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Article Review of “Factors influencing private and public environmental protection behaviors: Results from a survey of residents in Shaanxi, China
Article Review of “Factors influencing private and public environmental protection behaviors: Results from a survey of residents in Shaanxi, China
Article Review of “Factors influencing private and public environmental protection behaviors: Results from a survey of residents in Shaanxi, China
Article Review of “Factors influencing private and public environmental protection behaviors: Results from a survey of residents in Shaanxi, China
Article Review of “Factors influencing private and public environmental protection behaviors: Results from a survey of residents in Shaanxi, China
Article Review of “Factors influencing private and public environmental protection behaviors: Results from a survey of residents in Shaanxi, China
Article Review of “Factors influencing private and public environmental protection behaviors: Results from a survey of residents in Shaanxi, China
Article Review of “Factors influencing private and public environmental protection behaviors: Results from a survey of residents in Shaanxi, China
Article Review of “Factors influencing private and public environmental protection behaviors: Results from a survey of residents in Shaanxi, China
Article Review of “Factors influencing private and public environmental protection behaviors: Results from a survey of residents in Shaanxi, China
Article Review of “Factors influencing private and public environmental protection behaviors: Results from a survey of residents in Shaanxi, China
Article Review of “Factors influencing private and public environmental protection behaviors: Results from a survey of residents in Shaanxi, China
Article Review of “Factors influencing private and public environmental protection behaviors: Results from a survey of residents in Shaanxi, China
Article Review of “Factors influencing private and public environmental protection behaviors: Results from a survey of residents in Shaanxi, China
Article Review of “Factors influencing private and public environmental protection behaviors: Results from a survey of residents in Shaanxi, China
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Article Review of “Factors influencing private and public environmental protection behaviors: Results from a survey of residents in Shaanxi, China

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  • 1. Article Review of “Factors influencing private and public environmental protection behaviors: Results from a survey of residents in Shaanxi, China” Wang Feng, Ann Reisner By Yuming Huang
  • 2. Background  China suffers from severe environmental problems. - Air pollution, water pollution, soil erosion, damage to vegetation, reduction of arable land.  The Chinese government need to use all major approaches to correcting environmental problems. -Technological solution, legislative changes, social changes, market- based incentives, institutional developments, and educational campaign.  Educational campaign is one of the more effective tools.  One message cannot fit all.
  • 3. Literature Review  In the U.S., the demographic characteristics & environmental worldview can differentiate greater & lesser support for pro-environmental activity. - Age, gender, education, political party, race, and residence. -The New Environmental Paradigm, other eco-centric values.  However, studies in U.S. have limited transferability. - Findings are limited utility in developing countries.
  • 4. Literature Review  Studies about China also have limitations. - National surveys did not concern systematic demographic differences. - No studies concerns the relatively poorer internal areas of China.  What demographic variables differentiate between high & low levels of private (shallow environmentalism) and public (deep environmentalism) attitudes and behaviors?
  • 5. Method  Study site: Shaanxi Province, China - Located in the center of China, 36 million people. (9.83 m in MI) - 77,2000 sq miles of Shaanxi. (96,716 sq miles of MI) - one of the earliest cradles of ancient Chinese civilization. -Terra CottaWarriors. - GDP & income are closer to national average.
  • 6. Method  Questionnaire design - Includes sections on environmental knowledge, environmental significance, importance of the environment, environmental protection behaviors and demographics.  20 students was assigned to collect 20 interviews by each. - 347 valid questionnaires were collected.
  • 7. Method  Characteristics of sample - 50% female, 50% male. - Age ranged from 12 to 82 years old, with a mean of 37 years. -The mean of the income for a household is 1500 RMB ($250). - Most graduated from high school or junior college. -The sample data matched the provincial data.
  • 8. Method  Two multiple regression equations allow us to use additional IVs and simultaneously assess their contribution to a single DV. - DV: Individual behaviors and public behaviors. - IVs: environmental knowledge, environmental significance, importance of environmental protection, age, education, income.
  • 9. Method  A1: Environmental knowledge and individual behaviors are positively correlated.  A2: Environmental significance and environmental importance and individual behaviors are positively correlated.  A3: Age, gender, educational level, income and individual behaviors of are positively correlated.  A4: Environmental knowledge and public behaviors are positively correlated.  A5: Environmental significance and environmental importance and public behaviors are positively correlated.  A6: Age, gender, educational level, income and public behaviors are positively correlated.
  • 10. Results  Sdfasdfds  Sdfdasf adsf a
  • 11. Results  A1: Environmental knowledge and individual behaviors are positively correlated.  A2: Environmental significance and environmental importance and individual behaviors are positively correlated.  A4: Environmental knowledge and public behaviors are positively correlated.  However, with the exception of gender’s impact on individual behaviors of environmental protection, demographic variables have little or no impact on private or public behaviors of environmental protection.
  • 12. Conclusion and discussion  Education campaigns should focus on the importance of environmental issues.  Women are more likely to be effectively reached with a consistency campaign than males, who are less likely to regularly recycle.  Public environmental behaviors were overall less frequent than private behaviors and were not significantly related to any demographic variables.  Agencies should distinguish what strategies they plan to use to encourage private and public behaviors.
  • 13. Conclusion and Discussion  Targeted communication efforts are routinely more effective than campaigns addressed to an undifferentiated audience.  The demographic-gender- was significant in this study for the private level assessments of the importance and knowledge.  Those behaviors which have direct economic self-interest for the individual involved are the most consistent pattern of environmental activity. - Educational campaigns should emphasize private economic benefit whenever possible.
  • 14. Discussion Questions  What is/are limitation(s) of this study? Do you have any suggestion for future research?  “None of the common demographic variables differentiated environmental attitudes or behavior” in this study.Why?  How do you think about direct economic benefit? Will you use those economic incentives in environmental protection campaigns?  How can we use the findings of this study on environment protection campaign?
  • 15. Thank you!

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