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Web & social media marketing 101 - National speaker association
 

Web & social media marketing 101 - National speaker association

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Web & social media marketing 101 presentation for National speaker association Pro-Track class of 2010

Web & social media marketing 101 presentation for National speaker association Pro-Track class of 2010

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  • Thank you! How is everyone doing today? Welcome! I have a lot to share with everyone today so we need to move very quickly, so let’s dive right into the reason you’re all here today. Show of hands, how many of you would like to a more clients? How many of you want to generate more buzz for your business – therefore get more clients? I want you to realize there is a difference between understanding something and knowing something. We all understand what sky diving is, and to HAVE done sky diving is to KNOW what it’s like. So, as I move through the presentation, you might think that you understand a lot of what I’m talking about today, and I’m sure you will understand it. And remember, it’s a whole different thing to KNOW what I’m talking about today. When you KNOW this information, that’s when your life and finances will improve. During the presentation, I know you’ll have questions. What I’d like to ask you to do, if a question comes to mind, instead of raising your hand in the middle of the presentation and interrupting everyone’s train of thought, please just jot it down. It’s a very logical presentation so I will probably cover your questions in the normal order of things. The answer’s going to pop up anyway, but just in case it doesn’t, write down your questions and I’ll get to them at the end. Fair enough? We’ll go for about _______hour today and I promise you that time will fly by. We’ll be going over some very exciting things today. I’ll also be asking for your participation. If I do ask you a question individually or as a group, to raise your hand or nod your head, please help me out. That way I’ll know we’re on the same page and we’re headed in the right direction.
  • Two years ago.. I was just like you.. At the time I just Autodesk – down the street.. I didn’t know anything about Social Media. At the time Twitter wasn’t unheard of. For many of you this workshop will be the beginning of your long-term success in Social Media. I’m positive of that. There is more that you will have to do beyond this workshop, but I promise I will get you pointed in the right direction. Then you have to continue on that path with us.
  • I am as confident as you all are in why you did come here today. Attract More Customer Make Money. Save Time. Save Money.
  • People do the same things again and again, they engage in the same behaviors over and over, yet they somehow expect to get a different result. Right actions produce right results; wrong actions produce wrong results. To expect wrong actions to produce right results is crazy.
  • I am as confident as you all are in why you did come here today. Attract More Customer Make Money. Save Time. Save Money.
  • Two years ago.. I was just like you.. At the time I just Autodesk – down the street.. I didn’t know anything about Social Media. At the time Twitter wasn’t unheard of. For many of you this workshop will be the beginning of your long-term success in Social Media. I’m positive of that. There is more that you will have to do beyond this workshop, but I promise I will get you pointed in the right direction. Then you have to continue on that path with us.

Web & social media marketing 101 - National speaker association Web & social media marketing 101 - National speaker association Presentation Transcript

  • Web & Social Media Marketing 101 How to Use Twitter, Linkedin & Facebook to Market Your Speaking Business
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  • What is Marketing?
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  • What is Web Marketing?
  • What is Social Media Marketing?
  • According to Wikipedia
  • We Marketing, Internet marketing , also referred to as i-marketing , online marketing , or eMarketing , is the marketing of products or services over the Internet . The Internet has brought many unique benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management ( ECRM ) systems. Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing , and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month. [1]
  • Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships. [1] Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook and YouTube. In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property (e.g. the vast majority of video on YouTube is published by non-YouTube employees). Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Social media marketing has two important aspects: (1) Adding links to services such as Digg, Reddit and Del.icio.us so that their pages can be easily 'saved and submitted' to and for these services. (2) Building ways that fans of a brand or company can promote it themselves in multiple online social media venues. Some social media marketers offer to write content (such as white papers ) that are unique and newsworthy. This content can then be marketed by popularizing it or even by creating a “viral” video on YouTube and other video sites, including getting involved in blogs, forums, and niche communities. Others in the social media world consider this form of social media marketing Astroturfing or "fake grass roots".
  • Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. It could help generating exposure for the business, increasing web traffic and building new business partnerships.
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  • Why should you care?
  • 74% of American adults use the Internet
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  • Executives from all Fortune 500 companies are LinkedIn members.
  • LinkedIn has over 45 million members in over 200 countries and territories around the world.
  • LinkedIn is where professionals show off their experience.
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  • Reaches 1 billion messages sent per day
  • More than 450 million active users .
  • The fastest growing demographic is those 35 years old and older
  • Now you know why…
  • How to Get Started?
  • Understand What They are Hungry for Identify Where Customers are Develop Brand Message Campaign
  • Where are they? Identify Where They Are
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  • What are they hungry for? Understand What They are Hungry for
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  • What is your message? Develop Brand Message
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  • What are the series of steps? Campaign
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  • Understand What They are Hungry for Identify Where Customers are Develop Brand Message Campaign
  • Some specifics…
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  • Meat eaters in LA
  • Korean BBQ
  • Daily Korean BBQ Specials available at this Moving Korean Taco Truck in various locations in LA
  • 3 – 10 times per day Update on Location Customer feedback
  • http://search.twitter.com
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  • Understand What They are Hungry for Identify Where Customers are Develop Brand Message Campaign
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  • Other Professionals Google Searchers
  • Professionalism Relevant experience Credibility
  • Professionalism Relevant experience Credibility
  • Connect with Professionals Update profile once a quarter Participate in Linkedin Answers
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  • The fastest growing demographic is those 35 years old and older
  • Quiz time: What Facebook Audience Hungry for?
  • Connections
  • Quiz time: What should your brand message be on Facebook?
  • Depends…
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  • Quiz time: What type of campaigns should you have on Facebook?
  • Engage audience to connect & participate
  • Understand What They are Hungry for Identify Where Customers are Develop Brand Message Campaign
  • Common Mistakes
    • Wrong people
    • Wrong place
    • Wrong message / stuff
    • Wrong steps
  • Bonus
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  • [email_address] Twitter: edithyeung biztechday Facebook.com/BizTechDay