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EdTech Europe 2014 Keynote Presentation: Dr. Ulrik Juul Christensen (Senior Fellow, Digital Learning, McGraw-Hill Education)
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EdTech Europe 2014 Keynote Presentation: Dr. Ulrik Juul Christensen (Senior Fellow, Digital Learning, McGraw-Hill Education)

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  • 1. McGraw-Hill Education Is Education Technology enough? Ulrik Juul Christensen Senior Fellow, Digital Learning McGraw-Hill Education Or is content still king?
  • 2. McGraw-Hill Education About • Executive Board • Senior Fellow (Digital Learning) • Facilitating the transformation of McGraw-Hill to a learning software company • Responsible for research programs • Product strategy and development area9 • Chairman of the Board • LABS: Cutting edge learning technology research projects • Learning Solutions: Custom learning solutions
  • 3. McGraw-Hill Education About ADAPTIVE LEARNING SIMULATION & DEBRIEFING
  • 4. McGraw-Hill Education ~900 Adaptive and simulation products From Accounting to Zoology 1.5 million users per semester ~30 billion data points 3000+ authors have been involved
  • 5. McGraw-Hill Education How far can we get with technology? 5
  • 6. McGraw-Hill Education RESOLUTION 1 20 50 600 0 100 200 300 400 500 600 700 Lessons by mail Super adaptive systems Adaptations/5 hours spent
  • 7. McGraw-Hill Education 7
  • 8. McGraw-Hill Education TRADITIONAL VS ADAPTIVE CONTENT 5 min 8 min 8 min 15 min 3 7 min 30 min • Low “redundancy” • Low granularity • Limited response on user feedback • 2-5 x “redundancy” • High granularity • Frequent response on user feedback/data • Necessary to have domain specific knowledge models to tie pieces together
  • 9. McGraw-Hill Education CONTENT DELIVERY TECH VS. CONTENT CURATION 9 Users Company LEVELOFTECHNOLOGY Sophisticated Trivial MOOCs
  • 10. McGraw-Hill Education Optimize creation and curation of content that is suitable to be assembled dynamically Lower the pressure on making content perfect Domain specific high performance new content types TECHNOLOGY CAN HELP 10
  • 11. McGraw-Hill Education 11 Content SWEET SPOT
  • 12. McGraw-Hill Education THE ROLE OF OPEN STANDARDS 5 min 8 min 8 min 15 min 3 7 min 30 min A solid base of content architecture and base content makes it easier to open up for external content (i.e. avoids the bootstrapping problem often experienced when attempting to crowsourcing content)
  • 13. McGraw-Hill Education 13
  • 14. McGraw-Hill Education 14