This slide describe the concept of Digital Marketing. Through this slide you can easily understand the term Digital marketing and we describe 8 keys which plays a important role in the digital marketing. Hope this slide describe you the digital marketing.

1. By:-
Edison Info Systems

2. The heart of any online strategy begins with the creation of the website
for your business is your essential base, the headquarters of your digital
business. Hence the idea of having a website optimized for the user
navigable and with a clear goal in mind. A crucial aspect to complement
your site is the creation of the blog of the company, if it is integrated to
the web much better, where you can publish the useful content for the
users, informing them about your company, your services or you
products can solve a problem or fill a need.

3. Content is the king of your website to work and move forward your
marketing strategy digital.
What is the content? To be found on search engines like Google or Bing
to generate attract target consumers to build database to attract
potential users display information of value to help them to solve or
address a problem.
What kind of content? Based on the knowledge of its particular market
segment, the key is to create information such as answers and solutions
that would be interested and help your target consumers. The ideal is to
create that content in various formats such as articles, text, voice, video,
webinars, photographs, etc...

4. After creating the website you have to optimized the keyword of your
website, what follows is to spread that content. The previous process of
purchasing goods and services is checked in the search engines. For us
to be in the results of those searches, there are two ways to promote
our website and content: free(organic) and paid.
The first is to achieved by optimizing the content using keywords and
publish content frequently and takes a certain period of time so that
content are index by search engines. The second involves using
advertising to pay and the links in the initial results of the searches.

5. Any SME or company wishing to obtain a positive strategy should
consider doing online advertising to your website, more or lesser extent.
why should I online advertise?
Because internet gives us the possibility of a greater range of potential
customers at a much lower cost than traditional media known as
advertising in print media, on radio or t.v.

6. The social networks are a phenomenon that has taken a central role in
the strategy of communication, diffusion, generation commitment and
attracting leads for companies or brands.
It is of such importance that this aspect will need to draw a plan of
action specific to social media, which will serve to amplify the content of
our blog, build trust, listen, discuss, humanize the brand, bring traffic to
your website and generate leads or potential customers. Success in
social media depends on the right approach you have.

7. Let us first define what it means conversion rate: the percentage of
shares that are expected to perform the visitors to a website.
Formula: Percent Conversion = Conversions / Numbers of visits

8. The e-mail marketing is according to statistics most effective tool at the time of
conversion.
Why use a plan for e-mail marketing?
To:
Stay in the minds of potential customers longer.
Building trust.
Build positioning as an expert in your contact.
Generate sales.
Guidelines to implement a plan of e-mail marketing:
Select the appropriate platform.
Start building your database.
Create content and calendar content.
Program frequency and sending information.

9. The measurement and analysis of digital marketing consist not
implement Google Analysis and take a look from time to time. For this
measurement and analysis help improve my results, the process is more
complex, and is done in four steps:
1. Defining Objectives.
2. Implement measurement tools.
3. Set a control panel.
4. Analyze, measure, implement, corrective actions.