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Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
Presentation for Keizai Koho Center by Ben Boyd
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Presentation for Keizai Koho Center by Ben Boyd

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  • 1. PRESENTATION forKEIZAI KOHO CENTER + by BEN BOYD Global Chair, Corporate Practice
  • 2. We are living throughprofound transformationin the public relations landscape today
  • 3. technologicalgovernmentalFINANCIALsocietal
  • 4. PYRAMID of INFLUENCE Vertical Flow & Controlled InformationOld models CEOno longer work BOARD OFin isolation DIRECTORS ACADEMICS TECHNICAL EXPERTS ELITE MEDIA GENERAL POPULATION
  • 5. PYRAMID of COMMUNITY Power of Peer-to-Peer & Horizontal Communications GENERAL POPULATION EMPLOYEES ACTION CONSUMERSNew models SOCIAL ACTIVISTSare firmlyestablished
  • 6. CEO PYRAMID of BOARD OF AUTHORITY DIRECTORS ACADEMICS TECHNICAL EXPERTSDIAMOND of ELITE MEDIAINFLUENCE GENERAL POPULATIONThe new dynamic EMPLOYEES ACTION CONSUMERS SOCIAL ACTIVISTS PYRAMID of COMMUNITY
  • 7. DIAMOND of INFLUENCE Moving forward, as communicators we must consider 3 FUNDAMENTAL SHIFTS in COMMUNICATIONS PARADIGM
  • 8. controlcommunity content
  • 9. control
  • 10. Leaders are less trusted today80% CEO (Global)70% 67% CEO (Japan)60% 51% 50%50% 53%40% 40% 38% 43%30% 31%20% 24% 22%10% 2009 2010 2011 2012 2013
  • 11. traditionalhierarchiesHAVE BEENchallenged
  • 12. from…fixed tovariable…
  • 13. community
  • 14. Each audience isDIFFERENT…know thecommunity
  • 15. Rise of“a person like me” A person like me (Japan)80% A person like me (Global)70% 65%60% 61%50% 47% 43% 44% 39%40% 40% 31% 29%30% 22%20%10% 2009 2010 2011 2012 2013
  • 16. Today, 7 years after Twitter’s inception…there are 200 million active users creating over400 million Tweets each day.By comparison, it took 3 years, 2 months,and 1 day to reach the first billion Tweets POWER of peer-to-peer
  • 17. content
  • 18. STORYTELLINGimperative
  • 19. “Every companyis a media company ” - RICHARD EDELMAN
  • 20. CLOVERLEAF ofmedia Traditional Hybridchannels Owned Social
  • 21. “be this Change will never slow again ”
  • 22. control CEO BOARD OF DIRECTORS ACADEMICS TECHNICAL EXPERTS ELITE MEDIAcontent GENERAL POPULATION content EMPLOYEES ACTION CONSUMERS SOCIAL ACTIVISTS community
  • 23. Thank you. Copyright ©2013 Daniel J. Edelman, Inc. All rights reserved.All information contained herein is confidential and proprietary to Daniel J. Edelman, Inc. (“Edelman”).

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