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Health Barometer 2011: An Overview
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Health Barometer 2011: An Overview

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The Edelman Health Barometer 2011, a study about public perceptions of health, includes opinion and behavioral data across ages, cultures, incomes and experiences -- 15,165 people, to be exact. We …

The Edelman Health Barometer 2011, a study about public perceptions of health, includes opinion and behavioral data across ages, cultures, incomes and experiences -- 15,165 people, to be exact. We break down the Barometer’s topics, diverse respondent make-up, global methodology and analysis possibilities.

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  • 1. Health Barometer 2011 Health, Redefined GLOBAL Description of Number of people surveyed Overall Health as Excellent/Good 15,165 73% US RUSSIA 71% CANADA GERMANY 1,004 CANADA 1,009 UK 1,000 68% MEXICO 1,005 Top Global Health Barriers U.S. FRANCE 74% BRAZIL 5,127/1,000* 1,002 CHINA NOT EXERCISING ENOUGH ITALY 1,003 MEXICO 1,013 JAPAN 64% UK 500 1,000 49% BRAZIL 502 INDIA 61% FRANCE 1,000 NOT MAINTAINING A BALANCED AND/OR NUTRITIOUS DIET 68% ITALY 36% 69% GERMANY HAVING A HEALTH CONDITION OR DISEASE 41% RUSSIA 35% Negative Health Behavior Change 92% INDIA SMOKING OR TOBACCO USE 65% CHINA 29% 62% 50% TRIED TO CHANGE A RETURNED TO A 33% JAPAN NEGATIVE HEALTH BEHAVIOR NEGATIVE HEALTH BEHAVIOR DEMOGRAPHICS Number surveyed by segment COMPANY POSITION: NEG. HEALTH AGE: MANAGEMENT + HEALTH BEHAVIOR DIGITAL 18-30 3,055 MOMS EMPLOYED 2,280 CONDITION RELAPSER SEGMENTATION MARKET: GENDER: 31-45 3,292 1,857 5,978 BELOW 6,652 3,381 ANALYSISDEVELOPED 7,029 MALE 5,469 46-64 3,229 NON-MOMS NOT EMPLOYED MANAGEMENT NO CONDITION NON-RELAPSEREMERGING 4,009 FEMALE 5,569 65+ 1,462 3,674 4,968 1,946 4,151 3,102 Health Barriers by Age Negative Health Behavior Change Perception of Weight vs. NOT MAINTAINING A BALANCED AND/OR by Market Actual BMI Level NUTRITIOUS DIET TRIED TO PERCEPTION OF WEIGHT 18-30 31-45 46-64 65+ CHANGE NEG. 71% 45% UNDER- NORMAL OVER- OBESE WEIGHT WEIGHT WEIGHT HEALTH 47% 40% 30% 19% BEHAVIOR 6% 54% 35% 5% DEVELOPED EMERGING BEING IN A HARMFUL ENVIRONMENT 46% 61% 18-30 31-45 46-64 65+ RETURNED 6% 50% 27% 16% TO NEG. BELOW `30.0 & 18.5 `18.5 - 24.9 `25.0 - 29.9 ABOVE 30% 25% 18% 13% HEALTH BEHAVIOR DEVELOPED EMERGING ACTUAL BMI Disease state by number surveyed GASTRO- GENERALIZED MAJOR RECURRING DIGESTIVE INTESTINAL ANXIETY HIGH HYPER- DEPRESSIVE OSTEO- OR SEASONAL SLEEP ARTHRITIS ASTHMA CANCER DIABETES IRREGULARITY CONDITION DISORDER CHOLESTEROL TENSION DISORDER POROSIS CHRONIC PAIN ALLERGIES DISORDER 809 642 234 802 904 725 389 1,431 1,914 394 332 774 1,530 985 *In the Global total, the U.S. sample size is weighted down to 1,000 respondents to represent an equivalent portion of the total sample as each of the other countries. http://www.edelman.com/HealthBarometer

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