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From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
From smartphone apps to smart environments
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From smartphone apps to smart environments

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What is the next step in App development? At Edenspiekermann we believe that smartphone apps are often too cumbersome or intrusive for regular use. Smart environments will be the future and mobile …

What is the next step in App development? At Edenspiekermann we believe that smartphone apps are often too cumbersome or intrusive for regular use. Smart environments will be the future and mobile devices will communicate and interact with items in the environment.

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  • 1. edenspiekermann_amsterdam berlin san francisco stuttgartfrom smartphone apps tosmart environmentsAppril Festival – The Next stAPPEdo van Dijk09.04.2013
  • 2. edenspiekermann_In 2012 twice as many mobile deviceswere sold as PC’s
  • 3. edenspiekermann_The future of the internet is mobile
  • 4. edenspiekermann_ContextContentwhywhatwhowhenwherehowUsers
  • 5. edenspiekermann_nowhereContextContentwhywhatwhowhenwherehowUsers
  • 6. edenspiekermann_Mobility
  • 7. edenspiekermann_SmartphoneappsSmartenvironments
  • 8. edenspiekermann_Location: HelsinkiProject: Urbanflow
  • 9. « We’re making the city moretransparent to its people, displayingdata and making people care more. »Adam Greenfield, Urbanscaleedenspiekermann_
  • 10. edenspiekermann_« I believe when you make theinformation more transparentit affects people’s behavior. »Sami Niemelä, Nordkapp
  • 11. edenspiekermann_1 2 3urbanflow.iovimeo.com/26030147
  • 12. edenspiekermann_Location: ’s-HertogenboschProject: “Pieken in de Delta”Sub project: What moves travelers on the platform
  • 13. edenspiekermann_The customer journeyWhat does mytrip look like?Planning tripthrough weband/or mobileTravelinformationWaitingOrientationFinding positionOrientationFinding positionTrain informationFinding the doorWaitingWalking to the trainWaitingFinding a seatPreparation Waiting Getting in/outOn the platformAt homeStation hall /tunnelPlatformTrain didn’t arrive yetPlatformTrain arrives In the trainGetting on boardWaitingTo the platformTo the station
  • 14. edenspiekermann_We can do thisdifferently
  • 15. edenspiekermann_Actual pilot situation on platform 1,station ’s-HertogenboschOrange means:fairly crowdedGreen means:ample space here
  • 16. edenspiekermann_Easy payments
  • 17. edenspiekermann_Gold Paper Plastic ???
  • 18. edenspiekermann_Location: WorldwideProject: Wirecard eWallet
  • 19. edenspiekermann_« Develop a white-labele-wallet that replacesyour whole physicalwallet. »
  • 20. edenspiekermann_Initial designs
  • 21. edenspiekermann_Various interaction models were explored
  • 22. edenspiekermann_
  • 23. edenspiekermann_How can you managethese massive changes?
  • 24. edenspiekermann_FromExperience DesignUser Interface DesignInteraction DesignProduct DesignToExperienceStrategy
  • 25. edenspiekermann_« One of the main goals of ExperienceStrategy is to provide indications aboutwhat people should be thinking abouta company’s service in 5 or 10 years,and how the values of the brand willbe expressed independently from thetouchpoints and technologies. »– Fabio Sergio, frog design
  • 26. edenspiekermann_ViabilityAttractive for thecompanyDesirabilityAttractive for thecustomerBrand fitIn line with the desiredbrand experienceFeasibilityTechnical and organizationalExperience‘Sweet spot’ Based on IDEO’s Design Thinking Model
  • 27. edenspiekermann_« The most profound technologiesare those that disappear. Theyweave themselves into the fabricof everyday life until they becomeindistinguishable from it. »– Mark Weiser
  • 28. edenspiekermann_amsterdam berlin san francisco stuttgartthank youedenspiekermann.com/en/mobile@edenspiekermann

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