HP SME Index January 2012

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Top level findings from HP's third research study in to the economic health and future outlook of the UK's Small and Medium Sized Enterprise sector.

Top level findings from HP's third research study in to the economic health and future outlook of the UK's Small and Medium Sized Enterprise sector.

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  • 1. HP PSG UKSmall Business Index2012(data from Q4 2011)1 ©2009 HP Confidential
  • 2. HP - supporting Britain’s SMEs• 99.2 per cent of private enterprises in the UK are classed as small (0 to 49 employees)• SMEs contribute 58.8 percent of private sector employment (13.8 million people), and 48.8 percent of private sector turnover (ca. £1,500 billion)• The number of SMEs in the UK has steadily increased over the last 10 years, from 3.5 million in 2000 to 4.5 million at the start of 2011• Government advocating big businesses to support UK start-up (especially in public sector)• In short – core market segment for stability and growth of UK economy Business Population Estimates for the UK and Regions 2011. Department for Business Innovation and Skills, October 2011.
  • 3. HP SME Index - methodology• Independent research study conducted across Q3/Q4 2011• Conducted on behalf of HP by independent research agency Vanson Bourne• 1000 UK SMEs questioned via web-based questionnaire• Sample focused on small business owners and directors with IT purchasing decision within an SME sized company (1-50)
  • 4. Research findings4 ©2009 HP Confidential
  • 5. SME sector is growing, pace has increased 11 5 % % Up on Oct 2010 Growth enjoyed by SMBs over the past six months
  • 6. All businesses grew...20 +17% 26-50 employees +12% 11-25 employees +8% 02-10 employees +6% Sole traders0 0 100
  • 7. And all industry sectors saw growth20 Retail, distrib ution and Financial transport Manufac services turing IT and Business & Technology Professional Construction services and Property Other +13% +12% +13% +6% +9% +11% +9% +9%0
  • 8. Confident of growth in 2012 By what percentage do you expect your business to grow/shrink over the next year? *of the 63% that expected growth30%25%20% Grow by up to 10% Grow between 10-15% 25% Grow between 25- 50%10% Grow more than 50%5%0% Total Sole trader 2-10 11-25 26-50 employees employees employees
  • 9. SMEs are less pessimistic about wider economy • 21% are somewhat or very pessimistic about the state of the economy • Down 13% on last study • 32% are somewhat or very optimistic about the state of the economy • Down 3% on last study
  • 10. Mainly larger SMEs who seek business advice Do you regularly seek advice for your business?26-50 employees11-25 employees No 2-10 employees Yes Sole trader Total 0% 10% 20% 30% 40% 50% 60% 70%
  • 11. Colleagues and peers are importantresources for business adviceWho do you seek advice from for your business? 70% 60% 50% Total 40% Sole trader 2-10 employees 30% 11-25 employees 26-50 employees 20% 10% 0%
  • 12. Finance and regulation are hot topic areasOn what subjects do you feel there needs to be more advice madeavailable? Total Sole trader 2-10 employees 11-25 employees 26-50 employees Taxation and financial management 71% 72% 73% 67% 71% Business regulation and laws 55% 52% 57% 48% 62% Networking & development 49% 51% 45% 47% 54% Employment and human resources 36% 20% 41% 40% 48% IT purchasing and usage 23% 14% 26% 21% 35% *Other (please specify) 4% 6% 5% 2% 1% Business Financial IT and Construction Retail & Media & Utilities Marketing Other Total & prof. Man. services tech. & property transport leisure & teleco & design commercial services Taxation and financial 71% 53% 75% 67% 77% 71% 63% 64% 79% 59% 79% management Business regulation and 55% 47% 74% 51% 53% 47% 60% 45% 65% 44% 43% laws Business networking and 49% 53% 45% 49% 44% 51% 44% 73% 54% 56% 49% development Employment and 36% 27% 40% 36% 41% 35% 38% 27% 46% 26% 23% human resources IT purchasing and 23% 20% 11% 24% 27% 27% 33% 27% 31% 7% 17% usage Other (please 4% 0% 4% 4% 8% 4% 0% 0% 2% 7% 6% specify)
  • 13. Almost half of SMEs are using social mediafor business advice Yes No Do you use a social media platform like LinkedIn or Facebook 41% to ask for advice or 59% recommendations for your business (or employer)?70%60%50%40%30%20%10% 0% Sole trader 2-10 employees 11-25 employees 26-50 employees
  • 14. Investing time in social media marketingcan improve the bottom line • 50% of SMEs use social media to promote their business • Of that 50% nearly 3/4s have seen direct revenue or generated qualified business leads from that investment.
  • 15. Tech vendors can do even more to help “Would like more information from 61 % technology companies to help them with their purchasing decisions.”
  • 16. Technology is work AND play • 44% of SMEs would be put off buying a work laptop if it couldn’t handle leisure activities: • Watching DVDs (55%) • Listening to streamed music (55%) • Listening to CDs (50%) • Watching Blu-Ray films (22%) • Playing games (22%)
  • 17. Still buying on Ghz’s and Gb’s“What has the most impact on your purchasing decision” No.1 Processing power No.2 Price No.3 Hard drive size No.4 Special offer
  • 18. Recap of findings1. Confidence is (slowly) returning2. SMEs are keen to seek business advice, chiefly from peers and business organisations3. Clear value in social media marketing4. Still buying on speeds and feeds – is more education needed on right kit for right task?5. Lines between work and play are blurring, products must straddle both
  • 19. 19 ©2009 HP Confidential