When is it appropriate to tweet a reporter? Will a link to video strengthen your pitch to a journalist? Should you pitch a CEO interview to BuzzFeed?
Each year, the Edelman Media Network – a group of 400 former journalists and media relations experts from each U.S. office and practice – identifies trends that are changing the way PR professionals interact with reporters, editors and producers. In our 5 Media Trends to Watch in 2014, we focus on two main areas: the way we’re consuming news on mobile devices and how we initially approach the media with a pitch.
What do you think of the trends we identified? Are we missing anything? And how are you changing the way you interact with reporters? Tweet @EdelmanPR and let us know.