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About the Edmonton Journal

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Globalization and the creation of the internet as we know it have helped to create media-centric lives, and the Edmonton Journal has not just kept pace, but been a market leader during the years of …

Globalization and the creation of the internet as we know it have helped to create media-centric lives, and the Edmonton Journal has not just kept pace, but been a market leader during the years of transition from print product to multi-platform powerhouse.

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  • 1.  
  • 2. Beyond the printed page Globalization and the creation of the internet as we know it have helped to create media-centric lives, and the Edmonton Journal has not just kept pace, but been a market leader during the years of transition from print product to multi-platform powerhouse.
  • 3. A multi-platform powerhouse Online 12.9 million page views, 650,000 Unique Visitors Sources: May 2011 comScore, Flurry, Omniture Site Catalyst, Flurry Analytics, NADbank 2010 Mobile 1.5 million page views Print 473,900 weekly print readers Tablet Apps 17,000+ app downloads Breaking news continually refreshed. Find out what’s happening in Edmonton right now, and why – on any platform.
  • 4. Award-winning campaigns Sources: May 2011 comScore, Flurry, Omniture Site Catalyst, Flurry Analytics, NADbank 2010 2011 Newspapers Canada Great Idea Award Grey Cup 2010 - First Place 2011 International Newsmedia Marketing Association Award Grey Cup 2010 - First Place 2011 International Newsmedia Marketing Association Award Taste Alberta - Second Place
  • 5. Consumers use 7.9 different media sources for local research Kelsey Group, March 2010 Consumers use 7.9 different media sources for research when looking for local products and services (up from 6.5 sources in 2009 and 5.8 in 2008, revealing a noteworthy increase in audience fragmentation). That speaks to the importance of being visible on a number of channels.
  • 6. 55% of Edmonton area adults read the Edmonton Journal (printed or online) over the course of a week….that’s 513,200 people. More people are reading the Journal in print or online than ever before in our history, and doesn’t include those readers who enjoy the Journal on their smartphones or tablets exclusively. Highest-ever number of readers Source: NADbank 2010
  • 7. 154,700 Edmontonians visited Victoria on a business or personal trip last year. 63% of them read the Edmonton Journal in print or online last week! Journal readers love visiting Vancouver island… Source: NADbank 2010
  • 8. Demographics Source: NADbank 2010
    • Journal readers are:
    • High income
    • Loyal
    • Professional
    • Homeowners
    • Educated
  • 9. Sample advertorials
  • 10. Sample banner ad
  • 11. Sample ads
  • 12. Digital platforms The Edmonton Journal is committed to delivering news and information wherever our users desire it, whether it's on their computer, on their mobile phone or in the paper. In short, wherever they are, that's where we want to be.
  • 13. Online newspapers
    • 63% of all Canadians who use the internet visit a newspaper website every month
    • Postmedia newspapers are the #1 online newspaper group in Canada
    55% Television sites 26% Radio sites 16% Shaw 29% Rogers 37% AOL 56% Bell Media 60% Yahoo! Sites 63% Newspaper sites 83% Facebook.com 95% Microsoft Sites 96% Google Sites Top Sites in Canada
  • 14. Mobile advertising
    • 300 X 50 static (gif or jpeg file) ad position at the top of every page.
    • Ad can take user to advertiser web site or to a mobile-optimized site.
    *Source: Gartner's Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance A mobile phone is a device that a consumer carries all the time , and therefore it plays a key role in increasing the effectiveness of advertising campaigns by extending the consumer engagement period.
  • 15. Also known as 2D codes, think of these as a right mouse button click for anything physical. Whenever you want more information about something, you just “click”. Using QR codes to Reach the Busy, Mobile Consumer, interlinkONE, 2010 Mobile barcodes To date, the Journal has had codes in our papers or promotional events scanned close to 35,000 times in the year since launch.
  • 16. Tablet apps Big news. Big experience. Read the latest news, check the weather, stay up to date on sports and entertainment and much more. Enjoy a rich and personalized news experience that is optimized specifically for each tablet.
  • 17. My Articles feature iPad features Section Navigation Weather Stories Around Me feature
  • 18. Story Page Ad Unit (300 x 600) Ad Unit 1X1 (236 x 185) Index Page Ad Unit 2 X 1 (492 x 185) Index page ads 1x2 (236 x 390) iPad advertising opportunities Interstitials (Horz. 1004x596 / Vert. 748x877)
  • 19. The Postmedia network
  • 20. In partnership with Yahoo!
  • 21. Audience targeting – Yahoo! The right message...to the right person...at the right time. The Edmonton Journal’s audience solutions, enhanced by Yahoo!’s digital reach and extensive audience targeting capabilities, provide powerful reach and results that deliver the right audience with the right solution at the right time. Campaigns through the Edmonton Journal can be targeted to specific types of users across the entire Yahoo! Network, by behavioral or gender targeting.
  • 22. Audience targeting - Divine.ca Canada’s Online Women’s Magazine Established in 2005, Divine.ca is one of the top 15 most visited websites for Canadian Women 18-49. With over 600,000 unique monthly visitors, 330,000 eNewsletter subscribers and an average of 5 page views per visit and daily updated content.
  • 23.
    • Oilersnation.com is a “blog” site developed in Edmonton that houses discussions centered around Edmonton’s hockey teams and fans
    • Most of the bloggers on the site have strong ties to traditional media
    • Campaigns through the Edmonton Journal
    Audience targeting – Oilers Nation
  • 24. Social media The Journal sets the bar high in social media. We can help get you set up, advise you, and incorporate a social media strategy into your overall campaign.
  • 25.  

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