Smart Phone. Clever Browsing.
Acquiring	
  users	
  in	
  
China,	
  Japan	
  and	
  
Korea	
  
	
  
@edithyeung
Dolphin was born
Ex-Microsoft engineers frustrated with their mobile
browser, got together and built Dolphin for Android.
...
US is no longer #1
Smartphone market in
the world.
What country is the
#1 Smartphone
market in the world?
China is the fastest growing
smartphone market in the world
Japan has the highest ARPU in the
world
Korea is First Saturated Device Market
Start with Baby Step,
Then Take a Giant
International Leap
Forward
App Stores in China
Forums in China
Preloading in China
Step 1: App Description
Step 2: Localization - Translating Your
App
W3C defines localization as the adaptation of mobile application
content to me...
Step 3: Culturalization - Building a Local
Team
•  Patent	
  /	
  IP	
  
•  Partnership	
  
Agreement	
  
•  Email	
  
•  Social	
  Media	
  
•  Phone	
  
•  Local	
  New...
Questions?
What is Dolphin doing internationally?
How you make money in international market?
How to find people to help t...
Acquiring Users in China, Japan and Korea by Edith Yeung
Acquiring Users in China, Japan and Korea by Edith Yeung
Acquiring Users in China, Japan and Korea by Edith Yeung
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Acquiring Users in China, Japan and Korea by Edith Yeung

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Acquiring Users in China, Japan and Korea by Edith Yeung

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Acquiring Users in China, Japan and Korea by Edith Yeung

  1. 1. Smart Phone. Clever Browsing. Acquiring  users  in   China,  Japan  and   Korea    
  2. 2. @edithyeung
  3. 3. Dolphin was born Ex-Microsoft engineers frustrated with their mobile browser, got together and built Dolphin for Android. (July, 2009) Launched Dolphin Gesture World’s first Gesture browser enables users to customize their own gesture and shortcuts. (May, 2010) 1,000,000 First 1M users achieved (July, 2010) 10,000,000 First 10M users achieved (Nov, 2011)Launched Dolphin Sonar World’s first voice-enabled browser. You can now talk Dolphin. (February, 2012) China Telecom & KDDI Partnership Carriers love Dolphin Dolphin Milestones 50,000,000 First 50M users achieved (Aug, 2012) Series A Funding Partner with Sequoia and Matrix Partners 2013 100,000,000 First 100M users achieved (Jan, 2014)
  4. 4. US is no longer #1 Smartphone market in the world.
  5. 5. What country is the #1 Smartphone market in the world?
  6. 6. China is the fastest growing smartphone market in the world
  7. 7. Japan has the highest ARPU in the world
  8. 8. Korea is First Saturated Device Market
  9. 9. Start with Baby Step, Then Take a Giant International Leap Forward
  10. 10. App Stores in China
  11. 11. Forums in China
  12. 12. Preloading in China
  13. 13. Step 1: App Description
  14. 14. Step 2: Localization - Translating Your App W3C defines localization as the adaptation of mobile application content to meet the language and cultural requirements of a specific target market. This includes: •  Numeric •  Date/Time •  Currency formats •  Symbols •  Icons •  Colors •  Graphics •  Text string •  Metadata •  Launch tips •  Push notifications •  Help tips •  Privacy policy •  End user license agreement
  15. 15. Step 3: Culturalization - Building a Local Team
  16. 16. •  Patent  /  IP   •  Partnership   Agreement   •  Email   •  Social  Media   •  Phone   •  Local  News   •  Local  interviews   •  User  acquisi@on   •  Email  Marke@ng   •  Social  Media   •  Website   Marke@ng   PR   Legal   Customer   Service  
  17. 17. Questions? What is Dolphin doing internationally? How you make money in international market? How to find people to help translate?
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