Introducing BlogLevel and TweetLevelPresentation Transcript
BlogLevel and TweetLevel: a GPS for navigating influence
Free tools to identify and track influential people on any topic, any language across the blog and twittersphere
Used by brands as a social media planning and measurement tool analyze buzz share of voice related phrases which web links are shared most
Used to identify who is influential on any specific topic First sort by context and relevance ...then analyze relevant people’s influence
Understanding the influential detailed analysis of blogger and tweeter
The science behind the tools based upon two pillars 1) Open, unique algorithm 2) The new influentials BlogLevel ranks importance by how much a post is discussed on twitter, and how optimized the blog’s content is for search. TweetLevel ranks those who break news or are ‘idea starters’ higher than those who ‘amplify’ other people’s ideas. Extra weight given to those who are highly engaged. Influence is derived from how information flows between different people – this is known as the ‘Topology of Influence’. Backed-up by the Web Science team at the University of Southampton, influential people can be: idea starters, amplifiers, curators, commentators or viewers. People within thesedifferent categories allportray behavioralattributes that whencomplemented aremore likely to promotethe spread of a message.
For more information.... TweetLevel questions: firstname.lastname@example.org BlogLevel questions: email@example.com Via twitter: @jonnybentwood Media inquiries: Marina.Mikus@edelman.com Thank you for using these tools -- we hope you find them valuable!