• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
2012 Edelman Trust Barometer: Key Findings For Internal Communicators
 

2012 Edelman Trust Barometer: Key Findings For Internal Communicators

on

  • 3,528 views

Now, more than ever, companies should be looking for ways to activate their employees and connect them with customers and the community.

Now, more than ever, companies should be looking for ways to activate their employees and connect them with customers and the community.

Statistics

Views

Total Views
3,528
Views on SlideShare
2,905
Embed Views
623

Actions

Likes
5
Downloads
98
Comments
0

9 Embeds 623

http://www.edelmandigital.com 414
http://serve4impact.com 156
http://fredzimny.wordpress.com 29
http://feeds.feedburner.com 16
https://webmail.networksolutionsemail.com 2
http://strongsocialmedia.collected.info 2
http://www.twylah.com 2
http://us-w1.rockmelt.com 1
http://staging.slideshare.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    2012 Edelman Trust Barometer: Key Findings For Internal Communicators 2012 Edelman Trust Barometer: Key Findings For Internal Communicators Presentation Transcript

    • 2012 Trust Barometer Key Findings For Internal CommunicatorsALL CONTENTS OF THIS PRESENTATION REMAIN THE INTELLECTUAL PROPERTY OF EDELMAN AND MAY NOT BE REPLICATED WITHOUT PRIOR PERMISSION
    • Implications for using employees as brand ambassadorsTrust in “a person like yourself” jumps 22 points 2
    • CEO Credibility Plummets While Employee CredibilityRisesChief executives are no less relevant, just less credible 3
    • Spokesperson Credibility Perceptions VaryExecutives and employees don’t view each other as credible sources 4
    • Agreement in Credibility of Technical ExpertsExecutives and employees see eye-to-eye 5
    • The Importance of Treating Employees WellTrust building factors 6
    • Executives Trust Social Media Twice As Much AsEmployeesAnd virtually all information sources 7
    • Three Opportunities to Build Trust 8
    • Ten Questions Communicators Should Ask (andAnswer) If a crisis hits tomorrow, who besides your CEO is prepared to How are you connecting your employees with each other1 step up as the face of your company? 6 using social media? Have you identified technical experts within your company’s ranks— What steps are you taking to involve employees in co-creating2 engineers, designers, manufacturing supervisors—that could serve 7 solutions to customer service issues? as credible spokespeople for your organization in times of distress? Does your company have an online/social media behavior policy, If employees become aware of an emerging customer service or3 and if so, are your employees aware of how it applies to them? 8 product issue, do they have a way to tell the company about it? Would your employees know what to tell their online social How are you strengthening the connection between your CEO4 networks in the event of a company crisis? 9 and your employees? Would employees feel comfortable advocating for your company to Do your employees have a way to interact with your CEO5 their friends on Facebook, Twitter and other networks? (and would 10 directly, perhaps via social media? they be willing to do so?) 9