1BBigData VoodooDaddy(or mama)1# BDVDAgenda / Menu# FutureMSo , ya wanna BE AAn Excerpt from www.futurem.org Oct 2012
Ed Alexaner@fanfoundryEd Alexander, Chief Digital Consultant, Fan Foundry2# BDVD# BDVDAgenda / Menu# FutureM
Vague:How should Iimprove mymarketingspend?Specific:How can Iidentifyunderservedcustomers?Hypothesis:What businessbeliefs ...
Case Study #1:Vague:How should Iimprove mymarketingspend?Specific:How can Iidentifyunderservedcustomers?BusinessQuestionAn...
Vague:How should Iimprove myticket sales?Specific:How can Iidentifyproductiveticket salesinitiatives?Case Study #1:Busines...
Vague:How should Iimprove myticket sales?Specific:How can Iidentifyproductiveticket salesinitiatives?Case Study #1:Hypothe...
Vague:How should Iimprove myeventattendance?Specific:How can Iidentifyproductiveticket salesinitiatives?Case Study #1:QTY ...
8Case Study #1:DataCollectionInsights8# BDVD # FutureMQTY PCT231 28%149 19%262 32%168 21%810
Case Study #1:DataCollectionInsights9# BDVD # FutureMQTY PCT231 28%149 19%262 32%168 21%810
10Case Study #1:DataCollectionInsights10# BDVDCommunity# FutureMQTY PCT231 28%149 19%262 32%168 21%810
11BusinessQuestionAnalysisPlanDataCollectionInsightsRecommendSolutionsCase Study #1:How do yourfindings answerthe business...
1212BusinessQuestionAnalysisPlanDataCollectionInsightsRecommendSolutionsCase Study #1:Next up:MultichannelattributionBehav...
131313BusinessQuestionAnalysisPlanDataCollectionInsightsRecommendSolutionsCase Study #1:Next up:MultichannelattributionBeh...
14141414Case Study #1:Next up:MultichannelattributionBehavioralScoringSocial SharingimpactGeo/Pop/Wealth14# BDVD # FutureM...
15ResourcesAnalysis and Data Visualization Tools15# BDVD # FutureM
.comThank you!16+1 (781) 492-7638 USA East@fanfoundry
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Analytics and insights case study by fan foundry #nxns

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Data Analytics leads to Insights, Recommendations and Action. In this case study. Examine how audience behavior insights drive decisions on growth initiatives.

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Analytics and insights case study by fan foundry #nxns

