Smart Phone. Clever Browsing.
Mobile Marketing
Small Business
Edith Yeung | May 2014
Agenda
1.  Introduction
2.  Marketing 101
3.  Why Mobile?
4.  Mobile Ecosystem & Landscape
5.  Simple Steps to Mobile Mark...
@edithyeung
Who is Dolphin?
Dolphin was born
Ex-Microsoft engineers frustrated with their mobile
browser, got together and built Dolphin for Android.
...
Delivering	
  the	
  best	
  mobile	
  web	
  
experience	
  to	
  the	
  world	
  
Mobile First | Intuitive | Highest Per...
Dolphin’s Solution
Designed for
Touchscreens
Innovative and intuitive
UX design for mobile devices
Integrate Mobile
App an...
•  #1 About.com Readers' Choice Awards
Best iPhone/iPod touch Browser
•  #1 The 40 Best Free iPhone and iPad
Apps (PC Worl...
What is marketing?
Definition:
•  Action or business of promoting and
selling products or services.
Market	
  
Research	
 ...
We want it and we want it now.
Over 1 billion Android devices
have been activated and more than
700 million iOS devices sold
Why Mobile?
Facebook has more
then 945 million
mobile monthly active
users
YouTube generates 40% of its traffic via
mobile
eBay generated $20 billion worth of
mobile transactions at the end of 2013
88% of mobile search take action
within one day (Google)
As of January 2014
90% of American adults have a cell phone
58% of American adults have a smartphone
32% of American adult...
Your customers use mobile a lot!
Pew	
  Research	
  	
  
Mobile Landscape
Carriers	
   Device Manufacturers! Operating
Systems!
Mobile Landscape
Mobile	
  
Website	
  
	
  
Mobile	
  App	
  
	
  
Mobile	
  Ads	
  
	
  
Mobile	
  LBS	
  
	
  
	
  
Pla...
Lean Mobile
Marketing:
3 Easy Steps
Step 1 – Optimize mobile search
–  Mobile SEO matters on
Google, Yahoo, Bing, Yelp,
Foursquare, Shopkick
–  Think searches...
Google Local
google.com/business/placesforbusiness
Google Local
google.com/business/placesforbusiness
Google Local
google.com/business/placesforbusiness
Yahoo Local
smallbusiness.yahoo.com/local-listings
Bing Local
bingplaces.com
Yelp
biz.yelp.com
Foursquare
business.foursquare.com/
Step 2 – Mobile Optimized Website
–  Responsive website
–  Simple landing page
–  Simple call to actions
•  Click-to-Call
...
Strikingly
Weebly
Wix
Square Space
To apps or not to apps?
Macy’s: Shopping/Shopkick
Starbucks: Purchase & Check
Balances
Uber & Lyft: Maps
Square: Take payment anywhere
Wells Fargo: Mobile Transactions
McDonalds: Discounts & Coupons
Mobile Advertising – what to think
about?
•  Location: Zip code / Geo
•  Time: Time of Day / Day of the Week
•  OS: Androi...
Mobile Ad for Restaurants / Menu
Mobile Ad for Shopping/Email
Collection
Mobile Ad for shoes & interactive
Mobile Ad for electronics / buy
Mobile Ad for Entertainment / Tickets
Mobile Ads for Cars / Video
Questions?
Mobile Marketing 101 for Small Business - May 2014
Mobile Marketing 101 for Small Business - May 2014
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Mobile Marketing 101 for Small Business - May 2014

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Mobile Marketing 101 for Small Business - May 2014. Presentation by Dolphin Browser (http://dolphin.com/) at San Francisco Small Business Week (http://www.sfsmallbusinessweek.com/).

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Mobile Marketing 101 for Small Business - May 2014

