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Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
Fanfoundry Sales & Marketing Plan For The CRO Template
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Fanfoundry Sales & Marketing Plan For The CRO Template

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Interactive, free download that you can flesh out and tailor to suit your own Sales & Marketing / CRO needs.

Interactive, free download that you can flesh out and tailor to suit your own Sales & Marketing / CRO needs.

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  • 1. Contact: Ed Alexander (781) 492-7638 fanfoundry@gmail.comcustomer loyalty, minted daily draft Sales & Marketing Development Plan For the Chief Revenue Officer 1
  • 2. Introduction Get your own The interactive framework on the If you think this tool Navigation tip: next page shows a comprehensive would be useful for Sales & Marketing Development your own planning, You can view this Plan for a typical profit enterprise. development, training slide deck in and review purposes,sequence, or click on main topics, click here For demonstration purposes, a fewtabs and arrows to subtopics in the two right-side to skip to the end for jump around quadrants are color-shaded (light instructions on how to quickly get this file as a native red, yellow or green) according to MS PowerPoint file the Legend to demonstrate how the (.ppt) that you can use of “traffic signals” as a color “flesh out” and tailor to scheme might aid interpretation. your heart’s content. 2
  • 3. Click main topic s & tabs to view subtopics The Big Picture Brand Promise & Mission Distribution Evolution Model Market Segmentation Total Accessible Market Sales and Strategic Segment Perpetual Distribution Marketing Term Pricing Model Ideal Customer Profile Title with Pains Strategy Framework Top Targets Transactional 3rd Party Landscapes Outside Competitive Landscape Differentiators Inside Direct Sales Barriers eStore Positioning Ecosystem Value Proposition Messaging Co-marketing System Integrator Partner Strategy Technology Advertising Direct Marketing Lead Generation Telemarketing Qualification House & Outside EventsSales Process Development Sales Pipeline Sales & Partner Marketing Sales Tools Marketing Analytics Quota/Domain Math Territory Management Development Models & Metrics Marketing Cloud Action Chains Sales Incentive Plans Sales Management Plan Reporting Sales Process White Papers Collateral Schedules and Milestones Content ROI ToolsPeople, Process, Resources Project Management Blog Articles Customer Testimonials Rapid Deployment Direct Deployment Directors & Advisers Co-Led Funnel Clients & Partners Partner Communities Employees & Members Staff Augmentation Public, Pro & Industry Renewals LOB Penetration Account Development Customer Integrated Promotional Corp.Penetration Development Marketing Transactional Program Plan Web Properties Resource Plan Satisfaction Referenceability PR Plan Maintenance Renewal Speaking Engagements Customer Asset Management Legend PR / Analysts Blogging Existing Business Community Industry Analysts Active Planned/Inactive 3 Financial Analysts/VC Developing Not Included
  • 4. What follows is a breakdown of all topical areas in each quadrant, with space available for elaboration on each topic. 4
  • 5. Sales & Distribution Strategy Distribution Evolution Model Pricing Model Direct Sales Partner Strategy Sales Pipeline Sales Managementback to main 5
  • 6. Sales &DistributionStrategy Distribution Evolution Model back to main 6
  • 7. Sales &DistributionStrategy Pricing Models • Perpetual • Term • Transaction based • Asset based back to main 7
  • 8. Sales &DistributionStrategy Direct Sales • Outside • Inside • eStore back to main 8
  • 9. Sales &DistributionStrategy Partner Strategy • Ecosystem (Reseller, Partner, etc.) • Co-marketing • System Integrator • Technology back to main 9
  • 10. Sales &DistributionStrategy Sales Pipeline • Qualification Criteria • Sales Process Development • Sales Tools back to main 10
  • 11. Sales &DistributionStrategy Sales Management • Quota / Domain Math • Territory Management • Incentive Plans • Process (suspect > prospect > close) back to main 11
  • 12. Customer Development Program Project Management Deployment Funnel Account Development Customer Asset Managementback to main 12
  • 13. CustomerDevelopment Project Management • Schedules & Milestones • People • Processes • Resources back to main 13
  • 14. CustomerDevelopment Deployment Funnel • Direct Rapid Deployment need: FAQ, process doc • Partner Co-Led - Staff Augmentation Need: implementation partner back to main 14
  • 15. CustomerDevelopment Account Development • Renewals • Line of Business Penetration • Corporate Penetration back to main 15
  • 16. CustomerDevelopment Customer Asset Management • Satisfaction • Referenceability • Maintenance Renewal • Existing Business • Communities back to main 16
  • 17. Strategic Marketing Framework The Big Picture – Raison d’etre Market Segmentation Ideal Customer Profiles Competitive Landscape Value Propositionback to main 17
  • 18. StrategicMarketingFramework The Big Picture – Raison d’etre • Brand Promise • Mission back to main 18
  • 19. StrategicMarketingFramework Market Segmentation • Total Accessible Market back to main 19
  • 20. StrategicMarketingFramework Ideal Customer Profiles (duplicate & complete one of these slides for each segment) • Segment • Title with Pains • Top Targets back to main 20
  • 21. StrategicMarketingFramework Competitive Landscape (SWOT) • 3rd Party Landscape • Differentiators • Barriers back to main 21
  • 22. StrategicMarketingFramework Value Proposition • Positioning • Messaging back to main 22
  • 23. Integrated Marketing Plan Lead Generation Marketing Funnel Sales Tools Communities Web Properties PR / Analystsback to main 23
  • 24. Integrated Marketing Plan Lead Generation • Advertising • Direct Marketing • Telemarketing • House & Outside Events – • Partner Marketing back to main 24
  • 25. Integrated Marketing Plan Marketing Cloud • Analytics • Models & Metrics • Action Chains • Reporting back to main 25
  • 26. Integrated Marketing Plan Content • White Papers • Collaterals • ROI Tools • Portal • Customer Testimonials back to main 26
  • 27. Integrated Marketing Plan Communities • Directors & Advisers • Clients & Partners • Employees & Members • Public, Pro & Industry back to main 27
  • 28. Integrated Marketing Plan Web Properties • Promotional - • Transactional – • Resource Plan - back to main 28
  • 29. Integrated Marketing Plan PR / Analysts • PR Plan • Speaking Engagements • Blogging • Industry Analysts • Financial Analysts / VC back to main 29
  • 30. Get a free copy of this template as a native Powerpoint (.ppt) file that you can use in planning, developing and reviewing your own sales and marketing programs. Great for training, too! click here or contact: Ed Alexander +1 (781) 492-7638 EST (UTC-4) fanfoundry@gmail.comback to main 30

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