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Everything You Need to Know About Second Life Jenny Bullough / Chloe Barbosa Eden Spodek / Paradise Wunderland
In the beginning…. Today
In the beginning…. Today
What is it? <ul><li>Virtual world (one of many) </li></ul><ul><li>Created by Linden Labs in 2003 </li></ul><ul><li>Claims ...
Why should I sign up?
Pros: <ul><li>It’s free </li></ul><ul><li>It’s fun (barbies for grownups) </li></ul><ul><li>It’s a community </li></ul><ul...
Cons? <ul><li>High barrier to entry – memory, graphics </li></ul><ul><li>Tech glitches – limited number of avatars at a gi...
What can you use it for? <ul><li>Overcome personal barriers – from shyness to disability </li></ul><ul><li>Education – cla...
Personal Use <ul><li>Connecting with RL friends </li></ul><ul><li>Meeting new people through their avatars </li></ul><ul><...
Case Study: After a Fashion <ul><li>Co-founded by Kate Trgovac and  Eden Spodek, Feb. ’07 </li></ul><ul><li>Canadian women...
Case Study: After a Fashion <ul><li>Safe environment – with friends – each member either knows Eden and/or Kate in real li...
Case Study: After a Fashion <ul><li>Evolving Avatars: The first After a Fashion… </li></ul>
Case Study: After a Fashion <ul><li>Evolving Avatars:  Paradise dressed for  Virtual Thirst event </li></ul><ul><li>Fundra...
Case Study: After a Fashion <ul><li>Hanging out at Sparrow’s Hideaway </li></ul>
 
 
 
Professional Use <ul><li>Connecting with a target market </li></ul><ul><li>Focus groups </li></ul><ul><li>Consumer engagem...
Case Study: Author Events <ul><li>Harlequin strategy vs. competition </li></ul><ul><ul><li>Bantam Dell </li></ul></ul><ul>...
 
 
 
 
 
 
 
Questions so far?
How do I sign up?
 
 
<ul><li>Final Steps: </li></ul><ul><li>A confirmation email with a link is sent to the address you provided </li></ul><ul>...
What do I do when I get there? <ul><li>Spend time on Orientation Island </li></ul><ul><li>Join groups – find areas of inte...
There are general rules for conduct… …but it is “buyer beware”.
Orientation is easy to navigate…
This is why you want to customize your avatar.
A search in groups for “book readers” gets 100s of results.  Most of them legit!
A quick search in Events for today’s date gets tons of results… including a virtual state fair!
Coffee with Crayon every Thursday morning, 6 a.m. SLT
Or you can search for individuals – like me! – and click “add friend”
Or you can search for individuals – like me! – and click “add friend”
Jenny Bullough aka Chloe Barbosa [email_address] Eden Spodek aka Paradise Wunderland [email_address]
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Everything You Need To Know About Second Life

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Presentation by Jenny Bullough and Eden Spodek from PodCamp Toronto 2008

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  • Transcript of "Everything You Need To Know About Second Life"

