Your SlideShare is downloading. ×
4 Steps To Setting Up an Adwords Campaign
4 Steps To Setting Up an Adwords Campaign
4 Steps To Setting Up an Adwords Campaign
4 Steps To Setting Up an Adwords Campaign
4 Steps To Setting Up an Adwords Campaign
4 Steps To Setting Up an Adwords Campaign
4 Steps To Setting Up an Adwords Campaign
4 Steps To Setting Up an Adwords Campaign
4 Steps To Setting Up an Adwords Campaign
4 Steps To Setting Up an Adwords Campaign
4 Steps To Setting Up an Adwords Campaign
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

4 Steps To Setting Up an Adwords Campaign

359

Published on

Published in: Sports, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
359
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • If visitors are on your site they will be on your competitions as well
  • Setup your campaigns according to those features This is where campaigns usually go wrong campaigns - Geo target - Product type/category - Stage in the buying cycle: quality of keyword- Ad groups - have a separate ad group for each keyword - more targeted
  • Setup your campaigns according to those features This is where campaigns usually go wrong campaigns - Geo target - Product type/category - Stage in the buying cycle: quality of keyword- Ad groups - have a separate ad group for each keyword - more targeted
  • Setup your campaigns according to those features This is where campaigns usually go wrong campaigns - Product type/category - Stage in the buying cycle: quality of keyword- Ad groups - have a separate ad group for each keyword - more targeted
  • BroadThis is the default option. If your ad group contained the keyword 'tennis shoes,' your ad would be eligible to appear when a user's search term contained either or both words ('tennis' and 'shoes') in any order, and possibly along with other terms. Your ads could also show for singular/plural forms, synonyms, and other relevant variations.PhraseIf you enter your keyword in quotation marks, as in "tennis shoes," your ad would be eligible to appear when a user searches on the phrase tennis shoes, with the words in that order. It can also appear for searches that contain other terms as long as it includes the exact phrase you've specified.ExactIf you surround your keywords in brackets -- such as [tennis shoes] -- your ad would be eligible to appear when a user searches for the specific phrase 'tennis shoes,' in this order, and without any other words in the search term.NegativeIf your keyword is 'tennis shoes' and you add the negative keyword ‘-used,’ your ad will not appear for any searches that contain the word ‘used’
  • BroadThis is the default option. If your ad group contained the keyword 'tennis shoes,' your ad would be eligible to appear when a user's search term contained either or both words ('tennis' and 'shoes') in any order, and possibly along with other terms. Your ads could also show for singular/plural forms, synonyms, and other relevant variations.PhraseIf you enter your keyword in quotation marks, as in "tennis shoes," your ad would be eligible to appear when a user searches on the phrase tennis shoes, with the words in that order. It can also appear for searches that contain other terms as long as it includes the exact phrase you've specified.ExactIf you surround your keywords in brackets -- such as [tennis shoes] -- your ad would be eligible to appear when a user searches for the specific phrase 'tennis shoes,' in this order, and without any other words in the search term.NegativeIf your keyword is 'tennis shoes' and you add the negative keyword ‘-used,’ your ad will not appear for any searches that contain the word ‘used’
  • BroadThis is the default option. If your ad group contained the keyword 'tennis shoes,' your ad would be eligible to appear when a user's search term contained either or both words ('tennis' and 'shoes') in any order, and possibly along with other terms. Your ads could also show for singular/plural forms, synonyms, and other relevant variations.PhraseIf you enter your keyword in quotation marks, as in "tennis shoes," your ad would be eligible to appear when a user searches on the phrase tennis shoes, with the words in that order. It can also appear for searches that contain other terms as long as it includes the exact phrase you've specified.ExactIf you surround your keywords in brackets -- such as [tennis shoes] -- your ad would be eligible to appear when a user searches for the specific phrase 'tennis shoes,' in this order, and without any other words in the search term.NegativeIf your keyword is 'tennis shoes' and you add the negative keyword ‘-used,’ your ad will not appear for any searches that contain the word ‘used’
  • Transcript

    • 1. Adaptive Consultancy4 Steps to Setting Up an Adwords Campaign
    • 2. Agenda• Keyword Research• Competitor Research• Adwords Campaign Structure• Setting Up Your Ads
    • 3. Keyword Research• Use a keyword research tool – Adwords keyword tool – www.wordtracker.com• Choose keywords that are relevant• Consider stages of the buying cycle – Research – Consideration/Comparison – Decision/Purchase• Categorise your keywords into relevant groups
    • 4. Competitor Research• What keywords are your competitors bidding on – www.keywordspy.com• Look at their ad copy – What are they focusing on? • Features/benefits • Pricing• What pages are they linking to?• Compare offerings – Services/Products – Service/Product selection – Pricing
    • 5. Campaign Structure Geo Targeting Daily Budget Networks & Devices Campaign Start/End Dates Target Keywords Ad Group Ad Group Ads 1 2 URL Link Text Ad Keyword Text Ad Keyword
    • 6. How To Decide On A Campaign Structure CampaignCampaign Level• Geographical area• Product/Service categories Ad Group Ad Group• Stage in the buying cycle 1 2Adgroup Level• Have separate adgroup for each keyword category
    • 7. Campaign Structure Example Geo Generic Specific Balloon Balloon Sussex Bedford London Ride FlightKeywords: Keywords: Keywords: Keywords: Keywords:Balloon ride sussex Balloon ride bedford Balloon ride london Balloon ride Balloon flightBalloon rides sussex Balloon rides bedford Balloon rides london Balloon rides Balloon flightsHot air ballooning sussex Hot air ballooning bedford Hot air ballooning london
    • 8. Setting Up Your Ads- Keywords• Choose relevant keywords• Consider match type: – Broad:This is the default option. If your ad group contained the keyword tennis shoes, your ad would be eligible to appear when a users search term contained either or both words (tennis and shoes) in any order, and possibly along with other terms. Your ads could also show for singular/plural forms, synonyms, and other relevant variations. – Phrase:If you enter your keyword in quotation marks, as in "tennis shoes," your ad would be eligible to appear when a user searches on the phrase tennis shoes, with the words in that order. It can also appear for searches that contain other terms as long as it includes the exact phrase youve specified. – Exact:If you surround your keywords in brackets -- such as [tennis shoes] -- your ad would be eligible to appear when a user searches for the specific phrase tennis shoes, in this order, and without any other words in the search term.
    • 9. Setting Up Your Ads: Ad Copy• Ad Copy Structure – Have target keyword in headline – Have a Benefit in first line – Have Feature in second line – Feature keyword in display URL
    • 10. Setting Up Your Ads:Landing Page Relevance
    • 11. Talk to adaptiveMarkus Goess- SaurauTel: 0207 163 7978Email: markus@adaptiveconsultancy.comVisit adaptivewww.adaptiveconsultancy.com

    ×