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Reward programmes are a critical part of sales and marketing activity for many
Whether you operate in consumer or business markets they remain a valuable way of
incentivising customers, channel partners and sales teams around specific objectives,
which can be targeted and success measured against the original financial investment.
So as Christmas approaches with the urgency of sales targets in the air and the issue
of what can be done to reach or exceed them high on many people’s agenda, we think
this is a good time to step back and think how you can get more from your spend in the
remainder of 2012 while setting the foundations for sales and marketing performance
This white paper looks at five areas where we think most organisations can make an
immediate, positive difference to what they are doing.