  1. 1. Smart Phone. Clever Browsing. Mobile Marketing Small Business Edith Yeung | May 2014
  2. 2. Agenda 1.  Introduction 2.  Marketing 101 3.  Why Mobile? 4.  Mobile Ecosystem & Landscape 5.  Simple Steps to Mobile Marketing 6.  To apps or not to apps? 7.  Mobile Advertising
  3. 3. @edithyeung
  4. 4. Who is Dolphin?
  5. 5. Dolphin was born Ex-Microsoft engineers frustrated with their mobile browser, got together and built Dolphin for Android. (July, 2009) Launched Dolphin Gesture World’s first Gesture browser enables users to customize their own gesture and shortcuts. (May, 2010) 1,000,000 First 1M users achieved (July, 2010) 10,000,000 First 10M users achieved (Nov, 2011)Launched Dolphin Sonar World’s first voice-enabled browser. You can now talk Dolphin. (February, 2012) China Telecom & KDDI Partnership Carriers love Dolphin Dolphin Milestones 50,000,000 First 50M users achieved (Aug, 2012) Series A Funding Partner with Sequoia and Matrix Partners 2013 100,000,000 First 80M users achieved (January, 2014)
  6. 6. Delivering  the  best  mobile  web   experience  to  the  world   Mobile First | Intuitive | Highest Performing
  7. 7. Dolphin’s Solution Designed for Touchscreens Innovative and intuitive UX design for mobile devices Integrate Mobile App and Cloud Dolphin integrates all mobile apps & services Best HTML5 Performance & Compatibility §  Dolphin leads all other mobile browsers in HTML5 benchmark tests §  Building our developer community and ecosystem with Dolphin Open APIs Consistency Across All Screens and Devices §  Solving the fragmentation problem by providing cross-platform consistency for HTML5 developers and users §  Targeting all leading mobile platforms and screen types (phone, tablet & tv) – enabling our users to access Dolphin everywhere
  8. 8. •  #1 About.com Readers' Choice Awards Best iPhone/iPod touch Browser •  #1 The 40 Best Free iPhone and iPad Apps (PC World) •  #2 on Top 100 Android Apps (CNET) •  #2 on 10 must have Android apps you need (PCMAG) •  The Best Web Browser for Android (Lifehacker) •  2012 Top 10 Startups to Watch (Networkworld) •  Top 10 Get Started Apps of 2011-2012 (Applicious) •  Top 20 must-have Android Apps (TIME) •  Dolphin Browser proves it's ready for an HTML5 future (Gigaom) •  Dolphin is highest performing HTML5 browser (AndroidCentral) Dolphin in the Press
  9. 9. What is marketing? Definition: •  Action or business of promoting and selling products or services. Market   Research   Public   Rela1ons   Social  Media   SEO  &   Website   Partner   Marke1ng   Branding   Event   marke1ng   M a r k e t i n g  
  10. 10. We want it and we want it now.
  11. 11. Over 1 billion Android devices have been activated and more than 700 million iOS devices sold
  12. 12. Why Mobile? Facebook has more then 945 million mobile monthly active users
  13. 13. YouTube generates 40% of its traffic via mobile
  14. 14. eBay generated $20 billion worth of mobile transactions at the end of 2013
  15. 15. 88% of mobile search take action within one day (Google)
  16. 16. As of January 2014 90% of American adults have a cell phone 58% of American adults have a smartphone 32% of American adults own an e-reader 42% of American adults own a tablet computer
  17. 17. Your customers use mobile a lot! Pew  Research    
  18. 18. Mobile Landscape Carriers   Device Manufacturers! Operating Systems!
  19. 19. Mobile Landscape Mobile   Website     Mobile  App     Mobile  Ads     Mobile  LBS       Places     • Mobile optimized and responsive website on mobile browser • Build loyalty using your own apps and enable discovery, transactions and payments. • iAds for iPhone & iPad • AdMob for Android • Check-in • Rewards loyalty • Mobile location presence • Starting to offer deals in large metro markets
  20. 20. Lean Mobile Marketing: 3 Easy Steps
  21. 21. Step 1 – Optimize mobile search –  Mobile SEO matters on Google, Yahoo, Bing, Yelp, Foursquare, Shopkick –  Think searches are done on maps, directories/apps, mobile browser –  Optimize mobile search results by updating your business description, phone number, address, photos, etc. –  Mostly free, but paid services make it easier
  22. 22. Google Local google.com/business/placesforbusiness
  23. 23. Google Local google.com/business/placesforbusiness
  24. 24. Google Local google.com/business/placesforbusiness
  25. 25. Yahoo Local smallbusiness.yahoo.com/local-listings
  26. 26. Bing Local bingplaces.com
  27. 27. Yelp biz.yelp.com
  28. 28. Foursquare business.foursquare.com/
  29. 29. Step 2 – Mobile Optimized Website –  Responsive website –  Simple landing page –  Simple call to actions •  Click-to-Call •  Click-to-Reservation •  Click-to-Maps •  Click-to-Download •  Click-to-Info •  Click-to-Purchase •  Click-to-get email –  20% of existing website content –  Test on both Android & iOS –  Tools: Strikingly, Weebly, WIX, Squarespace
  30. 30. Strikingly
  31. 31. Weebly
  32. 32. Wix
  33. 33. Square Space
  34. 34. To apps or not to apps?
  35. 35. Macy’s: Shopping/Shopkick
  36. 36. Starbucks: Purchase & Check Balances
  37. 37. Uber & Lyft: Maps
  38. 38. Square: Take payment anywhere
  39. 39. Wells Fargo: Mobile Transactions
  40. 40. McDonalds: Discounts & Coupons
  41. 41. Mobile Advertising – what to think about? •  Location: Zip code / Geo •  Time: Time of Day / Day of the Week •  OS: Android vs iOS •  Devices Type: Samsung Galaxy S4 •  Consumers: Age / Gender •  Interest: Similar Apps / Categories •  Landing page: What is your call to action?
  42. 42. Mobile Ad for Restaurants / Menu
  43. 43. Mobile Ad for Shopping/Email Collection
  44. 44. Mobile Ad for shoes & interactive
  45. 45. Mobile Ad for electronics / buy
  46. 46. Mobile Ad for Entertainment / Tickets
  47. 47. Mobile Ads for Cars / Video
  48. 48. Questions?
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