How to launch your app in international markets @ google edith yeung october 2013Presentation Transcript
Smart Phone. Clever Browsing.
12 Countries in 12 Months
Over 1.5B smartphone subscribers
worldwide with 31% growth and 21%
penetration in 2013
US is no longer #1
Smartphone market in
China is the fastest growing
smartphone market in the world
Google is the New Microsoft. Samsung
is the new Dell. Android phone price
will continue to fall.
Total number of mobile app downloads
is set to exceed 100 billion this year.
Japan has the highest ARPU in the
eCommerce revenue will mostly come from
Mobile. Consumers and merchants wants to
transact on mobile devices, rather than in coins
and cash, credit cards.
Global offline transactions facilitated by
mobile devices will reach about $1.5 trillion
Dolphin was born
Ex-Microsoft engineers frustrated with their mobile
browser, got together and built Dolphin for Android.
Launched Dolphin Gesture
First 1M users achieved (July, 2010)
World’s first Gesture browser enables users to customize their
own gesture and shortcuts.
Series A Funding
Partner with Sequoia and Matrix Partners
Launched Dolphin Sonar
First 10M users achieved (Nov, 2011)
World’s first voice-enabled browser. You can now talk Dolphin.
China Telecom & KDDI
Carriers love Dolphin
First 50M users achieved (Aug, 2012)
First 80M users achieved (March, 2013)
Level 1: Start Baby Step, Then Take a
Giant International Leap Forward
Step 2: Localization - Translating Your
W3C defines localization as the adaptation of mobile application
content to meet the language and cultural requirements of a specific
target market. This includes:
• Currency formats
• Text string
• Launch tips
• Push notifications
• Help tips
• End user license agreement
Step 3: Culturalization - Building a
Developers will go global from the start
or get left behind
What is Dolphin doing internationally?
Who can help translate?
How you make money in international market?