Who would follow a toothpaste

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Presentation by Karon McBride on talks heard at the Turing Festival (Edinburgh August 2011) about using Facebook for marketing.

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Who would follow a toothpaste

  1. 1. Who would follow a toothpaste? Marketing using Facebook Karon McBride Learning Designer School of Physics and Astronomy [email_address] Research Informed Science Education
  2. 2. Acknowledgement <ul><li>This presentation is based on a talk called ‘The Mechanics of Engagement’ given by Bob Thomson of StormID at the Turing Festival 2011. </li></ul><ul><li>http://www.stormid.com/ </li></ul>
  3. 3. You like this
  4. 4. What’s the prize for ‘liking’? <ul><li>Reveals additional content </li></ul><ul><li>Alerts about events and competitions </li></ul><ul><li>Reciprocal gifting </li></ul><ul><li>Personalised content </li></ul><ul><li>Gamification – ranking, ranking against friends </li></ul><ul><li>Invites </li></ul><ul><li>Check ins </li></ul><ul><li>Tagging </li></ul>
  5. 5. Links to Facebook pages <ul><li>TGI Friday </li></ul><ul><li>Museum of Me </li></ul><ul><li>Delta </li></ul><ul><li>redspottedhanky </li></ul><ul><li>ASOS </li></ul><ul><li>Walk Highlands </li></ul><ul><li>Filmhouse </li></ul><ul><li>RSNO </li></ul><ul><li>Glitzy Secrets </li></ul><ul><li>Colgate Smile </li></ul><ul><li>Boring pages </li></ul><ul><li>Johnny Walker </li></ul><ul><li>Crunchy Nut Cornflakes </li></ul>
  6. 6. Conclusion
  7. 7. Karon McBride Learning Designer School of Physics and Astronomy [email_address] Research Informed Science Education

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