WelcomeIntroductions Ed and JaneThanks to Almanack for hosting usPurpose of today
Story about online dating agencySocial Media is just like the newspaper – sport, politics, fish and chip papers
0930 – 0940What do you want someone to do when they visit your website?Buy something?Contact you?How easy is it for them to do that?How many clicks does it take them? Is the call to action in a “hot spot”?But the most important question is: how do they find your website?Estimated more than 2 billion sites...
0940 – 1000
1010 – 1020Guess which age group uses social network sites the most
Guess who uses Social Media more – men or women?
1020 – 1040What does this mean?Think back to traditional forms of communication – one person reading or watching. What do they do with the information?What can someone do with information if they use Social Media?What do you want someone to do with your information?
1040 – 1120
Barack Obama had 290,000 followers
Barack Obama has 3,780,000 followers
10 Downing Street had 85,000 followers
10 Downing Street has 1,737,000 followers
Has everyone got this?How do you followdifferent groups? Tweetdeck...
Twitter worksHow else can you drive traffic to your website...
Social Media Ed Hart Your Financial Business Support
Agenda What is your Web Site for? What is Social Media? Who uses Social Media? How does Social Media work? Twitter Other forms of Social Media Google Analytics
How do we promote our businesses? Newspapers Flyers Magazines Billboards/Posters Radio TV say hello to “Social Media”, the best way to promote your website!
What is your Website for? To generate sales(direct benefit) To promote your business(indirect benefit)
What is Social Media? Social Media is a fusion of sociology and technology; transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social Media is also described asuser-generated content (UGC) or consumer-generated media (CGM).
What is Social Media? Social Media is a way of marketing your business online. Social Media is a way of driving traffic to your website.
Who uses Social Media Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours… More than 35m Facebook users update their status each day. This is 5m more than in July 2009. Facebook currently has in excess of 350 million active users on global basis. Six months ago, this was 250m… meaning around a 40% increase of users in less than half a year. Back in 2009, the average Facebook user had 120 friends. This is now around 130. Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices. In six months, this is over 100% increase. (Previously 30m). Users who access Facebook through mobile devices are almost 50% more active than those who don’t. LinkedIn has over 50m members worldwide. This means an increase of around 1m members month-on-month since July/August 2009. Flickr now hosts more than 4bn images. Wikipedia currently has in excess of 14m articles. It’s 85,000 contributors have written nearly a million new posts in the last six months. Twitter now has 75m user accounts, with around 15m regular users globally. A few months ago, there was an estimated 6-10m regular users.
Which is the most popular website? Facebook reached an important milestone in the week ending 13 March 2010 by surpassing Google to become the most visited US website.
Pause for thought Any surprises? Is your audience/customer using Social Media? Are you? so, how do we use Social Media...
How does Social Media work? Social Media is a fusion of sociology and technology; transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social Media is also described asuser-generated content (UGC) or consumer-generated media (CGM).
Final Thoughts Ideas that are spread through and by groups of people are far more powerful than ideas delivered to an individual, or by an individual. Don’t think of Social Media as something that only happens online – it’s a mesh of online activities and physical meetings. Learn to lose some control – in return for greater reach. Real engagement is when people do things for you that you didn’t ask them to.
See you in the clouds! Ed Hart Your Financial Business Support 07913 895798 www.yourfbs.co.uk