Successful Market Entry: Know your Market, Build Trust, Engage Smartly

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Edelman’s research, stakeholder engagement and trust-based approach, diverse offerings, and global reach combined with local know-how helped these companies enter some of the world’s most promising …

Edelman’s research, stakeholder engagement and trust-based approach, diverse offerings, and global reach combined with local know-how helped these companies enter some of the world’s most promising markets.

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  • 1. Image Copyright Gala_Kan, 2012. Used under license from Shutterstock.com
  • 2. CASE STUDY: Re-Engaging the U.S. Market Edelman helped a global mining and mineral company looking to re-enter the United States after a sustained absence. Through detailed research, one-on-one stakeholder interviews and a smart strategy, we helped create an engagement plan that resulted in successful entry into several key U.S. locations. 2Image Copyright S.Borisov, 2012. Used under license from Shutterstock.com
  • 3. CASE STUDY: Sector Expansion in the Middle East Edelman helped a Turkish construction company expand into two middle eastern countries and two global industry sectors. Edelman did in-depth stakeholder research and interviews, rebranded them and created a comprehensive plan. 3Image Copyright Rick S, 2012. Used under license from Shutterstock.com
  • 4. CASE STUDY: Research and Analysis for Multiple Market Entry For a major sovereign wealth fund, Edelman produced detailed quantitative and qualitative Landscape Reports and strategic recommendations for local, on-the-ground implementation in multiple countries, providing insight into business, culture and politics to help with their country market entries. Furthermore, we worked with the fund to develop an overall market-entry communications approach with internal processes and procedures.Image Copyright Rechitan Sorin, 2012. Used under license from Shutterstock.com
  • 5. We’ve Been There Before…Image Copyright Albie Venter, 2012. Used under license from Shutterstock.com