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Garuda
 

Garuda

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    Garuda Garuda Presentation Transcript

    • GARUDA INDONESIA : BECOME LEADING AIRLINE By : Ciu Heny Meiria Edith Lavindri Tjiang Mei Ling
    • Issue Places 2 nd position in the Indonesian airlines in term of number of passengers Background Oldest flight company, owned by government  have full support from the government Analysis Analysis Stage EKSTERNAL ANALYSIS INTERNAL ANALYSIS OPPORTUNITIES THREAD STRENGHT WEAKNESS Alternative Strategies Recommended Strategy STRATEGIC ISSUE
    • Recommendations Develop C i T i L i N K Cost Leadership & Differentiation for G a r u d a Garuda Indonesia’s s Road Map
    • ROAD MAP FOR DEVELOP CITILINK Ground Crew Alignment Fast Ground Turn Around Flight On Time Low Prices More Passengers Profitability STRATEGY MAP OBJECTIVES MEASUREMENT Financial
      • Profitability
      • More Passengers
      • Market Value
      • Seat Revenue
      Customer
      • Flight On Time
      • Low Prices
      • FAA On Time Arrival Rating
      • Customer Rating
      Internal
      • Fast Ground Turn Around
      • On Ground Time
      • On Time Departure
      Learning & Growing
      • Ground Crew Alignment
      • % Ground Crew Trained
      • % Holiday Package
    • Cost Leadership Differentiation Use young planes Implement IT holistic marketing shuttle bus with e-check in Priority Passenger Program Cooperation tourism board in all over foreign countries
    •