Canada Results - 2013 Edelman Trust Barometer


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The Edelman Trust Barometer© has become the gold standard for measuring trust and credibility around the globe, surveying more than 31,000 people, spanning 26 countries. Now in its 13th year, the Edelman Trust Barometer© is a global study that examines trust in the four key institutions of government, business, media and NGOs, as well as communications channels and sources in key industries. The 2013 Canadian results revealed a universal crisis in leadership, a strong commitment to regulation in the Canadian financial industry and five new behaviour clusters that organizations can demonstrate to help build trust with their constituents.