The State of Consumer Trust in the Food & Beverage Industry: Winning the Swing Vote


Published on

The Obesity epidemic. Pink Slime. Fat taxes. Soda taxes. Animal Welfare. Food Safety. With issues like these grabbing headlines and driving conversation you might think trust in the food and beverage industry would be low. You’d be wrong. In fact, the food and beverage industry enjoys a relatively high level of global trust according the 2012 Edelman Trust Barometer. But there’s more to the story when you look at the numbers. Almost three-quarters (72%) of those surveyed say they neither trust nor distrust the food and beverage industry. That’s a large segment of swing voters whose “vote” of trust could be swayed one way or the other. That means food and beverage companies today have a great opportunity to engage consumers with their brand stories, but are also at risk if they take a mis-step.