• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Exploring Consumer Attitudes & Actions on Key Tech Policy Issues 2014
 

Exploring Consumer Attitudes & Actions on Key Tech Policy Issues 2014

on

  • 596 views

The Exploring Consumer Attitudes & Actions on Key Tech Policy Issues 2014 study reveals a majority of respondents (59 percent) said either privacy or security had the biggest potential impact on their ...

The Exploring Consumer Attitudes & Actions on Key Tech Policy Issues 2014 study reveals a majority of respondents (59 percent) said either privacy or security had the biggest potential impact on their personal lives. This concern has led as many respondents (59 percent) to say they would take action related to security and privacy issues.

Conducted by Edelman Berland, the survey polled more than 1,000 U.S. consumers over the age of 18 to better understand their attitudes about major technology policy issues and their willingness to take action and engage in the political process on these issues.

Learn more: http://edl.mn/UGx2Ho

Statistics

Views

Total Views
596
Views on SlideShare
187
Embed Views
409

Actions

Likes
0
Downloads
5
Comments
0

4 Embeds 409

http://www.edelman.com 397
http://feedly.com 10
http://digg.com 1
https://twitter.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Exploring Consumer Attitudes & Actions on Key Tech Policy Issues 2014 Exploring Consumer Attitudes & Actions on Key Tech Policy Issues 2014 Presentation Transcript

