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Marketing to the Modern Family 2011

by Edelman Insights on Dec 02, 2011

  • 794 views

The essence of parenting hasn’t changed. Parents love their children unconditionally. What has changed is the look and make up of families today. The Marketing to the Modern Family study looks at ...

The essence of parenting hasn’t changed. Parents love their children unconditionally. What has changed is the look and make up of families today. The Marketing to the Modern Family study looks at the changing dynamics, then offers insights and recommendations to ensure brands are poised for future success.

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demographic census family african-american edelman households single parents lgbt modern family brands data target mum

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Marketing to the Modern Family 2011 — Presentation Transcript