    1. 1. Everything You Need to Know About Second Life Jenny Bullough / Chloe Barbosa Eden Spodek / Paradise Wunderland
    2. 2. In the beginning…. Today
    3. 3. In the beginning…. Today
    4. 4. What is it? <ul><li>Virtual world (one of many) </li></ul><ul><li>Created by Linden Labs in 2003 </li></ul><ul><li>Claims millions of members, growing </li></ul>
    5. 5. Why should I sign up?
    6. 6. Pros: <ul><li>It’s free </li></ul><ul><li>It’s fun (barbies for grownups) </li></ul><ul><li>It’s a community </li></ul><ul><li>Contests </li></ul><ul><li>Events </li></ul><ul><li>Meeting people </li></ul>
    7. 7. Cons? <ul><li>High barrier to entry – memory, graphics </li></ul><ul><li>Tech glitches – limited number of avatars at a given location (sim) – “lag” and “rez” </li></ul><ul><li>Downtime – every Wednesday </li></ul><ul><li>Time to learn – jargon, culture, basic functions </li></ul><ul><li>Time and cost to customize your avatar </li></ul>
    8. 8. What can you use it for? <ul><li>Overcome personal barriers – from shyness to disability </li></ul><ul><li>Education – classes, seminars, conferences </li></ul><ul><li>Virtual meetings – informal to formal </li></ul><ul><li>Personal and professional use </li></ul>
    9. 9. Personal Use <ul><li>Connecting with RL friends </li></ul><ul><li>Meeting new people through their avatars </li></ul><ul><li>Groups of shared interest </li></ul><ul><li>Special events </li></ul><ul><li>Shopping!! </li></ul>
    10. 10. Case Study: After a Fashion <ul><li>Co-founded by Kate Trgovac and Eden Spodek, Feb. ’07 </li></ul><ul><li>Canadian women working in digital media to teach each other and learn more about Second Life and other virtual worlds </li></ul>
    11. 11. Case Study: After a Fashion <ul><li>Safe environment – with friends – each member either knows Eden and/or Kate in real life </li></ul><ul><li>Collaboration: shared experiences and activities </li></ul><ul><li>Limited membership: not to be exclusive but to facilitate learning, sharing and community </li></ul><ul><li>Real life networking, events </li></ul><ul><li>Considering extending invitations to other women for special events </li></ul>
    12. 12. Case Study: After a Fashion <ul><li>Evolving Avatars: The first After a Fashion… </li></ul>
    13. 13. Case Study: After a Fashion <ul><li>Evolving Avatars: Paradise dressed for Virtual Thirst event </li></ul><ul><li>Fundraising and cause awareness Hair Fair ’07 </li></ul>
    14. 14. Case Study: After a Fashion <ul><li>Hanging out at Sparrow’s Hideaway </li></ul>
    15. 18. Professional Use <ul><li>Connecting with a target market </li></ul><ul><li>Focus groups </li></ul><ul><li>Consumer engagements </li></ul><ul><li>Surveys </li></ul><ul><li>Immersion in and connection with your brand / product </li></ul><ul><li>…IF you have a strategy, executed well! </li></ul>
    16. 19. Case Study: Author Events <ul><li>Harlequin strategy vs. competition </li></ul><ul><ul><li>Bantam Dell </li></ul></ul><ul><ul><li>Random House </li></ul></ul><ul><li>MJ Rose, The Reincarnationist </li></ul><ul><li>Deanna Raybourn, Silent in the Sanctuary </li></ul><ul><ul><li>Reading and Q&A </li></ul></ul><ul><ul><li>Victorian Ball </li></ul></ul><ul><ul><li>Writing Workshop </li></ul></ul>
    17. 27. Questions so far?
    18. 28. How do I sign up?
    19. 31. <ul><li>Final Steps: </li></ul><ul><li>A confirmation email with a link is sent to the address you provided </li></ul><ul><li>Download the Second Life software </li></ul><ul><li>Enter Second Life! </li></ul>
    20. 32. What do I do when I get there? <ul><li>Spend time on Orientation Island </li></ul><ul><li>Join groups – find areas of interest to you </li></ul><ul><li>Find friends, old and new – go to events </li></ul><ul><li>Get someone who is already in-world to give you a tour </li></ul><ul><li>Search “Chloe Barbosa” and add me as a friend! </li></ul>
    21. 33. There are general rules for conduct… …but it is “buyer beware”.
    22. 34. Orientation is easy to navigate…
    23. 35. This is why you want to customize your avatar.
    24. 36. A search in groups for “book readers” gets 100s of results. Most of them legit!
    25. 37. A quick search in Events for today’s date gets tons of results… including a virtual state fair!
    26. 38. Coffee with Crayon every Thursday morning, 6 a.m. SLT
    27. 39. Or you can search for individuals – like me! – and click “add friend”
    28. 40. Or you can search for individuals – like me! – and click “add friend”
    29. 41. Jenny Bullough aka Chloe Barbosa [email_address] Eden Spodek aka Paradise Wunderland [email_address]
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