    • 1 EDELMAN BERLAND Edelman DC Tech + Policy Omnibus Survey Report June 13, 2014 EXPLORING CONSUMER ATTITUDES & ACTIONS ON KEY TECH POLICY ISSUES 2014 A STUDY BY EDELMAN DC TECHNOLOGY + POLICY GROUP AND EDELMAN BERLAND © Copyright 2014 Daniel J Edelman Inc.
    • 2 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement WHO HOW MANY ACCURACY WHEN HOW U.S. Consumers Ages 18+ n=1,028 Margin of Error = ±3.1% Data Collection Occurred May 2 – 6, 2014 Online Omnibus Survey Methodology
    • 3 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement • The privacy of personal data and how it is used by business and government • The security of personal data used online, on smartphones, on connected home devices and/or on wearable computers • Intellectual property protections for people’s ideas and innovations • The cost, choice and quality of broadband Internet service received at home • Technological innovations that improve everyday life and work (e.g., music/movie purchasing and sharing, getting a taxi/car ride or a room while traveling using a smartphone app, “the sharing economy,” etc.) • The commercial use of unmanned aerial vehicles (drones) • The future of America’s high tech workforce – from the immigration of skilled workers to the focus on STEM (science, technology, engineering and math) education in US schools • The use of technological tools and computer algorithms to gain an advantage in the stock market Key Tech Policy Issues We Asked About
    • 4 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement • Privacy and security of personal data have the greatest impact on consumers and their business/livelihood. • Privacy of personal data and how it is used by business and government stands out as the key issue consumers are willing to act upon. • Signing an online petition is the most likely action for consumers to address tech-related issues. • Actions vary significantly by age. Younger consumers are more likely to write an op-ed or post content to their social media pages, while consumers 55 and older are more likely to contact a politician. Key Findings
    • 5 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement 25% 24% 14% 8% 7% 2% 2% 2% 16% Security of personal data Privacy of personal data Cost, choice and quality of Internet service Tech innovations that improve everyday life Future of America's high tech workforce Use of tech tools and algorithms in the stock market Intellectual property protections Commercial drone usage None of these Q1: Please select the ONE that has the most impact on you personally/your family. Privacy and security are the key issues that have a personal impact on consumers Key Tech Industry Issues (Personal Impact)
    • 6 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement 30% 29% 16% 9% 8% 3% 3% 2% Security of personal data Privacy of personal data Cost, choice and quality of internet service Tech innovations that improve everyday life Future of America's high tech workforce Use of tech tools and algorithms in the stock market Commercial drone usage Intellectual property protections Q1: Please select the ONE that has the most impact on you personally/your family. Privacy and security are the key issues that have a personal impact on consumers Key Tech Industry Issues – EXCLUDING ‘NONE OF THESE’ (Personal Impact)
    • 7 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement Younger respondents indicate tech that improves everyday life impacts them personally; older respondents are impacted by privacy Age Gender Household Income 18-29 30-39 40-54 55+ Male Female < $25k $25k- <$50k $50k- <$75k $75k + Privacy of personal data 20% 18% 21% 33% 26% 23% 23% 27% 31% 20% Security of personal data 20% 25% 28% 27% 22% 29% 16% 23% 25% 34% Cost, choice and quality of Internet service 10% 12% 17% 14% 12% 15% 19% 16% 8% 12% Tech innovations that improve everyday life 18% 11% 5% 3% 9% 7% 7% 7% 7% 9% Future of America’s high tech workforce 11% 8% 5% 5% 8% 6% 6% 6% 4% 11% Intellectual property protections 4% 2% 1% 1% 2% 1% 1% 3% 2% 2% Use of tech tools and algorithms in the stock market 2% 2% 3% 2% 3% 1% 1% 2% 2% 3% Commercial drone usage 3% 3% 3% <1% 3% 2% 1% 3% 3% 3% Q1: Please select the ONE that has the most impact on you personally/your family.
    • 8 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement 18% 17% 9% 8% 7% 4% 4% 3% 30% Privacy of personal data Security of personal data Tech innovations that improve everyday life Cost, choice and quality of Internet service Future of America's high tech workforce Use of tech tools and algorithms in the stock market Intellectual property protections Commercial drone usage None These same issues have the greatest impact on business and livelihood Q2: Please select the ONE that has the most impact on your business/livelihood. Key Tech Industry Issues (Business Impact)
    • 9 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement 26% 24% 12% 11% 10% 6% 5% 4% Privacy of personal data Security of personal data Tech innovations that improve everyday life Cost, choice and quality of internet service Future of America's high tech workforce Intellectual property protections Use of tech tools and algorithms in the stock market Commercial drone usage These same issues have the greatest impact on business and livelihood Q2: Please select the ONE that has the most impact on your business/livelihood. Key Tech Industry Issues – EXCLUDING ‘NONE OF THESE’ (Business Impact)
