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The Art of Sticky 
Brands 
! 
by 
Eddy Hood 
CEO of Ignite Spot 
@ignitespot 
www.ignitespot.com
Sticky = Loyalty 
But What is Loyalty?
“Loyalty is when your customer 
stays with you in the face of 
cheaper and easier options.” 
–Me
Creating Loyalty in the 
Gratification Age 
Go Small or Go Home 
Create Your Expert Status 
Design an Inbound Strategy 
Give Away the Farm 
Drop the Sales Hat
An OutBound Business 
“If I Shout, They Will Come”
An InBound Business 
Listen. Create. Over-Deliver.
“27,000,000 Pieces of Content are 
Shared Daily.” 
–HUBSPOT
YOU NEED KILLER CONTENT 
Know Your Buyer Personas 
Don’t publish Just to Publish 
Go Above & Beyond
Capture and Nurture 
The New Way to Sticky
Live Examples
Thank You 
! 
Let Me Hear Your Tweets at @ignitespot

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The art to sticky brands