When All Media is Social: Navigating the Future of Communications

When All Media Is SocialNavigating the Future of CommunicationsRichard Edelman, CEO, Edelman Worldwide

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• “Public Relations is the number one driver of revenue for Adobe, as articles prompt searches, which lead to visits to our website. PR is the most efficient and best way to immediate awareness.” Ann Lewes - CMO, Adobe

Government Business François Hollande becomes the Jamie Dimon testifies before 24th President of France Congress about JPMorgan’s $2 billion+ loss on risky trades Scott Thompson resigns as CEO of Antonis Samaras, head of the New Yahoo Inc. after exposure of botched Democracy party, wins election in Greece academic records on resumeDistrust in Institutions

Convene Communities and Grab theLicense to Lead

Five Media Trends to WatchKey disruptions reshaping how news is produced,distributed, consumed and monetized.

New Social Giants Are Emerging

Sponsored Story in NewsfeedPaid Media Now Amplifies Social

Search is Morphing with Social

A HuffPo ListicleAmplification Now Trumps Circulation

Visual Storytelling is in Renaissance

Slideshow on Microsoft’s New Tablet

Three Ways Forward for PREssential strategies for tomorrowscommunicators.

L e L a e n a n F o B r a w c a k r dShow and Tell

Infographic on Trust in Mobility

Be Rational and Emotional

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Dig the Data

4 Communications “Musts”:• Social Engagement• Understanding data• Emotional Intelligence• Visual Storytelling

Photo by El Struthio "Our remedies oft in ourselves do lie, which we ascribe to heaven; The fated sky gives us free scope, only doth backward pull our slow designs when we ourselves aredull…Impossible be strange attempts to those that weigh their pains in sense, and do suppose what hath been cannot be." William Shakespeare

When All Media is Social: Navigating the Future of Communications

by Edelman Insights on Sep 04, 2012

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When All Media is Social: Navigating the Future of Communications Presentation Transcript