Content Contentment

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Customers to Marketers: "You\’re not the boss of me"

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Content Contentment

  1. 1. Content Contentment Ed Alexander Customer loyalty, minted daily PG-13
  2. 2. Dear (select all that apply): Content Marketer Sales Rep CXO Client Rep Web Architect App builder Other ________________
  3. 3. You’renot theboss of me…!
  4. 4. …so stop selling me products*
  5. 5. …and trytelling me stories.
  6. 6. It’s my story too…
  7. 7. … so involve…and let’s tell me and let’s it togethertell it together
  8. 8. … so involve… so let’s tell it…and let’s tell me and let’s ittogether togethertell it together It’s more powerful that way
  9. 9. … so involve … so let’s tell it …and let’s tell me and let’s ittogether together tell it together It’s moreYeah powerful that way
  10. 10. because when we listen toeach other
  11. 11. We fill in themissing parts
  12. 12. the most exciting parts
  13. 13. and that’sContentContent- ment
  14. 14. Thank you!
  15. 15. Join us atwww.NorthbyNorthShore.com June 13, 2012 Danversport, MA and on Twitter: #nxns

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