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Asia Pacific Digital Brand Index 10.3

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Asia Pacific Digital Brand Index. Jointly produced by Edelman and Brandtology Q2 2010 (April to June 2010)

Asia Pacific Digital Brand Index. Jointly produced by Edelman and Brandtology Q2 2010 (April to June 2010)

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  • australia
  • China
  • India
  • Indo
  • Malaysia
  • singapore
  • Image from : http://images.google.com.sg/imgres?imgurl=http://www.lifestylecareers.com.au/resources/Portals/0/contact_us1.gif&imgrefurl=http://www.lifestylecareers.com.au/resources/ContactUs/tabid/97/Default.aspx&usg=__rOj16nFKOcey4uLfSnlaid0Unmk=&h=315&w=780&sz=21&hl=en&start=20&um=1&tbnid=7Ibc1-4KewqkUM:&tbnh=57&tbnw=142&prev=/images%3Fq%3DContact%2Bus%26hl%3Den%26rlz%3D1C1GGLS_enSG358SG358%26sa%3DN%26um%3D1
  • Transcript

    • 1. jointlyproduced by Edelman and BrandtologyQ2 2010 (April to June 2010)
    • 2. Its is the first research project in Asia Pacific to provide insights on the technology brands being discussed online and the most active channels where discussions are taking place.
    • 3.
    • 4.
    • 5. ….ONLINE conversations from EIGHT countries were tracked over a period of THREE months…
    • 6.
    • 7. DBI Findings
      for April – June 2010
    • 8. Tech brands joining the conversation by creating a presence in Facebook
    • 9. Twitter became the dominant channel for discussions of technology brands
      across Asia
      *except in China where it’s banned
    • 10. Google continued to be the most discussed brand across the region
    • 11. Australia
      Google (25,679 mentions) continues to dominate in terms of online mentions
      Twitter continues to grow in popularity and significance.
      Whirlpool and Overclockerscontinues to be the most popular discussion channels for technology brands.
      154,000 mentions of 60 major technology brands researched across 581 influential online channels
    • 12.
    • 13.
    • 14. China
      Canon made DBI’s Top 10 Buzziest Channels list for the first time.
      Samsung, Sony and Nokia led in terms of brand mentions
      Google, which topped previously dropped to No. 6 on the Top 10 Buzziest Channels list.
    • 15.
    • 16.
    • 17. Microprocessor giant AMD leaped into second place from its previous 7th position.
      Hong Kong
      Twitter surpassed all expectations and establish itself as the “buzziest‟ channel
      60% increase in conversations about technological brands
      Samsung entered the DBI‟s top ten “buzziest brand‟ list with a 4th place
    • 18. Software and Consumer Tech brands lead in the overall online technology conversations
      India
      Google, Microsoft and Apple are leading the conversations online
      Apple clocked a 110% increase
      in conversations led by mentions of the iPad
      Twitter continues to be the de facto channel for news sharing
    • 19.
    • 20.
    • 21. Indonesia
      Twitter and KasKusremain the two major channels that generate the most mentions of technology brands.
      Nokia topped the list of Top 10 „Buzziest Brands with 65.8% of its posts took place on Twitter.
      Three new brands in the list of the Top 10 „Buzziest Brands‟ – Telkom (6th), Bakrie Telecom (8th) and Sony (9th).
    • 22.
    • 23.
    • 24. Malaysia
      Apple leapfrogged from 8th to the 4th place with 48% increase in brand mentions
      Google maintained as the top buzziest brand.
      Twitter continues to topthe list of buzziest channels in the last quarter
      Google is the most popular online destination
    • 25.
    • 26.
    • 27. Singapore
      Twitter andHardwarezone Forum - Eat, Drink, Man, Woman ranked highest again for technological discussions
      Google and Starhub topped the rankings withSingtelbeing third.
      Twitter accounted for more than 24 percent of all online conversations in Singapore with more than 30,000 conversations.