    • 10 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement Male respondents are more concerned about privacy and its impact on their business and livelihood than female respondents Age Gender Household Income 18-29 30-39 40-54 55+ Male Female < $25k $25k- <$50k $50k- <$75k $75k + Privacy of personal data 13% 23% 19% 18% 21% 15% 16% 20% 20% 17% Security of personal data 15% 13% 20% 18% 17% 18% 13% 17% 18% 18% Cost, choice and quality of Internet service 9% 7% 7% 9% 7% 8% 15% 8% 3% 7% Tech innovations that improve everyday life 16% 8% 7% 6% 7% 10% 10% 7% 10% 8% Future of America’s high tech workforce 9% 9% 5% 7% 9% 6% 5% 8% 3% 11% Intellectual property protections 8% 9% 2% 2% 7% 3% 1% 7% 4% 6% Use of tech tools and algorithms in the stock market 6% 5% 3% 2% 4% 3% 1% 1% 4% 7% Commercial drone usage 5% 4% 3% 2% 5% 1% 1% 2% 6% 3% Q2: Please select the ONE that has the most impact on your business/livelihood.
    • 11 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement 27% 19% 9% 7% 5% 5% 4% 4% 21% Privacy of personal data Security of personal data Cost, choice and quality of internet service Future of America's high tech workforce Intellectual property protections Commercial drone usage Use of tech tools and algorithms in the stock market Tech innovations that improve everyday life None Consumers are most willing to take action on privacy issues Q3: Please select the ONE that might cause you to “take action” of some kind (for example, by calling or e-mailing a politician/legislator). Key Tech Industry Issues (Taking Action)
    • 12 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement 34% 25% 11% 9% 6% 6% 5% 5% Privacy of personal data Security of personal data Cost, choice and quality of internet service Future of America's high tech workforce Intellectual property protections Commercial drone usage Use of tech tools and algorithms in the stock market Tech innovations that improve everyday life Consumers are most willing to take action on privacy issues Q3: Please select the ONE that might cause you to “take action” of some kind (for example, by calling or e-mailing a politician/legislator). Key Tech Industry Issues – EXCLUDING ‘NONE OF THESE’ (Taking Action)
    • 13 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement Female respondents and those with incomes over $75,000 are most likely to take action regarding security of personal data Age Gender Household Income 18-29 30-39 40-54 55+ Male Female < $25k $25k- <$50k $50k- <$75k $75k + Privacy of personal data 25% 21% 28% 30% 25% 28% 21% 29% 30% 28% Security of personal data 15% 16% 25% 20% 15% 23% 13% 17% 12% 29% Cost, choice and quality of Internet service 9% 10% 7% 11% 11% 7% 13% 8% 12% 7% Tech innovations that improve everyday life 10% 5% 3% <1% 5% 3% 3% 2% 8% 4% Future of America’s high tech workforce 11% 6% 6% 6% 8% 6% 8% 10% 2% 7% Intellectual property protections 8% 6% 4% 2% 6% 3% 2% 3% 5% 6% Use of tech tools and algorithms in the stock market 5% 8% 1% 2% 3% 4% 4% 5% 2% 4% Commercial drone usage 5% 8% 2% 6% 7% 3% 6% 2% 8% 5% Q3: Please select the ONE that might cause you to “take action” of some kind (for example, by calling or e-mailing a politician/legislator).
    • 14 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement 30% 29% 16% 9% 8% 3% 3% 2% 24% 26% 11% 12% 10% 5% 4% 6% 25% 34% 11% 5% 9% 5% 6% 6% Security of personal data Privacy of personal data Cost, choice and quality of internet service Tech innovations that improve everyday life Future of America's high tech workforce Use of tech tools and algorithms in the stock market Commercial drone usage Intellectual property protections Personal Impact Business Impact Spurs Action Summary of Key Issues Key Tech Industry Issues
    • 15 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement 40% 27% 26% 25% 20% 18% 16% 12% Sign an online petition Contact a politician Stop using technology in conflict with my beliefs Reduce use of technology in conflict with my beliefs Meet with local or national representative Post content to personal social media Write an op- ed/letter to the editor of a publication Post content to business social media Consumers are most likely to sign an online petition in order to resolve a technology-related issue Q4: If you had a specific concern about a technology-related issue, which of the following activities would you be willing to take to attempt to resolve the issue? Likely Actions to Resolve Key Tech Industry Issues
    • 16 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement 56% 40% 29% Political action (sign a petition, contact a politician, meet a representative) Stop/reduce technology use Social Activity (post content to social/business social media, write an op-ed or letter) When grouped by action type, consumers are most likely to take some sort of political action, followed by reducing or stopping technology use, and finally social activities Q4: If you had a specific concern about a technology-related issue, which of the following activities would you be willing to take to attempt to resolve the issue? Likely Actions to Resolve Key Tech Industry Issues
    • 17 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement Age Gender Household Income 18-29 30-39 40-54 55+ Male Female < $25k $25k- <$50k $50k- <$75k $75k + Sign an online petition 43% 40% 36% 43% 40% 40% 31% 40% 37% 47% Contact a politician 28% 21% 23% 34% 29% 25% 18% 25% 27% 37% Stop using technology in conflict with my beliefs 23% 29% 24% 30% 26% 27% 22% 24% 37% 26% Reduce use of technology in conflict with my beliefs 25% 32% 18% 28% 24% 26% 21% 23% 29% 29% Meet with local or national representative 21% 29% 17% 16% 25% 15% 14% 16% 17% 28% Post content to personal social media 28% 25% 15% 12% 22% 15% 14% 20% 14% 25% Write an op-ed/letter to the editor of a publication 24% 18% 10% 15% 19% 14% 10% 14% 16% 23% Post content to business social media 18% 21% 12% 3% 18% 7% 5% 5% 5% 24% None of these 21% 24% 31% 20% 23% 25% 35% 25% 25% 18% Likely actions vary significantly by age, with younger consumers more likely to voice concerns through op-eds or social media posts
    • 18