Fuel Up To Play 60 Portfolio

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Created in partnership by National Dairy Council and
the National Football League, Fuel Up to Play 60 is a program that empowers youth to take action in their school and for their own health. The goal of the
program is to make long-term changes in the school’s
nutrition and students’ physical activity.
With more than 60,000 schools enrolled in the Fuel Up to Play 60 program, Edelman Digital was
asked to create a website that would engage and aid all stakeholders in the program, including students, program advisors, health professionals,
school stakeholders, parents and other community
members.

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Fuel Up To Play 60 Portfolio

  1. 1. DigitalDigital
  2. 2. The Challenge Created in partnership by National Dairy Council and the National Football League, Fuel Up to Play 60 is a program that empowers youth to take action in their school and for their own health. The goal of the program is to make long-term changes in the school’s nutrition and students’ physical activity. With more than 60,000 schools enrolled in the Fuel Up to Play 60 program, Edelman Digital was asked to create a website that would engage and aid all stakeholders in the program, including students, program advisors, health professionals, school stakeholders, parents and other community members. www.fueluptoplay60.comHome Page 2 Digital
  3. 3. Our Solution Edelman developed a website that could serve as a hub for all of the primary audiences and that seamlessly aligns and complements all offline initiatives. With the increased use of technology both in and outside of the classroom, Edelman Digital developed the Fuel Up to Play 60 site to be an information resource for all audiences as well as a dynamic online tool for Educators and Students involved in the program. Edelman Digital also launched a Fuel Up to Play 60 Facebook page, so our target audiences could connect with one another, engage with the program, share healthy living tips, find recipes and learn more about the Fuel Up to Play 60 movement.Tracker Page 3 Digital
  4. 4. Capabilities Utilized Strategic Research Online Conversation Research Ongoing Monitoring Site, industry, competitive and audience analysis Social Media Footprints Digital Engagement Consulting Digital Tactical Planning User Experience Content Strategy Art & Design Copy Development Programming Functionality Planning Information Architecture Content Management Systems Community Engagement & Development Influencer Engagement Blogger Relations Social Networks Public Affairs Influencer Relations Web Metrics Search Metrics Digital Video Development Digital Video Production Digital Video Distribution Digital Video MeasurementSchool Tube Channel 4 Digital
  5. 5. Awards PRSA Bronze Anvil, 2011 Category: Websites-External IPRA Golden World Awards, 2011 Category: Integration of Traditional and New MediaFacebook - Join Tab 5 Digital
  6. 6. Digital Rewards - Activity Badges Customizable BadgeFacebook - Recipes Tab 6 Digital
  7. 7. About Edelman DigitalEdelman Digital has been an award winning, full service digital engagementagency since 1995. We do this by creating authentic content, communications andexperiences that earn trust, build community and drive business results.Integrated digital programs, bridging traditional and social media with online PRand marketing, are our strength. This includes everything from strategy derivedfrom insights and research to creative development and execution. Our digitalengagement includes community management, influencer outreach and social mediaadvertising, and our web visibility initiatives include search engine marketing andoptimization.Through the years we’ve discovered that if you find the story from the consumer youcan tell it back to them in their language—let us help you own that story. www.edelmandigital.com www.twitter.com/edelmandigital www.facebook.com/edelman 7 Digital

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