip
  • The Importance of a Good LinkedIn Profile
  • ProTip Fill out your Profilecompletely and Add Widgets
  • Look for LIONsProTip
  • (cc) 2008 Flickr user Ed Yourdon Start a Blog
  • (cc) 2008 Flickr user Ed Yourdon Start a Blog
  • (cc) 2008 Flickr user Ed Yourdon Get your URL!!! Start a Blog
  • (cc) 2008 Flickr user Ed Yourdon Get your URL!!! Update Regularly Start a Blog
  • (cc) 2008 Flickr user Ed Yourdon Get your URL!!! Update Regularly Think about your brand expression Start a Blog
  • (cc) 2008 Flickr user Ed Yourdon Get your URL!!! Update Regularly Think about your brand expression Cross the Streams Start a Blog
  • Don’t overlook your email signature
  • your profile Clean up Facebook(cc) 2010 Flickr user born1945http://www.flickr.com/photos/12567713@N00/4651775408/
  • (cc) 2007 Flickr user uncleboatshoes
  • Check yourProTip Privacy settings
  • Consider keeping Facebook for personal use, separate fromProTip professional activities
  • ProTipBe a LoveCat
  • Thanks! Christopher S. Rice, Ph.D. @ricetopher chris@experiencedesignworks.com