Social Media Basics for Small Business

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  • Make sure signup sheet is circulating.
  • Shopkeepers stood in the doors of their shops and greeted all their customers by namePeople recommended their favorite shopsPeople did business with people they knew and trusted
  • Business owners detached from their customersCommunication was one way through ads pushed outAdvertising was interruptive
  • Social Media Basics for Small Business

    1. 1. Social Media Basics for Small BusinessAugust 19, 2010<br />
    2. 2. Let’s Get Acquainted<br />Ed Tankersley <br /> Eight Trails LLC<br /> Alliance Partner<br />Tom Fulcher<br /> The Idea Gardener LLC<br />Prime Contractor<br />
    3. 3. The History of Marketing – Part 1<br />
    4. 4. The History of Marketing – Part 2<br />
    5. 5. The History of Marketing – Part 3<br />Through the Internet and social media:<br />Shopkeepers can “stand in their doorways” again<br />They can listen to their customers<br />They can talk to their customers<br />People recommend their favorite shops<br />People do business with people they know and trust<br />
    6. 6. What is Social Media?<br />
    7. 7. "Social media…is people talking, participating,sharing, networking, and bookmarking online.”Ron Jones<br />
    8. 8. Why Should You CareAbout Social Media?<br />
    9. 9. Global Internet Users<br />Photo Credit: Jess3<br />
    10. 10. 500 Million Active Facebook Users<br />Source: Tech Herald<br />Photo Credit: Oversocialized<br />
    11. 11. 126 Million<br />The number of blogs on the Internet.<br />Source: Jess3<br />
    12. 12. 10 Billion+ Tweets Sent on Twitter Since 2006<br />Source: Mashable<br />Photo Credit: Rosaura Ochoa<br />
    13. 13. 2 Billion Videos Are Streamed Each Day On YouTube<br />Photo Credit: jonsson<br />Source: Techcrunch<br />
    14. 14. 3.5 billion conversations occur online each day<br />4 billion images on Flickr<br />2.5 billion images uploaded to Facebook EACH MONTH<br />Photo: Poolie<br />
    15. 15. You Should Care Because:<br />Conversations are happening about your industry, your company, and your services and products<br />You can share information quickly<br />You can demonstrate your expertise and authority<br />You can put a human voice and face on your business<br />You can improve search results<br />
    16. 16. 6 First Steps in Social Media<br />
    17. 17. Step 1Decide What You Want<br />What’s your goal?<br />Listen to customers and prospects<br />Engage with customers<br />Raise your company’s online profile<br />Increase traffic to your site<br />Improve your search ranking<br />
    18. 18. Step 1Decide What You Want<br />How will you measure success?<br />More subscribers or fans<br />More mentions online<br />Website visits<br />Website conversions<br />More engagement with your blog<br />Search visibility<br />Search ranking<br />
    19. 19. Step 2Commit Some Time<br />Put someone in charge<br />Commit to 30 minutes a day<br />More if you have an active engagement strategy<br />Encourage everyone on your team to listen<br />
    20. 20. Step 3Find Your Current Customers<br />Ask<br />In person<br />In your emails<br />On your website<br />Flowtown<br />
    21. 21.
    22. 22. Step 4Establish a Few Outposts<br />Where are most of your customers?<br />What interests you?<br />What’s a good match for your team?<br />What kind of content do you have?<br />
    23. 23. Intro to Social Media Outposts<br />Your Blog<br />LinkedIn<br />Facebook<br />Twitter<br />Slideshare<br />Flickr<br />
    24. 24. Targeted to business networking. A great place to start for B2B companies. Create connections, join groups, contribute, answer questions.<br />
    25. 25. Create a page for your business on Facebook to connect with millions of people.<br />
    26. 26. Twitter is a “microblog” where you can converse, share thoughts, ask questions, respond to concerns, monitor conversations, and drive website traffic.<br />
    27. 27. If you give a lot of presentations, share them on Slideshare to extend your online presence.<br />
    28. 28. Show your products, processes, case studies, and other interesting visual content on Flickr.<br />
    29. 29. Step 5Make a Calendar<br />Brainstorm some topics<br />Time-sensitive<br />Seasonal<br />Promotions<br />Evergreen<br />Can post them any time<br />Make a plan for posting content<br />
    30. 30. Step 6Invite People to Connect<br />In your emails<br />On your website<br />In your ads<br />On your phone greeting<br />
    31. 31. 4 Simple Ways to Use Social Media<br />
    32. 32. Tactic 1Listen to the Conversation<br />Who’s talking?<br />Who and what are they talking about?<br />What’s the sentiment?<br />Who are the influencers?<br />
    33. 33.
    34. 34.
    35. 35.
    36. 36. Other Listening Tools<br />Twitter Search<br />SocialMention<br />TweetBeep<br />
    37. 37. Tactic 2Track Your Competitors<br />What are they saying?<br />What’s being said about them?<br />Where are there opportunities for you?<br />
    38. 38. Tactic 3Engage with Customers<br />Publicly thank your supporters<br />Publicly address complaints and concerns<br />Follow up offline – email, phone<br />
    39. 39. Where to Engage<br />Your blog<br />Twitter<br />Facebook<br />Any of your outposts<br />
    40. 40. Tactic 4Contribute to Industry Discussion<br />Social media is a networking event<br />Introduce yourself<br />Listen to the conversation<br />Join in<br />Leave comments<br />Answer questions<br />Be authentic and interesting<br />Be helpful and relevant<br />Promotion comes second (or never)<br />
    41. 41. Where to Engage<br />Blogs<br />Forums<br />Social networks<br />
    42. 42. Tactic 6Create Valuable Content<br />Photos of projects in progress or completed<br />Product or service demonstration videos<br />Articles or white papers<br />Case studies<br />
    43. 43. Questions? Comments?<br />Ed Tankersley <br /> Eight Trails LLC<br /> @EightTrails<br />Tom Fulcher<br /> The Idea Gardener LLC<br /> @TheIdeaGardener<br />Follow us on:<br />
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