Destination Edinburgh Marketing
      Alliance Ltd (DEMA)

        Introducing DEMA
          30 March 2010
         Assem...
Welcome and Introduction



Alan M Johnston
Chair
Destination Edinburgh Marketing
Alliance Ltd (DEMA)
Destination Edinburgh Marketing Alliance Ltd (DEMA)



•  Who we are
•  What DEMA is - our vision and ambition
•  Working ...
Destination Edinburgh Marketing Alliance Ltd (DEMA)




Alan M Johnston - Chair         Derek McCulloch – Partner –      K...
Kenneth Wardrop
   Chief Executive
Destination Edinburgh
    Marketing Alliance Ltd (DEMA)


•  Why DEMA came into being
•  How we are constituted
•  What we...
Destination Edinburgh
     Marketing Alliance Ltd (DEMA)



•  leadership
•  co-ordination of activity
•  global profile r...
Destination Edinburgh
       Marketing Alliance Ltd (DEMA)


cross selling between visit,
invest, live, work & study
•  al...
Destination Edinburgh
                                          Marketing Alliance Ltd (DEMA)


Driving forward the Edinbu...
Destination Edinburgh
Marketing Alliance Ltd (DEMA)
Destination Edinburgh
         Marketing Alliance Ltd (DEMA)

Our main areas of activity:
•  knowing our customers
•  digi...
Destination Edinburgh
                                            Marketing Alliance Ltd (DEMA)
Raising Edinburgh’s profil...
Destination Edinburgh
                                            Marketing Alliance Ltd (DEMA)
Raising Edinburgh’s profil...
Destination Edinburgh
                                            Marketing Alliance Ltd (DEMA)

Raising Edinburgh’s profi...
Destination Edinburgh
                                                Marketing Alliance Ltd (DEMA)

Media Campaigning and...
Destination Edinburgh
                                    Marketing Alliance Ltd (DEMA)




Building participation and ben...
Destination Edinburgh
                                    Marketing Alliance Ltd (DEMA)




Building participation and ben...
Question & Answer session
DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh
DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh
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DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh

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A presentation to members and stakeholders by Kenneth Wardrop, Chief Executive of Destination Edinburgh Marketing Alliance (DEMA)

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DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh

  1. 1. Destination Edinburgh Marketing Alliance Ltd (DEMA) Introducing DEMA 30 March 2010 Assembly Rooms
  2. 2. Welcome and Introduction Alan M Johnston Chair Destination Edinburgh Marketing Alliance Ltd (DEMA)
  3. 3. Destination Edinburgh Marketing Alliance Ltd (DEMA) •  Who we are •  What DEMA is - our vision and ambition •  Working together (what we can do for you and you for DEMA)
  4. 4. Destination Edinburgh Marketing Alliance Ltd (DEMA) Alan M Johnston - Chair Derek McCulloch – Partner – Kenneth Wardrop – Chief Professor George Gillespie Macandrew LLP Executive DEMA Stonehouse – Edinburgh Napier University Professor Steven Hillier Graham Birse, Deputy Cllr Tom Buchanan – Convenor – University of Chief Executive of of the Economic Development Edinburgh Edinburgh Chamber of Committee – The City of Commerce Edinburgh Council
  5. 5. Kenneth Wardrop Chief Executive
  6. 6. Destination Edinburgh Marketing Alliance Ltd (DEMA) •  Why DEMA came into being •  How we are constituted •  What we are working on
  7. 7. Destination Edinburgh Marketing Alliance Ltd (DEMA) •  leadership •  co-ordination of activity •  global profile raising
  8. 8. Destination Edinburgh Marketing Alliance Ltd (DEMA) cross selling between visit, invest, live, work & study •  alignment •  coherent and consistent messaging
  9. 9. Destination Edinburgh Marketing Alliance Ltd (DEMA) Driving forward the Edinburgh Inspiring Capital (city region) Brand: •  brand ubiquity and equity •  perception and reputation management •  amplifying the positive messages
  10. 10. Destination Edinburgh Marketing Alliance Ltd (DEMA)
  11. 11. Destination Edinburgh Marketing Alliance Ltd (DEMA) Our main areas of activity: •  knowing our customers •  digital marketing •  media messaging •  campaign co-ordination •  partner engagement •  measuring value add
  12. 12. Destination Edinburgh Marketing Alliance Ltd (DEMA) Raising Edinburgh’s profile globally (1):
  13. 13. Destination Edinburgh Marketing Alliance Ltd (DEMA) Raising Edinburgh’s profile globally (2):
  14. 14. Destination Edinburgh Marketing Alliance Ltd (DEMA) Raising Edinburgh’s profile globally (3): Edinburgh Sparkles 2009
  15. 15. Destination Edinburgh Marketing Alliance Ltd (DEMA) Media Campaigning and Features plan across the UK & Internationally Summer 2010, Sparkles 2010, January to March 2011 Higher Education & DEMA Joint promotion action plan ( February 2011) Emirates 7 Rugby (May 2010) Edinburgh Festivals Showcase (London May 2010)
  16. 16. Destination Edinburgh Marketing Alliance Ltd (DEMA) Building participation and benefits from collaboration How can you support DEMA? Make sure you register your contact details
  17. 17. Destination Edinburgh Marketing Alliance Ltd (DEMA) Building participation and benefits from collaboration How can you support DEMA? Make sure you register your contact details
  18. 18. Question & Answer session

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