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Working with Mobile Partners by Bob Upham
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Working with Mobile Partners by Bob Upham

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Working with Mobile Partners by Bob Upham

Working with Mobile Partners by Bob Upham

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  • 1. Working with Mobile Partners
  • 2. Working with Mobile Partners Introduction Bob Upham BD Mobile Partnerships, Dolphin Browser 7 years at Yahoo founder (Inc. 500, 2001) twitter: @uphamb uphamb@dolphin.com 2
  • 3. Working with Mobile Partners Landscape •  2002 - 2005 carriers were king •  2005 - 2011 shift toward OEMs •  2011 - now apps have the leverage 3
  • 4. Working with Mobile Partners Landscape •  32% of time spent on a smartphone is playing games •  18% is on facebook •  80% of the time spent is inside an app, 20% on mobile web 4
  • 5. Working with Mobile Partners Landscape •  App install ads, launched by facebook late 2012 drove 145mm installs from Google Play and Apple App Store in one year •  Deep linking employed by facebook, twitter and others allows a link to point directly inside an app, rather than to a mobile website •  Google will crawl your app to determine ad targeting •  Leading to better ways to monetize •  Better apps monetization! 5
  • 6. Working with Mobile Partners The Value of Your App •  User Data •  Location Information •  Behavior •  Niche Content (UGC) 6
  • 7. Working with Mobile Partners Working with Carriers and OEM •  User Privacy •  Content Protection and Licensing •  Deal Valuation, Distribution •  Process and Bureaucracy 7
  • 8. Working with Mobile Partners Questions? Comments? Snide Remarks? Bob Upham @uphamb uphamb@dolphin.com 8

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