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MATTER 2012 Brand Engagement in the Era of Social Entertainment

by on Jun 28, 2012

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In its inaugural year, the Brand Engagement in the Era of Social Entertainment study examines consumer perceptions about the value of branded entertainment as a way to engage and mobilize audiences.

In its inaugural year, the Brand Engagement in the Era of Social Entertainment study examines consumer perceptions about the value of branded entertainment as a way to engage and mobilize audiences.

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MATTER 2012 Brand Engagement in the Era of Social Entertainment MATTER 2012 Brand Engagement in the Era of Social Entertainment Presentation Transcript