Supplementary Manual of “Cienciografia”
of general principles
The wording of the general principles of design was carefully analyzed
and structured in a way that can be used to build any particular theory or
design-related specific. This paper is a small part of the book General
Theory of Design and “Cienciografia” manual which is available in
The statement of the General principles of the design is a work that
is part of the Education Plan of the graphics science which promotes
Eder Noriega and is supported by the Bits Foundation.
Recognition from the Bits Foundation to:
Trent Westerlund and Alberto E. Berrios for the contribution in the
translation of this work.
Assistant: Julio Lopez.
The Statement of the General principles of the design has been created according to the plan of his author Eder Noriega
First Edition 2013.ALLRIGHTS RESERVED. This work may be reproduced and used for educational purposes. Its sale is
prohibited. Use is permitted provided you mention the source and author.
This work has been registered in the National Directorate of copyright, Ministry of Interior, Republic of Colombia, and is
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By a well
Principle of objective and subjective concept.
The communicative principle.
Principle of interactivity.
Principle of good planning.
Principle of adaptation.
Principle of color.
Principle of the composition, organization and aesthetics.
Measurement principle and proportionality .
All activity and professional
discipline need theory and is
precisely the General design
theory which gives rise to the
Declaration of the General
The statement of general principles of design
are based on many concepts and definitions
provided by entities that promote the work of
design and its global standardization such as
1) International Council of Societies of
Industrial Design (International Societies
Council of Industrial Design - ICSID).
2) International Council of Graphic Design
3) The world body for graphic design and
visual communication International
Organization for Standardization (ISO).
4) International Association of Photographers.
5) International Federation Film Producers
Associations (Fédération Internationale des
Associations de Producteurs de Films - FIAPF).
6) International Ergonomics Association (IEA)
7) International Union of Architects (Union
Internationale des Architectes - UIA).
The wording of the universal principles
of design was carefully analyzed and
structured in a way that can be used to build
any particular theory or design-related
specific. This paper is a small part of the book
General Theory of Design and Cienciografía
m a n u a l w h i c h i s a v a i l a b l e i n
www.cienciografia.com. It is supported by the
Bits Foundation and intellectual property is
protected in the National Copyright Office,
Republic of Colombia. The following paper is
the fruit of over twenty years of experience in
the field of digital visual communication by
this humble designer.
All designs, by principle, are creative acts with a touch of inspiration.
Principle of objective and subjective concept2
All design implies a subjective and objective conceptual idea. The goal
of design concepts are easily noticed by the form and its matter and is
identified because it is the common view that everyone perceives, but
the concept is not subjective; is unique and is always interpreted in
The communicative principle3
Every design principle communicates something.
D t rgentee e
G A L E R Í A
Principle of interactivity4
Every design by principle communicates something; human
communication is interactive. The design principle is interactive,
allowing the senses to perceive things and interact with each other.
Principle of good planning5
All design, by principle needs to be well planned and spend at least one
stage of analysis, creation, implementation, evaluation and control.
Principle of adaptation6
The design is adapted permanently in any space and time. The law of
“dynamism and adaptation” of forms requires that the designs must be
tailored to particular cases and universal cases. The particular designs
are made with the purpose of solving a particular problem; universal
designs are made to solve problems that suit everyone, regardless of
their abilities and skills.
All design by principle is functional, meets our needs, solves a problem
and improves systems.
Principle of color8
Every design principle has color because light is color.
All design by having the form generates a "model or guide template",
but this template is always contained within an area or any space; the
template is contained in our environment. A template can be a model,
architectural model or an object taken as an example. In addition a
format is also a space, an area, or a region with standardized measures;
for example, a paper template.
Principle of the composition,
organization and aesthetics.
All design, by principle, is organized, aesthetic and configured as a
composition. Organizing is arranging but aesthetics and composition
achieve the beauty and expressiveness that the order itself is not
enough. The principle of composition achieves expressive design that
is persuasive, consistent, balanced and rhythmic.
Every design principle has a spatial location that enables sense of
Every design by principle is perceptive.
Any design by principle has a size, is measurable proportional and
responsive to the available space, a template and all its surroundings.
All designs have relevant elements that will give them a particular
shape; they also have elements that make it up but in turn the design
can also be relevant to other designs around you.
By principle, all human design is not perfect and there will always be an
uncertainty point indicating that the design is not finished; perhaps
something is missing, wrong, or maybe you will never know what
happened. The uncertainty principle of the design is what motivates us
to continue investigating discovering and innovating every day. If this
principle did not exist then the design would be inactive, because there
would be no design to discover.
Theory of color. Http://www.profesorenlinea.cl/artes/colorestudiodel.htm
Fundamentals of graphic language. Joan Costa. Http://www.joancosta.com/docs/fundamentos.pdf
Laws of gestalt. Http://www.guillermoleone.com.ar/leyes.htm
Geometric concepts. Http://www.vitutor.com/
Theory of color. Http://es.wikipedia.org/wiki/Teor%C3%ADa_del_color
Theory of communication.http://es.wikipedia.org/wiki/Teor%C3%ADa_de_la_comunicaci%C3%B3n
Neuroanatomía funcional. Segunda Edición. Jairo Bustamante B. 1994.
How the brain works. Http://bibliotecadigital.ilce.edu.mx/sites/ciencia/volumen3/ciencia3/
Credits and recognition of images
Stock XCHNG: http://www.sxc.hu/
Fotos libres: http://www.morguefile.com/
Free Icons: http://www.iconfinder.com/free_icons
Institutional brands on this site are the property of Noriega.
Eder Noriega Torres was born in the municipality of La Paz (Cesar) Colombia, November 1, 1970. He
is publicist, graphic designer and digital artist of the 3D, photographer, Infographic Designer,
developer of graphical interfaces for websites, video games and software. He is communicologist,
researcher, writer and lecturer. One of his well-known works at the international level is "The spoken
and song vocal technique", a technical work aimed at beginners and professionals who work with
the voice. He is the author of several well-known brands in Colombia.
He discovered the “Cienciografia” as the scientific discipline of graphic Sciences. Among his works
are: theory of the forms which explains in detail the universal laws of forms and everything to do
with this world. “Cienciografia” manual, graphic science. Statement of the General principles of
design. Theory of graphic communication. He discovered the law of affinity graphics and that led
him to establish the affinity graphics or “afingrafia” of the Spanish alphabet. Finally the work of the
“afingrafia” of the Spanish alphabet gave rise to the strengthening of the traditional method of
teaching literacy with the program called “Tico” especially for primary basic education. “Tico” is a
comprehensive educational program of literacy which promotes in Colombia his foundation and
more specifically in the departments of Cesar and la Guajira.
He have more than 20 years of experience in the graphic field. Worked for a while with advertising
agencies and newspapers from the northern coast of Colombia, but finally his heart told him to
become independent and work as an independent entrepreneur. He has worked as a self-taught in
the field of chemistry and in which he have managed to develop some formulates of great
importance for the medical industry and cosmetics, including the discovery of a drug to eradicate
the fungus for Onychomycosis affecting the nails, the formulation of a natural extract to control the
abnormal hair loss, a chemical biological liquid formulation to effectively control the scourge of
The duality of these two knowledges, design and chemistry, led him to create the Bits Foundation in
the year 2012, a Non-governmental organizations (NGOs) of social character that promotes science
and technology in Colombia. He is currently the Chairman and legal representative. Bits Foundation
grows every day and extends their knowledge through the internet at a national and international
level. One of his main projects is called www.aulabits.com, a lecture on education aimed at teachers
and students from the basic primary and secondary.
Eder Noriega Torres