2012 Edelman Trust Barometer: U.S. Financial Services and Banking Industries


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Nearly four years since the global economic meltdown began, the nation’s financial services industry, which includes banks, remains among the least trusted by consumers, reveals the latest annual global survey of trust conducted by the global public relations firm Edelman. Despite an improvement in the economy, the industry has yet to recover from an international backlash by publics who largely blamed financial institutions for the world’s economic woes.

Published in: Economy & Finance, Business