Das Babyphonprinzip in 400 Sekunden

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    Das Babyphonprinzip in 400 Sekunden - Presentation Transcript

    1. Edelman Digital – Authentic Communications 400 Sekunden. 20 Folien. 1 Gedanke. Pecha Kucha
    2. Edelman Digital – Authentic Communications
    3. Edelman Digital – Authentic Communications Das Babyphonprinzip
    4. Edelman Digital – Authentic Communications The Baby Monitor Principle 3
    5. Edelman Digital – Authentic Communications Foto: http://slideshare.net/nschock/web-20-and-the-online-conversation/10
    6. Edelman Digital – Authentic Communications Es geht nicht um Technologie
    7. Edelman Digital – Authentic Communications Die vertrauenswürdigste Quelle: Mitarbeiter 100% 2009 2008 2009 90% 80% 70% 60% 46% 50% 40% 32% 30% 17% 20% 15% 15% 11% 11% 10% 6% 0% Conversations Live Corporate communications A company’s own website Corporate or product with company communication such as press releases, advertising employees such as a CEO reports and emails speech C99-101,109,110. [TRACKING] Now I’m going to read you a list of places where you might get information about a company. Please tell me how credible you believe each one of them is as a source of information about the company—is it extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box), Informed Publics ages 35-64 in Germany
    8. Edelman Digital – Authentic Communications Neue Kanäle vertrauenswürdig 2008 2009 2009 100% 90% 80% 70% 60% 50% 41% 41% 40% 33% 30% 23% 19% 16% 20% 10% 5% 0% Internet search Business Blogs Personal or Non Free content sources, Social networking sites engines e.g. Business Blogs such as wikipedia or (such as MySpace or Google news, or bulletin webportals* Facebook) Yahoo news boards C95-110. [TRACKING] Now I’m going to read you a list of places where you might get information about a company. Please tell me how credible you believe each one of them is as a source of information about the company—is it extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box), Informed publics ages 35-64 in Germany
    9. Edelman Digital – Authentic Communications Pay for! Pray for! Online\" Space! Space! Conversations!
    10. Edelman Digital – Authentic Communications Open! Open! Communication! Collaboration! Controlled! Controlled! Communication ! Collaboration!
    11. Edelman Digital – Authentic Communications Corp Blogs Ideagoras Viral Video Open! Open! Community Communication! Collaboration! Engagement Wir bewegen uns vom Reden zum Handeln Media Relations Co-created Ads Controlled! Controlled! Communication ! Collaboration! Advertising
    12. Edelman Digital – Authentic Communications !\"#$%&'()*%+,%-'.+/0%,'%12,3%3#$,$%*24,%3#23%3#$% -2/%&#'%,24,%+3%52/63%7$%*'/$%+,%0$/$(2))4%+/3$(8 (9:3$*%74%%,'-$'/$%*'+/0%+3;<% !!!!!!!!!!!!!!!!!!!!!!!!!!!\"#$%&'!()$$*&+,!%+-'.&,!/)$#-01%&!*2+!3&-'%&!4567895:57;! Foto: http://flickr.com/photos/photojunkie/8726034/
    13. Edelman Digital – Authentic Communications Why Is This Important? I. Popkultur entsteht an einem neuen Ort
    14. Edelman Digital – Authentic Communications Why Is This Important? II. Die Kunden wissen eine Menge 12
    15. Edelman Digital – Authentic Communications Why Is This Important? III. Das ist das Ende von Push Foto: http://flickr.com/photos/haltungsturner/2515956476/
    16. Edelman Digital – Authentic Communications Why Is This Important? IV. Horowitz Law: 90-10-1 spectators
    17. Edelman Digital – Authentic Communications creators Why Is This Important? commenters IV. Horowitz Law: 90-10-1 spectators
    18. Edelman Digital – Authentic Communications OK, But How Do I Connect To All These? Foto: http://flickr.com/photos/hypowren/384117570/
    19. Edelman Digital – Authentic Communications The Long Tail Grafik: http://flickr.com/photos/silvery/2631663494 Foto: http://flickr.com/photos/j-pride/95637589/
    20. Fischen muss man da, wo die Fische sind* Edelman Digital – Authentic Communications Mediennutzung in Deutschland * Fischer (und Bären) wissen das seit Jahren. 17
    21. Edelman Digital – Authentic Communications Tools For Communications 2.0 18
    22. Edelman Digital – Authentic Communications Es ist eine Party, die schon im Gange ist
    23. Edelman Digital – Authentic Communications schnell sein! klein beginnen! wirklich ehrlich sein! persönlich und wahr sein! mehr anbieten als Branding! einen Dialog anstoßen und führen! geben, ohne etwas davon zu erwarten! AUTHENTISCH SEIN!
    24. Edelman Digital – Authentic Communications Entwicklungsstufen von Onlinekommunikation RUN! FLY! CRAWL! WALK! Establishing an online Embracing Engaging online Enriching content! presence! community! influencers! Blogger Outreach! Blogger tours! Podcasting! Website! Blogger conference Thought leadership Videos! calls! blog! Games! Advertising! Social networks! Widgets! Ally development! Advocacy! Sponsorships! Contests! Mobile! !\"#$\"%&'(\"$)(*$\"+&
    25. Edelman Digital – Authentic Communications Kontakt Edelman Digital Wolfgang Lünenbürger-Reidenbach Head of Social Media Europe Chief Blogging Officer Edelman GmbH Medienpark Kampnagel Barmbeker Straße 4 DE-22303 Hamburg http://edelman.com/de http://przweinull.de http://edelmandigital.com line: +49 (0) 40 37 47 98-16 mobile: +49 (0) 172 10 10 609 mail, msn: wolfgang.luenenbuerger@edelman.com skype, GTalk, plazes, qype: luebue icq: 229707685 aim, yahoo: wolfgang22145 blog: http://haltungsturnen.de twitter: http://twitter.com/luebue lifestream: http://luenenbuerger.de podcast: http://brouhaha.de Foto: http://flickr.com/photos/jwasson/189273354/

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