Company Research

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  • 1. COMPANY RESEARCH apple ~ virgin ~ bp ~ co-op ~ mcdonalds
  • 2. MISSION STATEMENTS McDonalds - mission statement is to be our customers' favorite place and way to eat. Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to improving our operations and enhancing our customers' experience. Apple - Apple computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognise that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. BP - In all our activities we seek to display some unchanging, fundamental qualities – integrity, honest dealing, treating everyone with respect and dignity, striving for mutual advantage and contributing to human progress. Co-Op - To be the best co-operative business in the world
  • 3. OPPORTUNITIES DURING THE RECESSION Apple has benefited from cheaper components due to the recession, this means the same high quality products can be produced for less increasing the profit margin Apple Apple provides high quality for premium prices. This has benefited apple as it is aiming at a market with more disposable income and have not felt the recession as much. Apple has been able to have elastic prices as the market will still be able to afford to pay a bit extra for their premium products. Virgin said its higher-margin first and business class traffic rose 1 per cent in the Virgin year. BP As the market leader, The Co-operative Funeralcare  believe that it is the Co-Op recession that has led to the 28 per cent rise in like-for-like sales of funeral plans in the first half of 2009. In the recession people ate out less and in more, when they did eat out they would go to cheap places. McDonalds being a popular choice took advantage of McDonalds this. McDonalds has high employee turnover which means that it would be easier to recruit replacement staff due to high unemployment levels.
  • 4. THREATS DURING THE RECESSION Apple Google releasing a similar smartphone for a cheaper price. Rise in fuel costs leads to lower profit margins, as well as Virgin having to reduce prices. People trying to be more fuel efficient to save money and in BP some cases not using motorised transport at all when possible. Co-Op McDonalds
  • 5. LONG TERM STRATEGIES Increased distribution and retail stores to promote and allow more accessibility to the apple Apple products. They have spent more on research and development to allow them to be more unique to the other computer brands. Virgin’s strategy through the recession was growth, virgin managed to obtain more market Virgin share and double profits. This could have been achieved by Virgin’s new advertisement campaign. BP Co-Op McDonalds has adopted a low cost, mass market strategy and focuses on market penetration. This was beneficial during the recession because more customers were encouraged to buy McDonalds food because it was seen as more value for money, however before this McDonalds had been seen as an unhealthy and unethical company, however just McDonalds before the recession McDonalds spent a lot of money improving the company’s image by totally replacing ‘Fake’ meats etc with meat that is 100% from good cuts of the animals, using free-range eggs, re-using the cooking oil as bio-diesel and many more. I think the recession helped as it brought back the customers due to the low cost benefits and due to the new ethical policies I think the new customers are more likely to stay.
  • 6. SHORT TERM PLANS ADOPTED Apple Virgin lowered airline costs to make them more Virgin affordable BP Co-Op McDonalds increased the number of promotions and McDonalds promotional items so that there is a promotion on constantly. They issued millions of coupons.
  • 7. FACTORS INFLUENCING ADOPTED STRATEGIES For McDonalds the main factor influencing the adopted strategies was the bad company image, the recession gave McDonalds to improve the company image whilst getting back lost customers.
  • 8. STRATEGIES THAT COULD HAVE BEEN ADOPTED IN PREPARATION Companies such as woolworths could have focused on retrenchment strategies to make the company more efficient and less costly during the downturn and slump
  • 9. IMPACT OF RECESSION ON STAKEHOLDERS & STAKEHOLDER RELATIONSHIPS Apple Virgin - Lower dividends per share in 2007 but in 2008/2009 have rose significantly. More BP efficient - higher profits. higher capacity utilisation - can meet rising demands. Co-Op McDonalds