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  • 1. GARUDA INDONESIA : BECOME LEADING AIRLINE By : Ciu Heny Meiria Edith Lavindri Tjiang Mei Ling
  • 2. Issue Places 2 nd position in the Indonesian airlines in term of number of passengers Background Oldest flight company, owned by government  have full support from the government Analysis Analysis Stage EKSTERNAL ANALYSIS INTERNAL ANALYSIS OPPORTUNITIES THREAD STRENGHT WEAKNESS Alternative Strategies Recommended Strategy STRATEGIC ISSUE
  • 3. Recommendations Develop C i T i L i N K Cost Leadership & Differentiation for G a r u d a Garuda Indonesia’s s Road Map
  • 4. ROAD MAP FOR DEVELOP CITILINK Ground Crew Alignment Fast Ground Turn Around Flight On Time Low Prices More Passengers Profitability STRATEGY MAP OBJECTIVES MEASUREMENT Financial
    • Profitability
    • More Passengers
    • Market Value
    • Seat Revenue
    Customer
    • Flight On Time
    • Low Prices
    • FAA On Time Arrival Rating
    • Customer Rating
    Internal
    • Fast Ground Turn Around
    • On Ground Time
    • On Time Departure
    Learning & Growing
    • Ground Crew Alignment
    • % Ground Crew Trained
    • % Holiday Package
  • 5. Cost Leadership Differentiation Use young planes Implement IT holistic marketing shuttle bus with e-check in Priority Passenger Program Cooperation tourism board in all over foreign countries
  • 6.