3 Home Improvement Websites Beautifully Remodeled for Success
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  • 1. 3 Home Improvement Websites Beautifully Remodeled for Success
  • 2. brought to you by
  • 3. Nearly 87% of small & medium businesses in the United States say that their most important digital marketing tool is a website...
  • 4. Nearly 87% of small & medium businesses in the United States say that their most important digital marketing tool is a website... So when was the last time you took a critical look at your own Home Improvement site?
  • 5. Nearly 87% of small & medium businesses in the United States say that their most important digital marketing tool is a website... So when was the last time you took a critical look at your own Home Improvement site? A t S p e c t r u m , we make websites better, faster & more effective every day.
  • 6. Nearly 87% of small & medium businesses in the United States say that their most important digital marketing tool is a website... So when was the last time you took a critical look at your own Home Improvement site? A t S p e c t r u m , we make websites better, faster & more effective every day. We also complement the websites we create with rock solid marketing plans & individualized attention.
  • 7. Nearly 87% of small & medium businesses in the United States say that their most important digital marketing tool is a website... So when was the last time you took a critical look at your own Home Improvement site? A t S p e c t r u m , we make websites better, faster & more effective every day. We also complement the websites we create with rock solid marketing plans & individualized attention. Here are 3 notable before & after examples every Home Improvement professional can learn from:
  • 8. 1.
  • 9. BEFORE
  • 10. Window Works’ homepage looked like this:
  • 11. Window Works’ homepage looked like this:
  • 12. Window Works’ homepage looked like this: Here is what’s wrong with this picture:
  • 13. Too  much   white  space   + Too  little   branding   = CONFUSION. Tons  of  copy... Too  much  to   throw  at   visitors  right   away. Visitors   couldn’t  click   these  services   to  learn  more. A  call-­‐to-­‐ action  is   supposed  to   stand  out,  not   blend  in.  
  • 14. AFTER
  • 15. Window Works’ homepage looks like this:
  • 16. Window Works’ homepage looks like this: As you can see, we’ve made some improvements...
  • 17. Clear,   well-­‐positioned   branding. A  clickable  main  navigation  as  well  as   beautiful  images  that  scroll  to  keep   visitors  interested  and  engaged. A  call-­‐t0-­‐action  that   commands  attention   as  well  as  Live  Chat  to   secure  more  leads. The  right  amount  of   concise  and   compelling  copy.  
  • 18. Window Works’ website is also in Responsive Design: Tablet View Phone View
  • 19. With Responsive Design, WindowWorks never misses a lead because prospects can submit a quote request from any device in the world.
  • 20. 2.
  • 21. BEFORE
  • 22. HomeWerks’ homepage looked like this:
  • 23. HomeWerks’ homepage looked like this: Here’s what went wrong:
  • 24. Way  to  many   items  in  the  main   navigation   (decision   paralysis  is  a   serious   conversion   killer). Talk  about  an   unappealing,   hard-­‐to-­‐see  quote   form.  If  only  it   generated  leads  as   well  as  it  blended   in  with  the  GREY   background. Too  much   small,  hard-­‐ to-­‐read  copy...   again. It’s  hard  to  make   an  impression   when  your   pictures  are  this   small.  
  • 25. AFTER
  • 26. HomeWerks’ homepage looks like this:
  • 27. HomeWerks’ homepage looks like this: Much better. Here’s why:
  • 28. A  much  more   Credibility. manageable   navigation   with  fewer   items. A  quote  form   that’s  clear,   visible,  and   Larger,  more   asks  questions,   appealing   which  engages   pictures  that   visitors. come  with   copy  (they   also  rotate). A  call-­‐to-­‐action   button  that  is  very   hard  to  miss,   thanks  to  it’s   unique  color.
  • 29. Here’s what HomeWerks’ homepage looks like in Responsive: Tablet View Phone View
  • 30. 3.
  • 31. BEFORE
  • 32. PowerHouse Green’s homepage looked like this:
  • 33. PowerHouse Green’s homepage looked like this: This is where it fell short:
  • 34. A  banner  that   doesn’t   rotate,   doesn’t   X engage. The  color  of  this   call-­‐to-­‐action   matches  the  site’s   color  scheme.  How   is  it  supposed  to   Small  text   stand  out? galore! This  CTA  blends   right  in!
  • 35. AFTER
  • 36. PowerHouse Green’s homepage looks like this:
  • 37. PowerHouse Green’s homepage looks like this: A BIG step up, because of:
  • 38. Beautiful,   Optional   rotating   appointment   images   setting  (which   that   people  love). captivate   and   intrigue   visitors. You  can   actually   make  out   the  call-­‐to-­‐ action. Clear,  concise,   and  compelling   copy  ( just  like  it   ought  to  be).
  • 39. And, of course, Spectrum made PowerHouse Green Responsive: Tablet View Phone View
  • 40. Combined, these design changes helped generate millions in additional annual revenue.
  • 41. Key Takeaway:
  • 42. Key Takeaway: design matters.
  • 43. Click here to make yours count with