  1. 1. 1BBigData VoodooDaddy(or mama)1# BDVDAgenda / Menu# FutureMSo , ya wanna BE AAn Excerpt from www.futurem.org Oct 2012
  2. 2. Ed Alexaner@fanfoundryEd Alexander, Chief Digital Consultant, Fan Foundry2# BDVD# BDVDAgenda / Menu# FutureM
  3. 3. Vague:How should Iimprove mymarketingspend?Specific:How can Iidentifyunderservedcustomers?Hypothesis:What businessbeliefs will wetest, and how?Specific:Only collectthe data youneedChoices:The rightmethodologiesand techniquesHow do yourfindings answerthe businessquestion?BusinessQuestionAnalysisPlanDataCollectionInsightsRecommendSolutions3# BDVDA Test Methodology: B.A.D.I.R. *# FutureM* credit: www.aryng.com
  4. 4. Case Study #1:Vague:How should Iimprove mymarketingspend?Specific:How can Iidentifyunderservedcustomers?BusinessQuestionAnalysisPlanDataCollectionInsightsRecommendSolutions4# BDVD # FutureMHypothesis:What businessbeliefs will wetest, and how?Specific:Only collectthe data youneedChoices:The rightmethodologiesand techniquesHow do yourfindings answerthe businessquestion?
  5. 5. Vague:How should Iimprove myticket sales?Specific:How can Iidentifyproductiveticket salesinitiatives?Case Study #1:BusinessQuestionAnalysisPlanDataCollectionInsightsRecommendSolutions5# BDVD # FutureMHypothesis:What businessbeliefs will wetest, and how?Specific:Only collectthe data youneedChoices:The rightmethodologiesand techniquesHow do yourfindings answerthe businessquestion?
  6. 6. Vague:How should Iimprove myticket sales?Specific:How can Iidentifyproductiveticket salesinitiatives?Case Study #1:Hypotheses:1. Will an early bird discount sell tickets?2. Will a promo code help sell tickets?3. Will a promo code stimulate referrals who buy?4. Will people still buy at full price?Let’s analyze current dataBusinessQuestionAnalysisPlanDataCollectionInsightsRecommendSolutions6# BDVD # FutureMHypothesis:What businessbeliefs will wetest, and how?Specific:Only collectthe data youneedChoices:The rightmethodologiesand techniquesHow do yourfindings answerthe businessquestion?
  7. 7. Vague:How should Iimprove myeventattendance?Specific:How can Iidentifyproductiveticket salesinitiatives?Case Study #1:QTY PCT231 28%149 19%262 32%168 21%810Hypotheses:1. Will an early bird discount sell tickets? . . . . . . . . .2. Will a promo code help sell tickets? . . . . . . . . . . .3. Will a promo code stimulate referrals who buy?4. Will people still buy at full price?. . . . . . . . . . . . . .BusinessQuestionAnalysisPlanDataCollectionInsightsRecommendSolutions7# BDVD # FutureMHypothesis:What businessbeliefs will wetest, and how?Specific:Only collectthe data youneedChoices:The rightmethodologiesand techniquesHow do yourfindings answerthe businessquestion?
  8. 8. 8Case Study #1:DataCollectionInsights8# BDVD # FutureMQTY PCT231 28%149 19%262 32%168 21%810
  9. 9. Case Study #1:DataCollectionInsights9# BDVD # FutureMQTY PCT231 28%149 19%262 32%168 21%810
  10. 10. 10Case Study #1:DataCollectionInsights10# BDVDCommunity# FutureMQTY PCT231 28%149 19%262 32%168 21%810
  11. 11. 11BusinessQuestionAnalysisPlanDataCollectionInsightsRecommendSolutionsCase Study #1:How do yourfindings answerthe businessquestion?Vague:How should Iimprove myticket sales?Specific:How can Iidentifyproductiveticket salesinitiatives?QTY PCT231 28%149 19%262 32%168 21%81011# BDVDCommunity# FutureM
  12. 12. 1212BusinessQuestionAnalysisPlanDataCollectionInsightsRecommendSolutionsCase Study #1:Next up:MultichannelattributionBehavioralScoringSocial SharingimpactGeo/Pop/Wealth12# BDVD # FutureMQTY PCT231 28%149 19%262 32%168 21%810Hypotheses:1. Will an early bird discount sell tickets? . . . . . . . . .2. Will a promo code help sell tickets? . . . . . . . . . . .3. Will a promo code stimulate referrals who buy?4. Will people still buy at full price?. . . . . . . . . . . . . .Hypotheses:1. Which sources are most productive?2. Which sources are most cost effective?3. Which sources are the best audience match?
  13. 13. 131313BusinessQuestionAnalysisPlanDataCollectionInsightsRecommendSolutionsCase Study #1:Next up:MultichannelattributionBehavioralScoringSocial SharingimpactGeo/Pop/Wealth13# BDVD # FutureM
  14. 14. 14141414Case Study #1:Next up:MultichannelattributionBehavioralScoringSocial SharingimpactGeo/Pop/Wealth14# BDVD # FutureMBusinessQuestion
  15. 15. 15ResourcesAnalysis and Data Visualization Tools15# BDVD # FutureM
  16. 16. .comThank you!16+1 (781) 492-7638 USA East@fanfoundry

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