Edelman Privacy Risk Index Powered by Ponemon

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The Edelman Privacy Risk Index℠ is a global study that reveals many organizations lack the business behaviors and compliance practices necessary to adequately address growing consumer and regulatory concerns about data security and privacy.

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  • Edelman Privacy Risk Index by the Ponemon Institute See slide 7 for methodology
  • Edelman Privacy Risk Index by the Ponemon Institute See slide 7 for methodology
  • Edelman Privacy Risk Index by the Ponemon Institute See slide 7 for methodology
  • Edelman Privacy Risk Index by the Ponemon Institute See slide 7 for methodology
  • Edelman Privacy Risk Index by the Ponemon Institute See slide 7 for methodology
  • Edelman Privacy Risk Index by the Ponemon Institute See slide 7 for methodology
  • Edelman Privacy Risk Index by the Ponemon Institute See slide 7 for methodology
  • Edelman Privacy Risk Index by the Ponemon Institute See slide 7 for methodology
  • Edelman Privacy Risk Index by the Ponemon Institute See slide 7 for methodology
  • Edelman Privacy Risk Index by the Ponemon Institute See slide 7 for methodology
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  • Edelman can host a summit to help your company better understand your privacy needs and the specific programing needed across functions. From there, we can help work with your existing team on new programing or bring in many of our partners who can assist as need on legal or technology needs.
  • The premium placed on privacy and security also translates to the adoption and retention of customers using an online service. Several indicated a willingness to leave online services if personal information was accessed without permission. Consistent with other questions, people are most concerned about financial services, like mobile payment companies, banks and online retailers.  
  • Data security and privacy can have a major impact on corporate reputation and receive a disproportionately high amount of media and regulatory attention. This is creating the need for greater corporate transparency and accountability on privacy and security issues. The FTC in the US and privacy regulators in the EU are taking companies to task for violating user privacy and are likely to receive increased regulatory authority. Data breaches take a significant toll on corporate reputation and can cause significant risk, making it an issue that boards must address. Finally, consumers are becoming more aware of privacy and security issues and they are affecting their purchasing decisions
  • Operating in more than one region creates significantly more privacy risk and requires companies to look at risk for their entire operation. For instance, a US multinational operating in Brazil and in Germany needs means an incident impacting both markets it will have different ramifications in both of those markets AND the home market where it will be reported that the companies has been breached internationally.
  • The sensitivity of information involved to operate in an industry has a significant baring on privacy risk. Health and financial services companies typically collect the largest amounts of sensitive information, leading to greater risk of damage due to a breach, more stringent regulatory rules in several markets and are being regularly targeted by cyber attacks.
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