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BlogLevel and TweetLevel: a GPS for navigating influence<br /><ul><li>Free tools to identify and track influential people ...
Used to identify who is influential on any specific topic<br />First sort by context and relevance<br />...then analyze re...
Understanding the influential<br />detailed analysis of blogger and tweeter<br />
The science behind the tools<br />based upon two pillars<br />1) Open, unique algorithm<br />2) The new influentials <br /...
For more information....<br />TweetLevel questions: tweetlevel@edelman.com<br />BlogLevel questions: bloglevel@edelman.com...
Introducing BlogLevel and TweetLevel
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Introducing BlogLevel and TweetLevel

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Transcript of "Introducing BlogLevel and TweetLevel"

  1. 1. BlogLevel and TweetLevel: a GPS for navigating influence<br /><ul><li>Free tools to identify and track influential people on any topic, any language across the blog and twittersphere</li></li></ul><li>Used by brands as a social media planning and measurement tool<br />analyze buzz<br />share of voice<br />related phrases<br />which web links are shared most<br />
  2. 2. Used to identify who is influential on any specific topic<br />First sort by context and relevance<br />...then analyze relevant people’s influence<br />
  3. 3. Understanding the influential<br />detailed analysis of blogger and tweeter<br />
  4. 4. The science behind the tools<br />based upon two pillars<br />1) Open, unique algorithm<br />2) The new influentials <br />BlogLevel ranks importance by how much a post is discussed on twitter, and how optimized the blog’s content is for search.<br />TweetLevel ranks those who break news or are ‘idea starters’ higher than those who ‘amplify’ other people’s ideas.<br />Extra weight given to those who are highly engaged.<br />Influence is derived from how information flows between different people – this is known as the ‘Topology of Influence’. <br />Backed-up by the Web Science team at the University of Southampton, influential people can be: idea starters, amplifiers, curators, commentators or viewers. <br />People within thesedifferent categories allportray behavioralattributes that whencomplemented aremore likely to promotethe spread of a message.<br />
  5. 5. For more information....<br />TweetLevel questions: tweetlevel@edelman.com<br />BlogLevel questions: bloglevel@edelman.com<br />Via twitter: @jonnybentwood<br />Media inquiries: Marina.Mikus@edelman.com<br />Thank you for using these tools -- <br />we hope you find them valuable!<br />
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