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Tune Up Your Site for Search Engines
 

Tune Up Your Site for Search Engines

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Tune Up Your Site for Search Engines provides a detailed survey of the best search engine optimization techniques a website owner can use to improve their search rankings.

Tune Up Your Site for Search Engines provides a detailed survey of the best search engine optimization techniques a website owner can use to improve their search rankings.

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  • Agenda:Overview of what search engine optimization is and why it’s importantKey factors that influence rankingHow you can optimize your website for those factors
  • Be here by 11:40
  • SEO is a branch of Search Engine Marketing (change slide)
  • SEM has two branches (change)
  • We’re not going to talk about PPC today, as our focus is SEO. SEO also has two main components (change)
  • On-site optimization and off-site optimization, which each can be further broken down (change)
  • That’s a lot of material, but I wanted to give you a sense of the big picture. Now, let’s crop the picture a bit (change)
  • Today, we’re only talking about SEO, and we’re going to focus on the things you can do on your own website – the on-site optimization – to improve your search ranking. I will cover a bit about off-site optimization at the end, though. (change)
  • Let’s look at the difference between natural or organic search results – which we can affect with search engine optimization -- and pay per click, which we can’t. (change)
  • BE HERE BY 12:00
  • BE HERE BY 8:40
  • See how my eyes are looking straight down at the page heading?
  • BE HERE BY 12:30

Tune Up Your Site for Search Engines Tune Up Your Site for Search Engines Presentation Transcript