From smartphone apps to smart environments

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What is the next step in App development? At Edenspiekermann we believe that smartphone apps are often too cumbersome or intrusive for regular use. Smart environments will be the future and mobile devices will communicate and interact with items in the environment.

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From smartphone apps to smart environments

  1. 1. edenspiekermann_amsterdam berlin san francisco stuttgartfrom smartphone apps tosmart environmentsAppril Festival – The Next stAPPEdo van Dijk09.04.2013
  2. 2. edenspiekermann_In 2012 twice as many mobile deviceswere sold as PC’s
  3. 3. edenspiekermann_The future of the internet is mobile
  4. 4. edenspiekermann_ContextContentwhywhatwhowhenwherehowUsers
  5. 5. edenspiekermann_nowhereContextContentwhywhatwhowhenwherehowUsers
  6. 6. edenspiekermann_Mobility
  7. 7. edenspiekermann_SmartphoneappsSmartenvironments
  8. 8. edenspiekermann_Location: HelsinkiProject: Urbanflow
  9. 9. « We’re making the city moretransparent to its people, displayingdata and making people care more. »Adam Greenfield, Urbanscaleedenspiekermann_
  10. 10. edenspiekermann_« I believe when you make theinformation more transparentit affects people’s behavior. »Sami Niemelä, Nordkapp
  11. 11. edenspiekermann_1 2 3urbanflow.iovimeo.com/26030147
  12. 12. edenspiekermann_Location: ’s-HertogenboschProject: “Pieken in de Delta”Sub project: What moves travelers on the platform
  13. 13. edenspiekermann_The customer journeyWhat does mytrip look like?Planning tripthrough weband/or mobileTravelinformationWaitingOrientationFinding positionOrientationFinding positionTrain informationFinding the doorWaitingWalking to the trainWaitingFinding a seatPreparation Waiting Getting in/outOn the platformAt homeStation hall /tunnelPlatformTrain didn’t arrive yetPlatformTrain arrives In the trainGetting on boardWaitingTo the platformTo the station
  14. 14. edenspiekermann_We can do thisdifferently
  15. 15. edenspiekermann_Actual pilot situation on platform 1,station ’s-HertogenboschOrange means:fairly crowdedGreen means:ample space here
  16. 16. edenspiekermann_Easy payments
  17. 17. edenspiekermann_Gold Paper Plastic ???
  18. 18. edenspiekermann_Location: WorldwideProject: Wirecard eWallet
  19. 19. edenspiekermann_« Develop a white-labele-wallet that replacesyour whole physicalwallet. »
  20. 20. edenspiekermann_Initial designs
  21. 21. edenspiekermann_Various interaction models were explored
  22. 22. edenspiekermann_
  23. 23. edenspiekermann_How can you managethese massive changes?
  24. 24. edenspiekermann_FromExperience DesignUser Interface DesignInteraction DesignProduct DesignToExperienceStrategy
  25. 25. edenspiekermann_« One of the main goals of ExperienceStrategy is to provide indications aboutwhat people should be thinking abouta company’s service in 5 or 10 years,and how the values of the brand willbe expressed independently from thetouchpoints and technologies. »– Fabio Sergio, frog design
  26. 26. edenspiekermann_ViabilityAttractive for thecompanyDesirabilityAttractive for thecustomerBrand fitIn line with the desiredbrand experienceFeasibilityTechnical and organizationalExperience‘Sweet spot’ Based on IDEO’s Design Thinking Model
  27. 27. edenspiekermann_« The most profound technologiesare those that disappear. Theyweave themselves into the fabricof everyday life until they becomeindistinguishable from it. »– Mark Weiser
  28. 28. edenspiekermann_amsterdam berlin san francisco stuttgartthank youedenspiekermann.com/en/mobile@edenspiekermann

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