Born Digital - Dan FranklinPresentation Transcript
Mobilising in the Digital Age
Fear and Loathing in the Digital Age
The future’s bright, The future’s…
‘Last time there was this much excitement about a tablet, it had some commandments written on it.’ Wall Street Journal
-50 billion dollars revenue in one year -Biggest mobile device company in revenue -In revenue terms, bigger than:
iPad therefore iWant. Probably. Why? iDunno. Charlie Brooker, GUARDIAN, 1st February 2010
‘It's an iPhone for people who can't be arsed holding an iPhone up to their face. A slightly-further-away iPhone that keeps your lap warm. A weird combination of portable and cumbersome: too small to replace your desktop, too big to fit in your pocket, unless you're a clown. It can play video, but really – do you want to spend hours staring at a movie in your lap? Sit through Lord of the Rings and you'd need an osteopath to punch the crick out of your neck afterwards. It can also be used as an ebook, something newspapers are understandably keen to play up, but because it's got an illuminated display rather than a fancy non-backlight "digital ink" ebook screen, it'll probably leave your eyes feeling strained, as though your pupils are wearing tight shoes.’
Why I’m an ebook convert A Kindle or ebook won’t have that ‘new book smell’ — but no one’s going to judge you by its cover 15th February 2010
A ‘Born-Digital’ Generation? ‘Having grown up in the 70s and 80s, in the midst of the personal computer and video game explosion, I find the label “Born-Digital Generation” almost as narrow-minded and silly as I did “Generation X” when it first started being thrown around to label my generational cohort.’ Guy LeCharles Gonzalez, Director of Programming & Business Development, Digital Book World
Mark Thomas on the Digital Economy Bill BBC Culture Show, 4th February 2010 ‘Another example of the Labour government giving excessive power to corporations.’
‘They’re not adapting. They’re forming a posse, and they’re going around looking for people to string up.’ Billy Bragg
Clause 17 Copyright, Designs and Patents Act 1988
'What I as an author feel about this enormous change we're undergoing is it feels like I'm tied to the front of a runaway train where the driver's just had a heart attack, that's what it feels like. I don't know how fast it's going to go, where it's going to stop, whether it's going to stop suddenly or fly off a precipice or what. Nobody knows, well if they do they haven't told me.’ Philip Pullman
In-Print Available ina bookstore “The Twilight Zone” Out of Print. Orphaned Works or simply unclear copyright status Public Domain 15% Less than 20%* Less than 5%** 75% or more Managing the Twilight Zone *OCLC analysis of the Google Books Library Project http://www.dlib.org/dlib/september05/lavoie/09lavoie.html **O’Reilly Radar: http://radar.oreilly.com/archives/2005/11/oops_only_4_of_titles_are_bein.html Thanks to: the PA
Google vs. France Dec 09: France stops Google scanning Jan 10: France agrees to Google scanning Google vs. Gallica
'However, there are some, um, something's going on in which the author, this poor, maligned, ignored, starved, patronised, this poor little creature at the heart of it all, without whom none of this great enterprise, this mighty enterprise could possibly happen anyway, there are some little corners of this that the author can have a measure of control over...'
140,000 apps 3 billion app downloads and increasing
Mobile world congress Feb 2010 The Wholesale applications Community
Analysts at Gartner have predicted that spending on the specialist pieces of software will hit $6.2bn (£4bn) this year with the number of downloads rising to 4.5 billion from 2.5 billion last year. It predicts that downloads will top 21 billion by 2013, yielding almost $30bn.
Wholesale applications community: 24 of the largest phone operators Vodafone China Mobile Sprint
Daily Users of the internet on a mobile phone The market for the product is split almost equally by gender with a slight male bias (54%) The market is predominantly aged 26-35. The market is put off ebooks by DRM (40%) 63.6% of the market would read a short story on a mobile phone or MP3 player. 60.5% of the market would listen to an audio short story on a mobile phone or MP3 player.
"We all know Nick Cave is brilliant. I've been wild about him since The Birthday Party, and he continues to move me with his music, screenplays, and soundtracks. I can say without hesitation, though: THIS reading is Nick's finest performance to date. While the story has moments of noir humor, hearing the author read his own words with exactly the cadence he intended takes Bunny and his son's characters to an entirely different level. I don't actually think it would be possible to get the same experience at all simply by reading the text on a page. The lilting soundtrack hiding behind the text, the sound effects, Cave's own admiration for the oft-mentioned Kylie Minogue bring the book to life.
In regards to the videos, I preferred to watch them at the end of the entire reading with the exception of the Chapter 3 video. I was too involved with the story in those moments to stop and focus on Cave in the middle of a chapter. That being said- the videos were beautifully produced and I loved them just as much as the audio tracks- just not simultaneously.
I can honestly say that it would be worth buying an iPhone simply to be able to partake in this app. I'm extremely cautious with my money, and wasn't overly excited about even the meager price of $16.95 for it- however, I wouldn't hesitate again. Kudos to Cave and Enhanced Editions on a TRULY killer app."