Everything You Need to Know About Second Life Jenny Bullough / Chloe Barbosa Eden Spodek / Paradise Wunderland

In the beginning…. Today

In the beginning…. Today

What is it? Virtual world (one of many) Created by Linden Labs in 2003 Claims millions of members, growing

Virtual world (one of many)

Created by Linden Labs in 2003

Claims millions of members, growing

Why should I sign up?

Pros: It’s free It’s fun (barbies for grownups) It’s a community Contests Events Meeting people

It’s free

It’s fun (barbies for grownups)

It’s a community

Contests

Events

Meeting people

Cons? High barrier to entry – memory, graphics Tech glitches – limited number of avatars at a given location (sim) – “lag” and “rez” Downtime – every Wednesday Time to learn – jargon, culture, basic functions Time and cost to customize your avatar

High barrier to entry – memory, graphics

Tech glitches – limited number of avatars at a given location (sim) – “lag” and “rez”

Downtime – every Wednesday

Time to learn – jargon, culture, basic functions

Time and cost to customize your avatar

What can you use it for? Overcome personal barriers – from shyness to disability Education – classes, seminars, conferences Virtual meetings – informal to formal Personal and professional use

Overcome personal barriers – from shyness to disability

Education – classes, seminars, conferences

Virtual meetings – informal to formal

Personal and professional use

Personal Use Connecting with RL friends Meeting new people through their avatars Groups of shared interest Special events Shopping!!

Connecting with RL friends

Meeting new people through their avatars

Groups of shared interest

Special events

Shopping!!

Case Study: After a Fashion Co-founded by Kate Trgovac and Eden Spodek, Feb. ’07 Canadian women working in digital media to teach each other and learn more about Second Life and other virtual worlds

Co-founded by Kate Trgovac and Eden Spodek, Feb. ’07

Canadian women working in digital media to teach each other and learn more about Second Life and other virtual worlds

Case Study: After a Fashion Safe environment – with friends – each member either knows Eden and/or Kate in real life Collaboration: shared experiences and activities Limited membership: not to be exclusive but to facilitate learning, sharing and community Real life networking, events Considering extending invitations to other women for special events

Safe environment – with friends – each member either knows Eden and/or Kate in real life

Collaboration: shared experiences and activities

Limited membership: not to be exclusive but to facilitate learning, sharing and community

Real life networking, events

Considering extending invitations to other women for special events

Case Study: After a Fashion Evolving Avatars: The first After a Fashion…

Evolving Avatars: The first After a Fashion…

Case Study: After a Fashion Evolving Avatars: Paradise dressed for Virtual Thirst event Fundraising and cause awareness Hair Fair ’07

Evolving Avatars: Paradise dressed for Virtual Thirst event

Fundraising and cause awareness Hair Fair ’07

Case Study: After a Fashion Hanging out at Sparrow’s Hideaway

Hanging out at Sparrow’s Hideaway

Professional Use Connecting with a target market Focus groups Consumer engagements Surveys Immersion in and connection with your brand / product …IF you have a strategy, executed well!

Connecting with a target market

Focus groups

Consumer engagements

Surveys

Immersion in and connection with your brand / product

…IF you have a strategy, executed well!

Case Study: Author Events Harlequin strategy vs. competition Bantam Dell Random House MJ Rose, The Reincarnationist Deanna Raybourn, Silent in the Sanctuary Reading and Q&A Victorian Ball Writing Workshop

Harlequin strategy vs. competition

Bantam Dell

Random House

MJ Rose, The Reincarnationist

Deanna Raybourn, Silent in the Sanctuary

Reading and Q&A

Victorian Ball

Writing Workshop

Questions so far?

How do I sign up?

Final Steps: A confirmation email with a link is sent to the address you provided Download the Second Life software Enter Second Life!

Final Steps:

A confirmation email with a link is sent to the address you provided

Download the Second Life software

Enter Second Life!

What do I do when I get there? Spend time on Orientation Island Join groups – find areas of interest to you Find friends, old and new – go to events Get someone who is already in-world to give you a tour Search “Chloe Barbosa” and add me as a friend!

Spend time on Orientation Island

Join groups – find areas of interest to you

Find friends, old and new – go to events

Get someone who is already in-world to give you a tour

Search “Chloe Barbosa” and add me as a friend!

There are general rules for conduct… …but it is “buyer beware”.

Orientation is easy to navigate…

This is why you want to customize your avatar.

A search in groups for “book readers” gets 100s of results. Most of them legit!

A quick search in Events for today’s date gets tons of results… including a virtual state fair!

Coffee with Crayon every Thursday morning, 6 a.m. SLT

Or you can search for individuals – like me! – and click “add friend”

Or you can search for individuals – like me! – and click “add friend”

Jenny Bullough aka Chloe Barbosa [email_address] Eden Spodek aka Paradise Wunderland [email_address]